Spearhead the design, execution, and communication of innovative research studies to provide actionable insights for clients within various sectors, including consumer goods, retail, healthcare, finance, home and garden, and apparel. Execute projects from inception to completion, ensuring a comprehensive approach to problem analysis and resolution, distinguishing our team from vendors who rely heavily on analysts or interns for critical project steps. Prioritize in-depth analysis of all project… Show more Spearhead the design, execution, and communication of innovative research studies to provide actionable insights for clients within various sectors, including consumer goods, retail, healthcare, finance, home and garden, and apparel. Execute projects from inception to completion, ensuring a comprehensive approach to problem analysis and resolution, distinguishing our team from vendors who rely heavily on analysts or interns for critical project steps. Prioritize in-depth analysis of all project facets over rushed timelines, allowing for a thorough examination and strategic decision-making, a departure from the industry's typical, standardized solutions. Customize analytical approaches to meet client data requirements, employing advanced regression modeling techniques. Distinguish services by crafting bespoke solutions from scratch, aligned with each client's strategic objectives. Show less

Directed quantitative and qualitative research initiatives, including survey research, point-of-sale data analysis, focus groups, ethnographies, and utilization of secondary data sources. Supervised and mentored a team of 4 analysts and interns, fostering a collaborative and supportive work environment to drive productivity and innovation. Partnered with cross-functional leaders in product, marketing, creative, sales, operations, and finance to leverage company data for informed… Show more Directed quantitative and qualitative research initiatives, including survey research, point-of-sale data analysis, focus groups, ethnographies, and utilization of secondary data sources. Supervised and mentored a team of 4 analysts and interns, fostering a collaborative and supportive work environment to drive productivity and innovation. Partnered with cross-functional leaders in product, marketing, creative, sales, operations, and finance to leverage company data for informed decision-making, crafting tailored presentations for executive stakeholders. Served as the internal expert on various software platforms, including Qualtrics, R, Tableau, Thoughtspot, Alida Community Panel, Claritas SMS (formerly Nielsen), SPSS, and Circana (formerly IRI/NPD). Show less

Conducted quantitative and qualitative analysis to inform creative and marketing strategies for product assortments, features, fabric, naming, packaging, and promotional advertising. Owned market and brand Key Performance Indicators (KPIs), delivering prompt and accurate reporting to the C-Suite and Board of Directors. Managed a consumer panel of 2.5K members on the Alida platform, ensuring a swift turnaround for survey results and product trials. Developed a highly customized Shiny App in R to… Show more Conducted quantitative and qualitative analysis to inform creative and marketing strategies for product assortments, features, fabric, naming, packaging, and promotional advertising. Owned market and brand Key Performance Indicators (KPIs), delivering prompt and accurate reporting to the C-Suite and Board of Directors. Managed a consumer panel of 2.5K members on the Alida platform, ensuring a swift turnaround for survey results and product trials. Developed a highly customized Shiny App in R to automate the import of survey data from Qualtrics and track brand performance across various measures and modeling specifications. Show less

Optimized the data collection processes across corporate and manufacturing sites, introducing methodologies to enhance efficiency and accuracy in production trend analysis.