Cody Bakken Email & Phone Number

Salt Lake City, Utah, Us

At Derivita, I lead transformative data initiatives that empower educators with actionable insights and predictive analytics. I’ve focused on optimizing our data infrastructure, developing machine learning models, and delivering a game-changing embedded reporting product. Challenging Conventional Wisdom- Predictive Analytics for State Assessments: Developed and deployed machine learning models to predict state end-of-year assessment outcomes based on interim and benchmark assessments.- Data Architecture Overhaul: Proposed a new reporting data architecture that removes pre-joins, significantly improving query performance and reducing data costs in BigQuery.- BigQuery Cost Optimization: Tuned all queries for cost efficiency, ensuring every query leverages BI Engine. Collaborated with the team to refine query designs for better performance and scalability.Empowering People- Embedded Reporting Launch: Delivered a suite of dashboards tailored to different educational roles, from district leaders to PLCs, offering deep insights with seamless accessibility.- Customer Engagement: Collaborated with key partners to refine reporting based on real-world feedback, driving adoption across more grade levels.Creating Highly Curated Data Products- Enhanced Features: Launched features such as customer-defined mastery, school calendar integrations, and demographic insights from SIS systems. These tools offer personalized and comprehensive data views.- Optimized User Experience: Added troubleshooting guides, improved navigation, and introduced export functionalities, significantly enhancing user satisfaction.

Salt Lake City, Utah, Us

- Lead a remote team of professionals located across three countries (US, Canada, and UK), overseeing text analytics, marketing sciences, data science product development, and professional services delivery- Led 2 vendor take out initiatives with open-source tooling, saving annual licensing fees- Led the development of multilingual deep learning based sentiment model that replaced rules-based sentiment models, resulting in increased accuracy and annual savings in processing and operating costs- Led the development of new BERT-based ML models for intent, emotion, and customer effort analysis in 2022, resulting in increased in annual recurring revenue- Architected a new reporting SQL warehouse for large datasets, which reduced query times from over 5 minutes to one second or less- Identified and evaluated potential company acquisitions that complemented our analytics capabilities, resulting in 3 acquisitions- Led Text Analytics to achieve industry recognition including being named as a Leader from a prominent industry analyst in 2022- Conceived of and launched "Smart Summary" using GPT-3, which analyzes 100's comments into a human digestible summary - Launched several ML or NLP models in AWS using Docker and Kubernetes - Introduced capability to scrub customer verbatims for personally identifiable information resulting in broader market expansion in the EMEA region and in industries with stricter data governance requirements - Created executive level product reporting that provided insights and tracked user adoption resulting in faster dashboard load times by enabling engineering to pinpoint where to focus their resources - Analyzed customer retention data and formulated optimal combinations of platform SKUs and services for different industries served resulting in a comprehensive guide for structuring new sales contracts to enhance contract renewal rates

Salt Lake City, Utah, Us

- Created Executive Dashboard solution which increase annual contract value through new sales and upsells- Recruited, trained, and coached highly technical 8-member US/Canada/UK team of data scientists and data analysts in developing data drive product and service offerings- Created an Anomaly Detection product which uses NLP and machine learning, which generated revenue and retained one of the largest clients- Launched the Campaign Insights reporting suite, resulting in more than 90 clients signing up for the new offering - Developed over 100 Tableau Dashboards for diverse industries including retail, hospitality, healthcare, and B2B- Developed internal persona-based dashboards in Tableau, providing role-specific views of campaign and sales performance, enabling users to make informed decisions based on actionable insights - Analyzed the sales funnel and establish a direct correlation between marketing efforts and business performance, including campaign engagement, lead generation, conversion rates, and sales outcomes - Analyzed closing rates across industries and company sizes, allowing for targeted strategies tailored to specific segments and increased conversion rates

Salt Lake City, Utah, Us

Reduced 3-week turnaround to 1 day and ad hoc analysis from 1 day to <1 hour with Tableau, which regained the trust of multimillion dollar/year client

Hollywood, Fl, Us

Created, launched, and administered VoC (Voice of Customer) program on Qualtrics platform. Led customer renewal campaigns and social media and email-based Touch Point campaigns.- Saved company $1.5M by devising testing that demonstrated the unprofitability of incentivized high-risk customer renewals to executive management- Grew conversions 15% during 2011 sales season and maximized lifetime value via targeted campaigns by developing, at COO’s request, a random demographic study of 100K clients to determine the most receptive customer profile

Salt Lake City, Utah, Us

Promoted from Customer Service Manager to direct internal/outsource partner operations. Oversaw sales teams, inbound TV and print, and outbound established customer and re-order operations.- Created system that routed calls to highest performers and right-sized inbound sales team by forecasting ad response call and sales volume.- Lowered the high expense of new hires by reducing sales and customer service turnover 25% and accelerated per-call sales income >200% by developing a job fit analysis with a profile of best-performing employee traits.- Turned around outbound sales team’s earnings in 12 months to $125/hour from $55/hour by replacing manager, maximizing re-order rates using A/B studies on optimal follow-up interval, time, and offer type, and managing leads via a new outbound calling program.

Salt Lake City, Utah, Us

Lehi, Ut, Us

Advanced from initial hire as Senior Supervisor in less than 3 months. Led 125-menber team of supervisors and front-line subscriber customer service staff and maintained call handling service levels and account saves rate on cancellation calls by overseeing policy creation.- Reduced annual department turnover from >300% to 225% by leading cultural transformation to implement a more human and personable call script, better escalation procedures and customer handling tools, and improved training.- Improved performance, including increasing service answer speed from over 8 minutes to less than 90 seconds by mentoring a supervisor to create and launch a senior leadership-visible metric dashboard that boosted performance.

El Segundo, Ca, Us

- Saved $5,460/year in payroll costs by decreasing bookkeeping time from 30 minutes/night to <5 minutes by creating an Excel spreadsheet that used the day’s entered sales figures to perform all calculations.- Saved additional $1,560/year in payroll expenses by decreasing schedule creation time from 1 hour to 10 minutes and creating an Excel workbook that used sales projections to schedule staff based on managerial rules and hourly employee availability.

Mba, Business Administration

Bachelor'S, Business Management