Cody Lahoste Email and Phone Number
Cody Lahoste work email
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Cody Lahoste personal email
Cheers, I'm Cody! With 12 years of experience in B2B SaaS, I’m a product marketer focused on bridging gaps to align teams toward shared goals and vision. I've driven business strategy resulting in millions in attributed revenue through strategic GTM execution and compelling product positioning and messaging. My passion is crafting data-driven stories that drive growth, whether it's leading record-breaking product launches, optimizing customer journeys, or building standout omnichannel campaigns.I’ve led cross-functional teams in market research, competitive analysis, demand generation, sales enablement, and content creation, consistently delivering impactful results that enhance revenue and customer satisfaction. I focus on uniting Product, Sales, Marketing, and CX teams to improve ROI with tailored messaging and a customer-first, empathy-driven approach.I bring an entrepreneurial mindset and a knack for innovation to every project, creating exceptional experiences that resonate. Outside of work, I’m active in my community, enjoy diving into good books, and love exploring the outdoors through golfing, snowboarding, and watersports.Let’s connect and explore how I can drive success for your team!
Freelance Self-Employed
View- Employees:
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Product Marketing ConsultantFreelance Self-Employed 2023 - PresentI leverage over a decade of sales and marketing strategy expertise, helping businesses build marketing foundations rooted in their ideal customer profile (ICP) to drive sustainable growth. My approach focuses on aligning core marketing fundamentals with unique product-market fit, refining customer journeys, and optimizing brand positioning to create impactful digital presences.Key Focus Areas:• Market Analysis• Competitive Intelligence• Customer Journey Mapping• Product Positioning• Messaging Development• GTM Strategy Planning & Growth Roadmaps• Sales Enablement
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Product Marketing ManagerMomentum 2020 - 2023RemoteAs a founding PMM, I led integrated GTM strategies that fueled $50M ARR growth, leveraging customer insights and market research to deliver personalized messaging and accelerate product adoption. I built scalable frameworks that boosted engagement and retention by partnering cross-functionally with sales, CX, and product teams.Key Accomplishments:• Reduced churn by 32% and increased customer engagement by 40% through targeted campaigns• Orchestrated record-breaking revenue in 2021 and 2022 by driving high-impact product launches• Increased win rates by 15% through the development of targeted content and sales enablement tools -
Senior Customer Success ManagerMomentum. 2018 - 2020RemoteAs the first CSM, I was dedicated to aligning client goals with tailored marketing strategies, driving both customer success and long-term value. I managed the entire customer lifecycle, from onboarding to upselling, ensuring satisfaction and growth across key accounts in manufacturing, SaaS, and eCommerce industries.Key Accomplishments:• Generated $10M in revenue by delivering integrated marketing solutions and driving upsells• Improved engagement by 42% through refined positioning and value proposition enhancements• Developed custom KPI dashboards, ensuring data-driven decision-making and alignment with client goals
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Account ExecutiveThryv 2014 - 2017Greater Detroit AreaI focused on reimagining sales strategies with a customer-first approach, consistently exceeding targets while driving retention. I contributed to the growth of SMBs by leveraging SaaS solutions, CRM, and marketing automation to streamline their operations and boost brand visibility.Key Accomplishments:• Generated $5M+ in revenue and increased customer retention by 30% with targeted upsell strategies• Surpassed annual sales targets by 25-50% each year• Achieved Winners Circle recognition as a top 5% performer among 250 sellers -
Account ManagerCrescent Crown Distributing, Llc 2012 - 2014Baton Rouge, Louisiana AreaIn this role, I led end-to-end sales strategies for CPG brands, including Red Bull, Coors, and Heineken. I developed cross-brand partnerships that drove market penetration and category growth, playing a key role in GTM launches that achieved significant revenue growth.Key Accomplishments:• Secured 16% market penetration for the Red Bull Editions launch by leading innovative cross-brand promotional campaigns• Boosted revenue by 25% year-over-year, generating $6M and surpassing sales projections• Ranked in the top 5 nationally for customer satisfaction out of 150 distributors -
Event Marketing SpecialistMarucci Sports 2011 - 2012Baton Rouge, Louisiana AreaPartnered with marketing and events teams to drive engagement and test new markets in the sports equipment manufacturing industry.Key Accomplishments:• Increased newsletter subscriptions by 300%, hitting the 1000-subscriber mark within 6 months• Executed ABM campaign, contributing a 23% increase in event participation and a 10% lift in sponsorship revenue
Cody Lahoste Skills
Cody Lahoste Education Details
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Business Administration And Management, General
Frequently Asked Questions about Cody Lahoste
What company does Cody Lahoste work for?
Cody Lahoste works for Freelance Self-Employed
What is Cody Lahoste's role at the current company?
Cody Lahoste's current role is Product Marketing Leader | Growth Strategist | Customer Whisperer | B2B SaaS.
What is Cody Lahoste's email address?
Cody Lahoste's email address is cl****@****lsu.edu
What schools did Cody Lahoste attend?
Cody Lahoste attended Louisiana State University.
What are some of Cody Lahoste's interests?
Cody Lahoste has interest in Social Services, Children, Economic Empowerment, Environment, Education, Science And Technology, Disaster And Humanitarian Relief, Health.
What skills is Cody Lahoste known for?
Cody Lahoste has skills like Event Management, Public Relations, Marketing, Social Media, Sales, Sports Marketing, Media Relations, Customer Service, Leadership, Microsoft Office, Sports Management, Microsoft Word.
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