• Opened and managed every retail account, ensuring consistent brand representation and customer experience across all locations.• Led all events, including product launches, demos, and experiential marketing activations, resulting in increased brand loyalty and customer engagement.• Acted as the primary spokesperson for the brand, conducting all interviews with social media content creators and digital media personalities to effectively communicate the brand's message and values.

• US employee #1 responsible for the overall performance and success of the US business.• Successfully launched the Eli brand in the competitive North American market.• Obtained all necessary certifications for vehicle homologation, ensuring compliance with regulatory requirements.• Established strategic partnerships with key stakeholders, including retailers, suppliers, distributors, and service providers.• Oversaw the recruitment and management of top-tier talent, building high-performing marketing and operations teams.

• Drove the successful launch of CAKE's retail operations, achieving key performance metrics ahead of schedule.• Implemented strategic initiatives resulting in an increase in market penetration and revenue generation.• Collaborated cross-functionally with international teams to ensure alignment with corporate goals and objectives.• Provided leadership and direction to the regional team, fostering a culture of accountability and continuous improvement.

• Successfully raised $220 million in Series C funding led by SoftBank with participation from new investor Steadfast Venture Capital, and returning investors DCM Ventures, General Catalyst, Norwest Venture Partners, and Bling Capital. This was the largest Series C of any smart fitness company to date.• Successfully raised $60 million in Series B funding, co-led by Norwest Venture Partners and General Catalyst. This was the largest Series B of any smart fitness company to date.• Created and implemented the go-to-market strategy for the Tempo Studio.• Negotiated and managed all of our channel partnerships.• Grew channel sales from $0 in yearly revenue to a multi-million dollar revenue stream.• Partnered with cross-functional leadership to define and deliver sales and marketing strategy on the award winning Tempo Studio.• Direct report to the CEO.

• Successfully raised $60 million in Series B funding co-led by Khosla Ventures and iNovia Capital with participation from Stanford-StartX Fund, Bay Meadows, and Patrick Pichette (former Google CFO).• Created and implemented the go-to-market strategy for the V3 Boosted Boards and the Boosted Rev Electric Scooter.• Negotiated and managed all of our channel partnerships.• Partnered with cross-functional leadership to define and deliver sales and marketing strategy on the award winning V3 Boosted Boards and the Boosted Rev Electric Scooter.• Built community through customer/channel activation events (X-Games, Outdoor Retailer, SURF Expo, ISPO, etc.) as well as led our international tour in Europe - “Boosted EU Tour 2019”.• Direct report to the CEO

• Created and implemented the go-to-market strategy for the V2 Boosted Boards, Boosted Backpack, and Custom Boosted Helmet.• Negotiated and managed all of our channel partnerships including 700+ Best Buy stores, 350+ NA specialty retail accounts, 60+ EU and ANZ specialty retail accounts, and our NA and EU Amazon channels.• Partnered with cross-functional leadership to define and deliver sales and marketing strategy on the award winning V2 Boosted Boards, Boosted Backpack, and Custom Boosted Helmet.• Acted as product manager on the design and development of the Boosted Backpack, and Custom Boosted Helmet.• Built community through customer/channel activation events (X-Games, Outdoor Retailer, SURF Expo, ISPO, etc.) as well as led our international tours in Europe, Australia, and New Zealand - “Boosted EU Tour 2018” and "Boosted ANZ Tour 2018".• Led the UL regulatory certification process for the V3 family of Boosted boards (UL2272) and the Custom Boosted Helmet (CPSC).• Opened our second international service center in Melbourne, Australia.

• Grew channel sales from $0 in yearly revenue to a multi-million dollar revenue stream.• Created and implemented the go-to-market strategy for the V1 Boosted Board.• Negotiated and managed all of our channel partnerships including 500+ Best Buy stores, 300+ specialty retail accounts, and our NA Amazon channel.• Partnered with cross-functional leadership to define and deliver sales and marketing strategy on the award winning V1 Boosted Board.• Built community through customer/channel activation events (X-Games, Outdoor Retailer, SURF Expo, ISPO, etc.) as well as led our first international tours in Europe, Australia, and New Zealand - “Boosted EU Tour 2017” and "Boosted ANZ Tour 2017".• Led the UL regulatory certification process for the V2 Boosted board (UL2272) and the Extended Range Battery Pack (UL2271).• Opened our first international service center in Amsterdam, Netherlands.