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The strongest statement people have made about my work is that the people I work with return to ask me to work with them again. From billion-dollar corporations, to start-up companies I have a wealth of experience in product marketing, web marketing, branding, and marketing communications. Although I have a very market-oriented approach to business, my experience directing international markets taught me the importance of the supply chain and financial discipline and the deliberate execution of such.I look for the opportunity to be part of building something remarkable.Specialties: branding and identity, integrated marketing communications, marketing campaigns, email marketing, website design direction and content creation/management, operations and logistics management, international business management, events management, creation and production, online marketing, social media management and marketing.
Nu Skin
View- Website:
- china.nuskin.com
- Employees:
- 1047
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Director Global MarketingNu SkinSalt Lake City, Ut, Us -
Director Global MarketingNu Skin Aug 2022 - PresentProvo, Utah, Us -
Director Of Global Customer Experience And LoyaltyNu Skin Apr 2018 - Nov 2022Provo, Utah, UsGlobal Enterprise Customer Experience Management including the establishment of initial CX Data Strategy, Journey/Persona Management, and CX Governance. Team lead of Global Customer Loyalty Team designing, launching, and managing global loyalty strategies including customer loyalty program, subscription rate improvement, and customer relationship management initiatives. • Team efforts resulted in improvement of average 3-month customer lifetime value of up to 15% in global markets. -
Digital Marketing And Cx ConsultantAditional Marketing Agency Jan 2021 - Sep 2021Consulted several manufacturers in Direct to Consumer (D2C) Digital Marketing and CX Strategies.
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Director Of Marketing (North America)Modere Jan 2016 - Apr 2018Provo, Utah, Us• Played a leading role in a major turn around project for ecommerce business resulting in 300% and 700% growth in the last two years in North American markets.• Led the creation and execution of North American marketing content and ecommerce strategies.• Hired and managed North American marketing team including creative and web teams. -
Director Of Business Strategy DevelopmentModere Aug 2013 - Jan 2016Provo, Utah, Us• Contributed to creating foundational company web entities, systems, and strategies for B2B and B2Csales channels.• Worked with team to rebrand products including style guides, launch events, media, and packaging.• Opened Modere Canada market. -
Web Marketing ManagerNsp Nov 2012 - Aug 2013Lehi, Utah, Us• Executed cross-channel marketing communications including apps, email, blogs, and social media.• Launched new websites with digital marketing teams. -
Marketing Manager4Life Research Jan 2012 - Nov 2012Sandy, Utah, Us• Unified corporate business strategies through multi-channel marketing campaigns.• Researched and presented competitive intelligence and data-driven analysis to support opportunities to implement successful tactics and strategies for increased sales and retention.• Led the creation and execution of a new 4Life social media strategy and email marketing initiative. -
Director Of International OperationsHavvn Feb 2011 - Jul 2012· Proposed and implemented marketing and operational strategies resulting in 274% and 72% growth in Japan and the Netherlands respectively.· Directed and produced international sales/marketing events.· Created, reconciled, and monitored monthly budget. -
Senior Marketing ManagerLifevantage Corporation Mar 2009 - Feb 2011Lehi, Utah, Us· Shared vision and ideas for the creation of the company identity including marketing messages, product positioning and packaging, and appropriate communication at all customer touch points. · Innovated design and content for corporate website and blog. Continued to be responsible for the website throughout my employment. · Managed and executed corporate communications plan and quarterly marketing campaigns. -
Marketing ManagerLifevantage Corporation Feb 2009 - Apr 2010Lehi, Utah, Us -
Marketing ManagerZrii Apr 2008 - Feb 2009Draper, Ut, Us· Managed the creation of packaging, brochures, videos, and branded items for US and Mexico.· Presented and executed various marketing campaigns for new products as well as existing products. -
Americas/Europe Email Marketing ManagerNu Skin Enterprises Nov 2007 - Apr 2008Provo, Utah, Us· Led Americas/Europe/Pacific regional email efforts. -
Associate Marketing ManagerNu Skin Enterprises May 2006 - Nov 2007Provo, Utah, Us· Worked with award-winning branding team to launch new logo and brand.· Contributed to new product launch, created marketing materials, and managed website content, and conventions.
Cody Webb Skills
Cody Webb Education Details
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Utah State University - Jon M. Huntsman School Of BusinessLeadership -
Utah State University - Jon M. Huntsman School Of BusinessLeadership -
Brigham Young UniversityMarketing
Frequently Asked Questions about Cody Webb
What company does Cody Webb work for?
Cody Webb works for Nu Skin
What is Cody Webb's role at the current company?
Cody Webb's current role is Director Global Marketing.
What is Cody Webb's email address?
Cody Webb's email address is cw****@****ail.com
What is Cody Webb's direct phone number?
Cody Webb's direct phone number is +180141*****
What schools did Cody Webb attend?
Cody Webb attended Utah State University - Jon M. Huntsman School Of Business, Utah State University - Jon M. Huntsman School Of Business, Brigham Young University.
What skills is Cody Webb known for?
Cody Webb has skills like Email Marketing, Marketing, Social Media Marketing, Online Marketing, Integrated Marketing, Product Marketing, Marketing Strategy, Marketing Communications, Leadership, Start Ups, Brand Management, Product Management.
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