Leading Breckenridge Grand Vacation's eCommerce tour generation program to new heights.

Developing, leading, and executing results-driven and strategic digital marketing presence and online tour-generating initiatives in Breckenridge Grand Vacation's digital space. In addition, I will be creating and supporting campaign plans and working with the collective marketing team for execution, launch, reporting and optimizing.

As the Digital Marketing Manager for Breckenridge Grand Vacations I will be developing, leading, and executing results-driven and strategic digital marketing presence and online tour-generating initiatives. I will be operating cross functionally and partnering with our CRM, Creative Services and Lead Generation teams to continue to innovate while generating leads and conversion in the digital space!

● Owned all responsibilities associated with stewardship, growth, implementation and articulation of resort's brand architecture● Created, planned and managed brand vision to implement in resort, on owned channels and paid media which lead to Keystone being recognized as the top family focused resort within the Burke Brand Tracking research, Ski Resort category for 2019● Managed a team of employees, content creators, contractors and agency support to execute a comprehensive Go To Market… Show more ● Owned all responsibilities associated with stewardship, growth, implementation and articulation of resort's brand architecture● Created, planned and managed brand vision to implement in resort, on owned channels and paid media which lead to Keystone being recognized as the top family focused resort within the Burke Brand Tracking research, Ski Resort category for 2019● Managed a team of employees, content creators, contractors and agency support to execute a comprehensive Go To Market strategy which included deliverables for website, display units, digital radio, addressable TV, paid social and native ad placements ● Planned, produced and coordinated large scale content capture projects in the form photo and video shoots, voice over recordings, and introduction of graphic design elements for implementing in upcoming campaigns● Influenced marketing, sales and communications divisions to update, improve and reimagine processes and ways of working for a group of 200+ employees Show less

● Led all efforts involved in content creation and creative aspects of making the brand come to life on owned digital channels, in resort physical placements and paid media● Co-led brand strategy and development for America’s most visited ski resort based on 2018-19 skier visits● Managed relationships with internal operational resort teams to plan and safely execute on mountain content capture● Developed diversified content for personalized and targeted email campaigns which… Show more ● Led all efforts involved in content creation and creative aspects of making the brand come to life on owned digital channels, in resort physical placements and paid media● Co-led brand strategy and development for America’s most visited ski resort based on 2018-19 skier visits● Managed relationships with internal operational resort teams to plan and safely execute on mountain content capture● Developed diversified content for personalized and targeted email campaigns which increased open rates over 28% YOY● Strategized a digital brand strategy which consistently placed Breckenridge in the top 3 rankings of total awareness and consideration within the ski industry Show less

● Integrated a content strategy for seamless brand representation between email, blog, website and social media platforms● Monitored online analytics to optimize campaign messaging and grow social media following by 15% YOY, which outpaced growth of previous years● Budgeted funds to ensure content creation for the course of a calendar year● Introduced a content calendar and weekly meetings to structure and align on a content strategy and execution

• Improved customer service skills through interpersonal interactions with guests.• Maintained zip line efficiency by working cooperatively with other Zip Flyer Attendants.• Improved organizational skills by maintaining zip line platforms in a neat and organized fashion.

- Design, presentation and implementation of Social Media initiatives and strategies, creative assets and internet marketing campaigns.- Brand Management, engagement, and implementation. - Website author & editor, CRM marketer, content creator, and innovator. - Manage 25 on campus marketing activation representatives.

- Lead guests through a tour at height.- Educate guests about site ecology, history, and environment.- "Thrill, Educate, & Inspire".- Trained in ACCT rescue procedures.

• Assisted in writing and editing process of professor’s publications.• Prepared and assisted in graduate level literature reviews of materials to be used in seminars.• Developed course materials that are utilized by UCLA political science majors in several classes.• Utilized video editing skills to develop in class presentations for students.

• Assisted in creative process of apparel lines and different department’s catalogues.• Helped design marketing strategies that catered to eco-conscious consumers.• Helped manage online marketing and social media.• Assisted in photo shoots for catalogues in an office and field setting.• Conducted research on locales for a new showroom.

Jumpstart is a national non-profit organization working toward the day that every child enters school prepared to succeed. As an AmeriCorps member I mentored underprivileged preschool children to help them build skills crucial to school success. Jumpstart at UCLA is a part of the Center for Community Learning.