Cody Vance Pierce

Cody Vance Pierce Email and Phone Number

Senior Marketing Executive specializing in transformational growth @ Apex Service Partners
Cody Vance Pierce's Location
Flower Mound, Texas, United States, United States
Cody Vance Pierce's Contact Details

Cody Vance Pierce personal email

n/a
About Cody Vance Pierce

Experienced transformational executive marketing leader with repeated success launching and building strong brands, international programs, and pioneering innovations for some of the world’s best-known companies as a trusted business partner across functions – Brand Strategy, Retail Promotions, Loyalty/Relationship Marketing, E-Commerce, Digital, Social Media, Creative Development, B2B, and Customer/Franchisee Acquisition. Strong communicator with a people-first management approach that unifies and empowers teams, agencies, and vendors to outperform. Relentless explorer of emerging trends and disruptive technologies, “what’s next” champion respected for willingness to take on any challenge, providing the vision, structure, and leadership to ignight sustainable growth, engagement, and P&L health. As a trusted business partner across functions – Brand Strategy, Retail Promotions, Loyalty/Relationship Marketing, E-Commerce, Digital, Social Media, Creative Development, and Customer/Franchisee Acquisition - I take a people-first management approach that unifies and empowers internal teams, agencies, and vendors to outperform. I have earned a reputation for my willingness to take on any challenge, providing the vision, structure, and leadership to ensure sustainable growth, engagement, and P&L health. EXECUTIVE STRENGTHS ■ MBA with Marketing Focus | Brand Development & Rebranding | Business-Aligned Partnerships | Product Innovation & Modernization | R&D – Product & Service | Growth Marketing | Insights, Analytics & Market Research | Sales Enablement | P&L – Budgets | Loyalty & CRM Programs | Pricing & Promotions | Stakeholder Relations & CommunicationI'm on LinkedIn to share, learn, and grow. I welcome relevant conversations or direct contact: codyvance13@gmail.com

