Cody White Email & Phone Number

Hartford, Connecticut, Us

Chicago, Il, Us

As G2's market research lead for B2B Services, I played a pivotal role in shaping and maintaining the integrity of our Services taxonomy. While I broadly covered B2B services, my attention was particularly focused on software partner ecosystems, including areas such as implementation, consulting, and reselling. Beyond category management, I produced thought leadership and worked closely with our product and revenue teams to enhance G2's offerings and GTM strategy in the B2B services sector.

Washington, District Of Columbia, Us

As a skilled quantitative market researcher, I collaborated with clients in the financial services and B2B technology industries to translate their business needs into custom survey research. I delivered consultative insights to marketing and insights leaders that empowered them to better understand their customers, the marketplace, and the health of their brand. In addition, I worked with clients in communications and PR roles to translate survey research into eye-catching narratives, helping their brands earn media coverage.

New York, Ny, Us

I collaborated with tech industry analysts to develop, manage, and analyze IT decision-maker and consumer technology surveys and produce high-quality syndicated research. Topic areas I worked on included: internet of things (IoT), customer experience & commerce, financial services, service providers, workforce productivity & collaboration, and consumer mobility.

Cambridge, Ma, Us

I analyzed Forrester's Technographics survey data using tools such as R, SPSS, and Excel. Additionally, I assisted in coaching all levels of the Forrester Research organization in data storytelling, ensuring effective interpretation and communication of insights.