Cody Cummins-Prentice Email & Phone Number

Columbia Falls, Montana, Us

New York, Us

SEO Manager was the highest level SEO position at Spark during my time there. The SEO manager was responsible for managing a team, as well as new business development / pitches. ► Managed a team of 2-3, including SEO analysts as well a team of independent contractors► Liaison between client leads, creative agencies, content and dev. teams for Fortune 500 clients► Successfully pitched multiple SEO contracts for Fortune 5000 companies

London, Gb

I managed SEO strategy and technical recommendations for OnStar, GM Fleet and Commercial, GM.com, Certified Pre-Owned and other sites within the General Motors brand. I worked closely with GM clients, creative agencies and development teams on all search related functions and campaigns.Scope included:► Developing SEO recommendations and point of views on optimizing content for search.► Cross channel SEO strategies and technical implementations.► Monthly reporting and metrics using SEO softwares (Omniture, Search Metrics, etc.).► Collaboration with paid search team on strategies & PPC optimizations.

Directed, created and implemented successful marketing and advertising campaigns that increased monthly revenue from 0 dollars to over $40,000 in monthly revenue. Campaigns spanned all aspects of digital (PPC, SEO, display & email) through guerrilla marketing, to presentations of company benefits.Scope of work included:► Directed marketing efforts and new business development.► Produced client presentations, power points and all marketing collateral.► Drove traffic and points of contact via PPC, display, SEO and email initiatives.► Developed corporate website as well as multiple real estate property sites.► Managed CRM system for distribution of email marketing, direct mail and print collateral.

Directed all marketing and advertising of the real estate division. Managed multiple projects with tight deadlines, often coordinating between our creative agency and third party vendors (Chicago Tribune, Sun-Times, Comcast & 101.9 WTMX). I produced email campaigns and managed our CRM system, as well as back-end web development and maintenance.Scope of work included:► Brand development, web site traffic growth, web site UI and advertising oversight.► Managed projects such as web development and coordination of all advertising agency initiatives. ► Coordinated all print, television, radio and web advertising.► Created and implemented promotional print and online advertising (banners, display, etc.)► Maintained all social network marketing and blog content.

St. Joseph, Michigan, Us

Administered and managed all content for the e-commerce based website and print / promotional materials. I updated the platform daily, to track sales of over 10,000 different product sales.► Updated web content working with HTML, Netsuite and Dreamweaver on a daily basis.► Optimized web content for search engines (SEO) and pay per click campaigns. ► Managed all budgets, keywords, product feeds, and analytics to maximize ROI.► Maintained social network marketing, email marketing and print advertising.

Manage 200-250 sponsored link campaigns for online advertising platforms.Writing, composition and copywriting of single page destination URL's for these campaigns with emphasis on increased ranking for organic search.Daily optimization of paid search campaigns and landing pages to increase page rank and conversion rates, lower cost per click and maximize customer's return on investment.Keyword, bidding and budget analysis for optimization of sponsored link campaigns.

Research and composition of articles relating to all NHL and PGA players in reference to their role in fantasy sports. Page layout and design for the magazine including all NHL and PGA player statistics based on their role in fantasy sports.

Bachelor Of Arts (B.A.), Film/Video And Photographic Arts

Graphic Design