Cody Vance Pierce's Current Company Details
Apex Service Partners

Apex Service Partners

View
Senior Marketing Executive specializing in transformational growth
Cody Vance Pierce Work Experience Details
  • Apex Service Partners
    Head Of Direct Marketing
    Apex Service Partners Apr 2024 - Present
    Tampa, Fl, Us
  • Apex Service Partners
    Head Of Marketing
    Apex Service Partners Sep 2023 - Mar 2024
    Tampa, Fl, Us
  • Arete Fitness Corp.
    Owner And Operating Partner
    Arete Fitness Corp. Oct 2021 - Dec 2023
    Owner and operator of boutique fitness studios branded Row House and CycleBar. Focus on growing memberships, brand awareness, and studio staffing post-pandemic to offer health and wellness in the Keller, Las Colinas, Southlake and Waco communities.
  • Trufit Athletic Clubs
    Vp Of Marketing
    Trufit Athletic Clubs Sep 2022 - Sep 2023
    Mcallen, Texas, Us
  • Neighborly®
    Senior Vice President Of Marketing
    Neighborly® Mar 2016 - Aug 2021
    Waco, Texas, Us
    Formerly Dwyer Group, Neighborly is the world's largest Home Services brand franchisor with more than 5K franchises and 10M customers. I was recruited to lead a 5-year, high-visibility rebranding initiative that unified 17 siloed services brands into a single consumer-facing master brand (Neighborly), with a seamless customer journey and increased cross-brand customer utilization. A large part of this initiative was aligning big-picture strategy to localized consumer and market insights, then working with franchise owners to implement programs and propel growth - spanning 28 Brands and 18 Lines of Business. Multi-brand customer leads increased by 190% while concurrently reducing marketing expense by 23% and have launched several successful new nationwide programs, including a CRM program that generated 59:1 owner profit, a NPS/review solicitation system that increased NPS scores 3-5 basis points, and overhauled the direct mail program that transformed a 3-year decline into a 17% YOY performance improvement.
  • Pizza Ranch, Inc.
    Vice President, Head Of Marketing
    Pizza Ranch, Inc. Jan 2012 - Mar 2016
    Orange City, Iowa, Us
    Recruited to a new position at Pizza Ranch, I led a top-to-bottom brand overhaul to drive sales, engagement, and franchisee acquisition via national and local marketing plans – Loyalty/CRM, Pricing/Menu Development, Guest Survey/Satisfaction, and Technology/Digital Transformation.We designed and launched web-based online ordering that reduced staffing needs and increased business by 5%; introduced new CRM and loyalty programs, and implemented a dashboard reporting system that enabled real-time visibility into operational, quality, and product satisfaction metrics.
  • Gold'S Gym International
    Director Of Franchise Marketing
    Gold'S Gym International Dec 2005 - Jan 2012
    Dallas, Texas, Us
    Executed strategic national rebranding to transition the corporate image away from "body-builder" to an all-inclusive gym - this included increasing domestic franchise locations and diversity, building market share, and leading digital transformation. We launched several new programs during my tenure, including a partnership marketing program with AARP, Blue Cross Blue Shield, Walmart, and Fitness Magazine (among others) that captured more than 6K new memberships. I also installed the 1st lead generation program with a 642% return on marketing investment, developed one of the 1st industry iPhone apps, launched a 100% new low-cost brand, and earned two awards:2009 Effie Award for Leisure Products & Services for our "Know Your Own Strength" advertising campaign 2010 Bravo Award for excellence in Franchise ServicesTo learn more about my involvement in these key initiatives, please contact me or request a copy of my resume.
  • Cicis Pizza
    Marketing Manager ⇨ Senior Marketing Manager
    Cicis Pizza May 2000 - Dec 2005
    Coppell, Tx, Us
    After serving as Marketing Manager from 2000-2004, I was promoted reporting directly to the CMO to support rapid growth and expansion (we grew from 220 to 560 franchise locations). Led national, regional, and local marketing initiatives, including agency management, and calendar implementation working directly with small business owners to translate qualitative/quantitative consumer research into tactical sales growth initiatives. This included 111 individual nationwide markets utilizing TV, Radio, Print, and Outdoor advertising to aggressively expand market share. In addition to earning coverage in consumer/trade publications, I was the primary liaison for 6 external marketing agencies and the Deutsch LA advertising firm with impact on creative production, advertising, PR, and in-store materials.
  • Hit Entertainment
    Marketing Coordinator
    Hit Entertainment Sep 1998 - May 2000
    Us
    Lyrick Studios Children's Entertainment (currently operates as HIT Entertainment) produces children's programming (Barney, Wishbone, VeggieTales). I developed and implemented marketing initiatives, local promotions, and strategic partnerships to optimize the programming portfolio.

Cody Vance Pierce Skills

Fitness Corporate Wellness Customer Retention Nutrition Wellness Advertising Interactive Marketing Social Media Media Planning Digital Media Team Leadership Online Lead Generation Restaurant Marketing Brand Management Marketing Marketing Communications Franchising Direct Mail Leadership Marketing Strategy Corporations Market Planning Strategic Partnerships Strategy Brand Development Public Relations Customer Insight Creative Direction Sales Digital Strategy

Cody Vance Pierce Education Details

  • University Of North Texas
    University Of North Texas
    Marketing
  • Stephen F. Austin State University
    Stephen F. Austin State University
    Advertising And Public Relations

Frequently Asked Questions about Cody Vance Pierce

What company does Cody Vance Pierce work for?

Cody Vance Pierce works for Apex Service Partners

What is Cody Vance Pierce's role at the current company?

Cody Vance Pierce's current role is Senior Marketing Executive specializing in transformational growth.

What is Cody Vance Pierce's email address?

Cody Vance Pierce's email address is cp****@****gym.com

What is Cody Vance Pierce's direct phone number?

Cody Vance Pierce's direct phone number is +170395*****

What schools did Cody Vance Pierce attend?

Cody Vance Pierce attended University Of North Texas, Stephen F. Austin State University.

What skills is Cody Vance Pierce known for?

Cody Vance Pierce has skills like Fitness, Corporate Wellness, Customer Retention, Nutrition, Wellness, Advertising, Interactive Marketing, Social Media, Media Planning, Digital Media, Team Leadership, Online Lead Generation.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.