- Responsible for all aspects of regional marketing that included development of strategic partnerships with regional and local organizations that resulted in positive brand perceptions- Evaluated and executed media buys, sponsorships, and events in assigned region that elevated the brand, acquired customer data, and drove loyalty.- Lead the enterprises team sports strategy that focused on tactics targeting youth sports organization that consisted of traffic drivers, data acquisition elements, event activation, content generation, and paid digital advertising - Continuously evaluated opportunities to optimize external and internal programs to be more efficient- Negotiated and executed contracts with agencies, professional sports organizations, municipalities, and local organizations - Collaborated with internal and external partners to align regional programs to support company priorities and goals- Responsible for data analysis that assisted in development of numerous campaign strategies and implementation of tactics to improve our channel metrics