Cody Lightfuss Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota, United States

Eden Prairie, Minnesota, United States

• Jointly manage 500+ accounts across the United States, Canada, and Australia• Build and grow digital search and retargeting campaigns in Google, Microsoft, and Yahoo Ads• Implement digital testing protocol for testing and analyzing new marketing tactics• Continuously optimize customer’s digital initiatives with a focus on lead conversion• Educate and provide expert support to internal Account Executives• Provide customers with in-depth digital marketing proposals tailored to their needs• Tripled search advertising ROI since bringing operation in-house

Eden Prairie, Minnesota

Eden Prairie, Minnesota

I worked closely with hearing aid practices across the United State to ensure their marketing needs were supported so that they may successfully grew and developed their business. I specialized in traditional and digital marketing with a heavy focus on data-driven decision making. • Managed 31 customer accounts within 18 states with the highest level of customer service• Proactively developed comprehensive marketing strategies with account holders• Developed and communicate new marketing programs and materials to customers• Drove customer’s online marketing through SEO, paid search, landing pages, and display advertising• Optimized customer’s digital initiatives with a focus on lead conversion• Worked closely with internal project managers and creative staff on customer marketing materials• Tracked, analyzed, and improved digital and traditional media usage• Communicated with internal and external staff on customer marketing activities

Greater Minneapolis-St. Paul Area

• Built strong team dynamics through frequent use of appropriate and actionable feedback• Evaluated customer and staffing requirements to create schedule for store events and workshops• Ensured products and merchandising are up to stringent visual standards by focusing on every detail• Connected customers to the best resources and introduce them to all aspects of our brand• Educated and inspired small customer groups and an internal team by leading our workshop program• Spearheaded youth programs by partnering with teachers and parents to create unique events• Improved internal team communication through creation and distribution of a visual standards bulletin(Position held November 2013 - August 2015, October 2017 - Present)

I helped two-year colleges best reach their students and potential students through Media Preferences, a tool that allows colleges to communicate effectively and make informed media buys. Media Prefs grows student satisfaction, boosts enrollment, and increases retention rates.• Fostered and maintained relationships with current and prospective clients leading to new business • Analyzed client needs; gather intelligence as necessary to respond to inquiries• Originated and managed proposals, contracts, and invoicing for all Media Preferences clients• Organized and presented regular Media Preferences trainings and webinars• Developed and implemented marketing, communication, and social media materials and strategies • Traveled and made presentations and sales calls related to Interact Communications’ services.• Set and met internal and external goals while managing client expectations• Established, refined, and guided the Media Preferences brand

Minneapolis, Mn

• Implement an established brand identity to guide interactions across social media• Engage users and build relationships between the Buffalo Wild Wings brand and fans• Escalate potential concerns to the Periscope Buffalo Wild Wings social team and client• Track, review, and assess user engagement using the Expion platform

Winona, Mn

• Supported 8 Resident Assistants in a co-ed upper class suite style building • Supervised 10 Desk Assistants and managed front desk operations• Communicated consistently with Housing and Residence Life staff • Tracked occupancy changes and oversaw the inventory of room keys• Assisted with recruiting, interviewing, selecting, and evaluating student staff• Planned and conducted staff meetings and Hall Council pre-meetings• Maintained online database for programming and tasks using the SharePoint platform• Managed and updated budget for Resident Assistants and Hall Council• Held recurring individual meetings with Resident Assistants and Hall Council members• Organized front desk area and ensured supplies were easily accessible

Winona, Mn

• Provided support for leaders across campus through fundraising and advertising• Coordinated campus-wide recognition to promote community development• Represented Winona State University at regional and national conferences and via Skype• Organized new member recruitment efforts resulting in positive organizational growth• Facilitated conference delegation application and selection process• Maintained relations with the Residence Housing Association

Winona, Mn

• Served as a resource for services available at Winona State University• Provided a friendly, safe, and helpful environment for residents, visitors, and staff• Created public relation material(s) as needed for the residence halls• Performed data entry, organized and directed federal mail to the appropriate recipients

Wauwatosa, Wi

• Created communication plans to improve information dissemination• Improved communication with the local vendors• Connected with more than 3000+ employees via internal networks• Used graphic design to enhance a variety of public relation pieces• Helped implement and increase understanding of a new wellness program• Reworked internal communications to reach a larger audience

Winona, Mn

• Participated in an on-call crisis duty rotation in a first-year co-ed complex• Preserved confidentiality regarding needs or issues of students and co-workers• Provided counseling and referral for personal, developmental, and academic concerns• Facilitated conflict mediation to resolve roommate issues• Interpreted and implemented university policies and procedures• Offered a wide range of events that promoted student development• Encouraged residents to take responsibility and be involved in community matters• Monitored front desk operations during assigned hours

Winona, Mn

• Responded to and found solutions for a wide variety of technical issues• Provided customers with the knowledge to make informed decisions• Established positive and lasting relationships with customer base• Implemented new marketing goals and initiatives