Cody Lightfuss Email & Phone Number

Minneapolis, Minnesota, United States

Eden Prairie, Minnesota, United States

• Jointly manage 500+ accounts across the United States, Canada, and Australia
• Build and grow digital search and retargeting campaigns in Google, Microsoft, and Yahoo Ads
• Implement digital testing protocol for testing and analyzing new marketing tactics
• Continuously optimize customer’s digital initiatives with a focus on lead conversion
• Educate and provide expert support to internal Account Executives
• Provide customers with in-depth digital marketing proposals tailored to their needs

Eden Prairie, Minnesota

Eden Prairie, Minnesota

• I worked closely with hearing aid practices across the United State to ensure their marketing needs were supported so that they may successfully grew and developed their business. I specialized in traditional and.
• Managed 31 customer accounts within 18 states with the highest level of customer service
• Proactively developed comprehensive marketing strategies with account holders
• Developed and communicate new marketing programs and materials to customers
• Drove customer’s online marketing through SEO, paid search, landing pages, and display advertising
• Optimized customer’s digital initiatives with a focus on lead conversion

Greater Minneapolis-St. Paul Area

• Built strong team dynamics through frequent use of appropriate and actionable feedback
• Evaluated customer and staffing requirements to create schedule for store events and workshops
• Ensured products and merchandising are up to stringent visual standards by focusing on every detail
• Connected customers to the best resources and introduce them to all aspects of our brand
• Educated and inspired small customer groups and an internal team by leading our workshop program
• Spearheaded youth programs by partnering with teachers and parents to create unique events

• I helped two-year colleges best reach their students and potential students through Media Preferences, a tool that allows colleges to communicate effectively and make informed media buys. Media Prefs grows student.
• Fostered and maintained relationships with current and prospective clients leading to new business
• Analyzed client needs; gather intelligence as necessary to respond to inquiries
• Originated and managed proposals, contracts, and invoicing for all Media Preferences clients
• Organized and presented regular Media Preferences trainings and webinars
• Developed and implemented marketing, communication, and social media materials and strategies

Minneapolis, MN

• Implement an established brand identity to guide interactions across social media
• Engage users and build relationships between the Buffalo Wild Wings brand and fans
• Escalate potential concerns to the Periscope Buffalo Wild Wings social team and client
• Track, review, and assess user engagement using the Expion platform

Winona, MN

• Supported 8 Resident Assistants in a co-ed upper class suite style building
• Supervised 10 Desk Assistants and managed front desk operations
• Communicated consistently with Housing and Residence Life staff
• Tracked occupancy changes and oversaw the inventory of room keys
• Assisted with recruiting, interviewing, selecting, and evaluating student staff
• Planned and conducted staff meetings and Hall Council pre-meetings

Winona, MN

• Provided support for leaders across campus through fundraising and advertising
• Coordinated campus-wide recognition to promote community development
• Represented Winona State University at regional and national conferences and via Skype
• Organized new member recruitment efforts resulting in positive organizational growth
• Facilitated conference delegation application and selection process
• Maintained relations with the Residence Housing Association

Winona, MN

• Served as a resource for services available at Winona State University
• Provided a friendly, safe, and helpful environment for residents, visitors, and staff
• Created public relation material(s) as needed for the residence halls
• Performed data entry, organized and directed federal mail to the appropriate recipients

Wauwatosa, WI

• Created communication plans to improve information dissemination
• Improved communication with the local vendors
• Connected with more than 3000+ employees via internal networks
• Used graphic design to enhance a variety of public relation pieces
• Helped implement and increase understanding of a new wellness program
• Reworked internal communications to reach a larger audience

Winona, MN

• Participated in an on-call crisis duty rotation in a first-year co-ed complex
• Preserved confidentiality regarding needs or issues of students and co-workers
• Provided counseling and referral for personal, developmental, and academic concerns
• Facilitated conflict mediation to resolve roommate issues
• Interpreted and implemented university policies and procedures
• Offered a wide range of events that promoted student development

Winona, MN

• Responded to and found solutions for a wide variety of technical issues
• Provided customers with the knowledge to make informed decisions
• Established positive and lasting relationships with customer base
• Implemented new marketing goals and initiatives