The Upper Fillmore Revitalization Project is dedicated to the ongoing rejuvenation of the historic Fillmore Street and Upper Fillmore neighborhood. Our properties and investments span several blocks of Upper Fillmore, and are centered around the historic Clay Theater.We are focused on restoring Fillmore storefronts in need of investment, recruiting a wide variety of local small business tenants and food and beverage operators (rather than introducing chain or formula retail), and reinvesting over time in the beautification and maintenance of the street and our properties.

Diligence is a leading boutique hospitality + F&B developer and operator in Shanghai, China. Responsible for the Le Baron, Highline and Grnd Cntrl club and restaurant brands.As of 2021 more than 200 hard-working, dedicated team members are employed by Diligence and its venue operation subsidiaries.

Led operations and global expansion strategy for Swedish-owned hospitality brand Stey. Stey is a hybrid accommodations company that builds eco-friendly, tech-driven living spaces for short-term and long-term stays.Our radical and fully proprietary tech stack enables sustainability features that promote energy efficiency and reward eco-conscious behavior, all within a vibrant community.

U.S. operation managing the brand development of hotelier, restauranteur, nightlife entrepreneur, and artist André Saraiva's myriad state-side endeavors.Key Projects included the launch of the Le Baron, Le Bain night clubs in New York City, and the Paul & André club in Los Angeles, as well as several international luxury brand collaborations and partnerships including Harry Winston, Nike, and Converse.

Willo Perron is a globally renowned creative director for entertainment acts, as well as an accomplished interiors designer.During my tenure I focused on client interaction, new business development and general management of business affairs.Projects during this time included live performance design and direction for Rihanna, Drake, Bono, Lady Gaga, and many others.

Developing new business for Anonymous Content – an industry leader in commercial, feature and television production as well as talent & lit management.Integrated focuses on branded content, viral spots, web series, branded television shows & movies, etc.

Oversaw the launch of The34th.com, a social networking site attached to the action sports website Lat34, a joint venture between AOL & FusionTV

Award-winning action sports film production company. Titles with world-wide television and DVD distribution include the snowboarding films Civilians, Disposable Heroes, and The Brightest Sound as well as creating and contributing to films for Burton Snowboards, Smith Optics, Roxy and many other name-brand action sports clients.