Cody Smith Email & Phone Number

Racine, Wi, Us

Racine, Wi, Us

Beloit, Wi, Us

Initiate deployment of third-party software tools and foster integration and utilization to improve operational efficiency and functionality. Conduct market research, industry analysis, and customer segmentation studies to identify market trends, growth opportunities, and target segments for business expansion.• Prepare and deliver presentations, reports, and dashboards to communicate business insights, trends, and recommendations to senior management and key stakeholders.• Optimize data flow efficiency and minimize 40% of data processing time by initiating process improvement endeavors, pinpointing, and remedying inefficiencies in outdated reporting solutions, while incorporating ETL processes.• Facilitate streamlined data exploration, analysis, and KPI tracking by implementing innovative data models, reports, and dashboards, while leveraging cloud-based BI tools for instantaneous insights.• Lead the rollout of an advanced POS analytics system, continually enhancing sales forecasting accuracy and significantly reducing annual excess inventory carrying costs through ongoing improvements in reporting and forecasting processes.• Enhance inventory control approaches by devising forecasts in accordance with market requirements in partnership with supply chain and sales teams.

Chicago, Illinois, Us

Executed and advanced Business Intelligence solutions by leading team of analysts as well as consolidating data across executive leadership, operations, sales, and marketing. Informed new product development and strategic expansion by performing comprehensive business evaluations, utilizing internal/external data sources, and pinpointing industry trends. ● Secured access to essential business intelligence resources by revamping partnerships with third-party data and tool vendors.● Elevated distributor and retailer involvement and effectiveness by launching and disseminating effective sales resources.

Chicago, Illinois, Us

Developed sales forecasts, demand projections, and budget allocations for trade activities based on historical performance, market trends, and business objectives. Evaluated trade performance data, including sales, margins, volume, and market share to identify trends, patterns, and opportunities for optimization. Monitored and managed trade spend budgets, tracking expenditures, variances, and performance against targets to ensure cost-effectiveness and alignment with strategic priorities.● Decreased unnecessary trade expenditure and bolstered overall brand positioning in market by utilizing range of internal and third-party analytical tools as well as discovering insights guiding strategic decisions.● Boosted ROI, incrementality, and trade spend efficiency by analyzing and refining pre/post-promotional programs as well as using thorough analytics.● Fostered improved profitability and market performance by assisting in integrating trade tactics, pricing strategy, and promotional programs.

Cicero, Illinois, Us

Designed and executed channel strategies for distributing products/services, including retail, e-commerce, wholesale, and direct-to-consumer channels to maximize brand exposure and sales opportunities. Addressed and resolved channel conflicts and issues, such as pricing discrepancies, territory disputes, and inventory management challenges to maintain positive relationships and minimize disruptions. ● Elevated brand visibility and market penetration across key segments by coordinating effective collaboration between supplier partners and sales management as well as initiating and maintaining innovative marketing campaigns.● Accomplished consistent year-over-year expansion by overseeing portfolio surpassing $80MM in annual revenue for Rémy Cointreau and 25+ craft breweries/cideries.● Increased 120% sales execution and performance by devising strategic in-market initiatives and pricing incentives.

Cicero, Illinois, Us

• Developed advanced tracking & projection reports to assist the sales division identify gaps and drive incremental volume• Facilitated corporate-wide reporting initiatives across divisions & states to promote best practices• Provide monthly/quarterly presentations & reports to senior management & the supplier regarding the annual operating plan• Managed all ordering and tracking of coupons and in-ads for the Diageo dvision

Chicago, Il, Us

Monitored key performance indicators (KPIs) and business metrics for East Region by tracking progress against targets, benchmarks, and historical performance as well as providing regular updates to senior management. Collaborated with regional sales teams, marketing teams, finance teams, and other departments to align business analytics initiatives with regional priorities and organizational goals.● Fostered business expansion and enhanced client contentment by spearheading creation of specialized analytic reports and tools specially designed for CPG manufacturers in Natural & Organic sector.● Enhanced market success and product positioning by forming and cultivating strategic alliances with pivotal clients as well as delivering top-tier consultative assistance.● Augmented practicality and worth of SPINS data for strategic planning and market analysis by steering advancement and modernization of analytical approaches.

Chicago, Il, Us

• Produce, validate and manage the delivery of standard reports using proprietary analytical tools• Educate clients on SPINS proprietary analytical tools, data measures, products and services• Assist Sales Executives, Business Consultants, and Managers of Business Analytics with client initiatives• Keep attuned of natural, organic and specialty product trends and events

• Utilize quantitative and qualitative marketing techniques for marketing research studies focusing on:o New products & services, market structure, marketing communications, consumer/shopper insights and satisfaction research

Master Of Science - Ms, Data Science - Computational Methods

Master Of Business Administration - Mba, Marketing Research & Analysis And New Product Management

Master Of Science - Ms, Marketing Analysis

Bba, Marketing And Management

Wba Associate In Brewing Technology, Brewing