Cody Bollerman Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

Led search engine optimization and pay per click marketing campaigns and manage team for B2B and Biotech related clients.

Remote

Course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are.

Greater San Diego Area

Web Analytics Module, MKT-X807, Professional and Continuing EducationCourse Information:Learn what to measure, how to measure it, and how to interpret your results, in order to optimize your website and campaigns.

San Diego, California, United States

SEO + AI + Facebook Ads.

San Diego

•Oversight of timeline scope from initial demolition and excavation, inspection phases to finish work and remodeling follow up.•Coordination of crew regarding multitasking various jobs and material delivery.•Liaison for client regarding service and day-to-day concerns.•Scheduling & On-site Workflow• City Inspection Coordination and Process•Lead Generation – Manage online, referral or direct marketing lead generation and goal tracking implementation.•Sales & Estimation Process •SEO, Paid Search and Social Media Marketing– SEO Campaign, Google Adwords & Retargeting, Facebook Local Ads.

-Manage Junior Analyst & Workflow Process-Oversight of Digital Marketing Strategy -Emphasis in SEO, Technical Optimization Auditing and Analysis-Metric Tracking and Benchmarking of Campaigns-Sales and Business Development Advising/Consulting-Client Meetings & Relationship Management

Solana Beach

-Marketing Research - Identification of current positioning, competitors, internal threats, external conditions (SWOT).-Project Management - Manage client expectations, timelines of work scope delivered and coordinate campaign status bi-monthly.-SEO- Onsite optimization of website such as h1, metas, keyword mapping along with offsite optimization of blog posts, link building, guest posts, and social bookmarking.-Campaign Strategy- Initial Keyword Mapping, Site Auditing, Research of effective marketing channels, along with weekly and monthly reporting to forecast and prove effectiveness of campaign.-Data Analysis- Google Analytics, Webmaster Tools are predominate methods of gaining insights of weaknesses and strengths however, I have dealt with various software (Lexus Nexis, SEO Clarity, AWR, ect.).

Greater San Diego Area

-Job Estimation: Identify design elements, measure and draft contract for clients to present price.-Lead Generation: Maintained relationships with past clients while networking with new potential clients to increase likelihood of closing a prospective client.-Presentation and Pitch: In home client appointment to present company product, build repoire, identify problems and find effective solutions to build value and close sales.-Project Management: Worked closely with Construction team to monitor project guidelines and ensure quality of product/service.

Rancho San Diego

Lead Server: Access to Manager card in Micros system to handle voids, product failures and customer discounts.Time Management:Expedited food orders, multitasking with kitchen staff and front of the line servers to ensure consistency.•Effectively sold desired specials, educating and building value to customers on daily specials.