Cody Lahoste Email & Phone Number

I leverage over a decade of sales and marketing strategy expertise, helping businesses build marketing foundations rooted in their ideal customer profile (ICP) to drive sustainable growth. My approach focuses on aligning core marketing fundamentals with unique product-market fit, refining customer journeys, and optimizing brand positioning to create impactful digital presences.Key Focus Areas:• Market Analysis• Competitive Intelligence• Customer Journey Mapping• Product Positioning• Messaging Development• GTM Strategy Planning & Growth Roadmaps• Sales Enablement

Remote

As a founding PMM, I led integrated GTM strategies that fueled $50M ARR growth, leveraging customer insights and market research to deliver personalized messaging and accelerate product adoption. I built scalable frameworks that boosted engagement and retention by partnering cross-functionally with sales, CX, and product teams.Key Accomplishments:• Reduced churn by 32% and increased customer engagement by 40% through targeted campaigns• Orchestrated record-breaking revenue in 2021 and 2022 by driving high-impact product launches• Increased win rates by 15% through the development of targeted content and sales enablement tools

Remote

As the first CSM, I was dedicated to aligning client goals with tailored marketing strategies, driving both customer success and long-term value. I managed the entire customer lifecycle, from onboarding to upselling, ensuring satisfaction and growth across key accounts in manufacturing, SaaS, and eCommerce industries.Key Accomplishments:• Generated $10M in revenue by delivering integrated marketing solutions and driving upsells• Improved engagement by 42% through refined positioning and value proposition enhancements• Developed custom KPI dashboards, ensuring data-driven decision-making and alignment with client goals

Greater Detroit Area

I focused on reimagining sales strategies with a customer-first approach, consistently exceeding targets while driving retention. I contributed to the growth of SMBs by leveraging SaaS solutions, CRM, and marketing automation to streamline their operations and boost brand visibility.Key Accomplishments:• Generated $5M+ in revenue and increased customer retention by 30% with targeted upsell strategies• Surpassed annual sales targets by 25-50% each year• Achieved Winners Circle recognition as a top 5% performer among 250 sellers

Baton Rouge, Louisiana Area

In this role, I led end-to-end sales strategies for CPG brands, including Red Bull, Coors, and Heineken. I developed cross-brand partnerships that drove market penetration and category growth, playing a key role in GTM launches that achieved significant revenue growth.Key Accomplishments:• Secured 16% market penetration for the Red Bull Editions launch by leading innovative cross-brand promotional campaigns• Boosted revenue by 25% year-over-year, generating $6M and surpassing sales projections• Ranked in the top 5 nationally for customer satisfaction out of 150 distributors

Baton Rouge, Louisiana Area

Partnered with marketing and events teams to drive engagement and test new markets in the sports equipment manufacturing industry.Key Accomplishments:• Increased newsletter subscriptions by 300%, hitting the 1000-subscriber mark within 6 months• Executed ABM campaign, contributing a 23% increase in event participation and a 10% lift in sponsorship revenue