Cody Vance Pierce Email and Phone Number
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Experienced transformational executive marketing leader with repeated success launching and building strong brands, international programs, and pioneering innovations for some of the world’s best-known companies as a trusted business partner across functions – Brand Strategy, Retail Promotions, Loyalty/Relationship Marketing, E-Commerce, Digital, Social Media, Creative Development, B2B, and Customer/Franchisee Acquisition. Strong communicator with a people-first management approach that unifies and empowers teams, agencies, and vendors to outperform. Relentless explorer of emerging trends and disruptive technologies, “what’s next” champion respected for willingness to take on any challenge, providing the vision, structure, and leadership to ignight sustainable growth, engagement, and P&L health. As a trusted business partner across functions – Brand Strategy, Retail Promotions, Loyalty/Relationship Marketing, E-Commerce, Digital, Social Media, Creative Development, and Customer/Franchisee Acquisition - I take a people-first management approach that unifies and empowers internal teams, agencies, and vendors to outperform. I have earned a reputation for my willingness to take on any challenge, providing the vision, structure, and leadership to ensure sustainable growth, engagement, and P&L health. EXECUTIVE STRENGTHS ■ MBA with Marketing Focus | Brand Development & Rebranding | Business-Aligned Partnerships | Product Innovation & Modernization | R&D – Product & Service | Growth Marketing | Insights, Analytics & Market Research | Sales Enablement | P&L – Budgets | Loyalty & CRM Programs | Pricing & Promotions | Stakeholder Relations & CommunicationI'm on LinkedIn to share, learn, and grow. I welcome relevant conversations or direct contact: codyvance13@gmail.com
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Head Of Direct MarketingApex Service Partners Apr 2024 - PresentTampa, Fl, Us -
Head Of MarketingApex Service Partners Sep 2023 - Mar 2024Tampa, Fl, Us -
Owner And Operating PartnerArete Fitness Corp. Oct 2021 - Dec 2023Owner and operator of boutique fitness studios branded Row House and CycleBar. Focus on growing memberships, brand awareness, and studio staffing post-pandemic to offer health and wellness in the Keller, Las Colinas, Southlake and Waco communities.
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Vp Of MarketingTrufit Athletic Clubs Sep 2022 - Sep 2023Mcallen, Texas, Us -
Senior Vice President Of MarketingNeighborly® Mar 2016 - Aug 2021Waco, Texas, UsFormerly Dwyer Group, Neighborly is the world's largest Home Services brand franchisor with more than 5K franchises and 10M customers. I was recruited to lead a 5-year, high-visibility rebranding initiative that unified 17 siloed services brands into a single consumer-facing master brand (Neighborly), with a seamless customer journey and increased cross-brand customer utilization. A large part of this initiative was aligning big-picture strategy to localized consumer and market insights, then working with franchise owners to implement programs and propel growth - spanning 28 Brands and 18 Lines of Business. Multi-brand customer leads increased by 190% while concurrently reducing marketing expense by 23% and have launched several successful new nationwide programs, including a CRM program that generated 59:1 owner profit, a NPS/review solicitation system that increased NPS scores 3-5 basis points, and overhauled the direct mail program that transformed a 3-year decline into a 17% YOY performance improvement. -
Vice President, Head Of MarketingPizza Ranch, Inc. Jan 2012 - Mar 2016Orange City, Iowa, UsRecruited to a new position at Pizza Ranch, I led a top-to-bottom brand overhaul to drive sales, engagement, and franchisee acquisition via national and local marketing plans – Loyalty/CRM, Pricing/Menu Development, Guest Survey/Satisfaction, and Technology/Digital Transformation.We designed and launched web-based online ordering that reduced staffing needs and increased business by 5%; introduced new CRM and loyalty programs, and implemented a dashboard reporting system that enabled real-time visibility into operational, quality, and product satisfaction metrics. -
Director Of Franchise MarketingGold'S Gym International Dec 2005 - Jan 2012Dallas, Texas, UsExecuted strategic national rebranding to transition the corporate image away from "body-builder" to an all-inclusive gym - this included increasing domestic franchise locations and diversity, building market share, and leading digital transformation. We launched several new programs during my tenure, including a partnership marketing program with AARP, Blue Cross Blue Shield, Walmart, and Fitness Magazine (among others) that captured more than 6K new memberships. I also installed the 1st lead generation program with a 642% return on marketing investment, developed one of the 1st industry iPhone apps, launched a 100% new low-cost brand, and earned two awards:2009 Effie Award for Leisure Products & Services for our "Know Your Own Strength" advertising campaign 2010 Bravo Award for excellence in Franchise ServicesTo learn more about my involvement in these key initiatives, please contact me or request a copy of my resume. -
Marketing Manager ⇨ Senior Marketing ManagerCicis Pizza May 2000 - Dec 2005Coppell, Tx, UsAfter serving as Marketing Manager from 2000-2004, I was promoted reporting directly to the CMO to support rapid growth and expansion (we grew from 220 to 560 franchise locations). Led national, regional, and local marketing initiatives, including agency management, and calendar implementation working directly with small business owners to translate qualitative/quantitative consumer research into tactical sales growth initiatives. This included 111 individual nationwide markets utilizing TV, Radio, Print, and Outdoor advertising to aggressively expand market share. In addition to earning coverage in consumer/trade publications, I was the primary liaison for 6 external marketing agencies and the Deutsch LA advertising firm with impact on creative production, advertising, PR, and in-store materials. -
Marketing CoordinatorHit Entertainment Sep 1998 - May 2000UsLyrick Studios Children's Entertainment (currently operates as HIT Entertainment) produces children's programming (Barney, Wishbone, VeggieTales). I developed and implemented marketing initiatives, local promotions, and strategic partnerships to optimize the programming portfolio.
Cody Vance Pierce Skills
Cody Vance Pierce Education Details
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University Of North TexasMarketing -
Stephen F. Austin State UniversityAdvertising And Public Relations
Frequently Asked Questions about Cody Vance Pierce
What company does Cody Vance Pierce work for?
Cody Vance Pierce works for Apex Service Partners
What is Cody Vance Pierce's role at the current company?
Cody Vance Pierce's current role is Senior Marketing Executive specializing in transformational growth.
What is Cody Vance Pierce's email address?
Cody Vance Pierce's email address is cp****@****gym.com
What is Cody Vance Pierce's direct phone number?
Cody Vance Pierce's direct phone number is +170395*****
What schools did Cody Vance Pierce attend?
Cody Vance Pierce attended University Of North Texas, Stephen F. Austin State University.
What skills is Cody Vance Pierce known for?
Cody Vance Pierce has skills like Fitness, Corporate Wellness, Customer Retention, Nutrition, Wellness, Advertising, Interactive Marketing, Social Media, Media Planning, Digital Media, Team Leadership, Online Lead Generation.
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