Go-to-market advisory and consulting firm serving mid-market, B2B software companies and their Private Equity sponsors.

• Led a GTM assessment & transformation at a $204M SaaS client to improve rep productivity by 12% and decrease seller ramp time by 5 months through improved territory coverage & planning, a buyer-centric sales process, competency-based seller training program, and sales manager coaching playbook• Built a scalable GTM model at a $200M SaaS client to grow revenue CAGR 5% through account segmentation, enhanced sales coverage model, optimized sales & support role capacity, sales playbook, a competency-based seller onboarding program, and re-defined sales & support RACI • Led a Customer Success transformation at a $150M SaaS client to improve NRR by 8%; designed & executed optimized CSM coverage, CSM playbooks, renewals processes, internal RACIs across customer lifecycle, and customer health scoring • Assessed a $60B SaaS clients GTM organization against ~15 world-class sales organizations to drive 11% increase in CLV; led a seller talent assessment to identify competency gaps and create corresponding training & enablement roadmaps

• Designed a scalable sales organization to achieve 30% YOY growth and reduce the CCOS by 4 ppts. at a $300M security software client transitioning to SaaS through optimizing customer segmentation, standing up a remote sales force, implementing bottoms-up quota setting and TAM processes, while aligning sales compensation to business objectives

• Served as the Engagement Manager to stand up an internal transformation office through developing stage-gate processes, creating project design tools / templates, facilitating weekly executive board PMO meetings, moderating cross-functional brainstorming workshops, and driving execution of 15+ initiatives to realize $5M+ in EBITDA improvement• Designed ingredient client’s go-to-market strategy following a $180M competitor acquisition; analyzed the customer cost to serve and journeys around each offering to design a new sales operating model and change management strategy to realize $500K in synergies while re-focusing incentives, KPIs, and sales coverage around profitable growth• Assessed and planned performance improvement initiatives for a mining client’s transformation including re-designing organization structure, optimizing fly-in-fly-out operations, streamlining procurement processes, and standing up internal PMO team to deliver $30M in cost reduction• Led rapid cost-optimization and benchmarking assessment to identify $150M in go-to-market synergies at a $6B food and beverage client through re-designing the global operating model, optimizing spans & layers, improving R&D stage-gate effectiveness, and leveraging support function shared service centers across product lines / geographies• Managed a five-person case team to assess industry sustainability of the global NGL market utilizing Porter’s 5 Forces framework and creating sensitivity model to validate a Fortune 500 Oil & Gas client’s long-term strategy• Managed functional and technical SAP MM module deployment to improve “procure to pay” process efficiency; led negotiations with 3rd party technical implementation team to realize 25% cost and timeline reduction• Designed a premium-tier Customer Success Team strategy for a $3B cash logistics company by benchmarking best-in-class firms, optimizing the customer journey, and aligning the strategic goals of the organization

• Developed regional go-to-market campaigns across multiple vehicle segments through analyzing market trends, segmentation data, customer buying behaviors, production constraints, and optimizing dealer contest / incentives; designed and executed targeted Ford Explorer campaign to gain 1.7 ppts in YOY market share

• Led a team of eight Zone Managers in day to day operations to successfully deliver monthly sales volume, market share, and customer satisfaction objectives resulting in a top 5 US market ranking• Managed Zone Manager monthly wholesales, surpassing regional objectives each month to drive $500M+ in annual revenue

• Advised dealership executives teams to improve operational efficiency, grow sales, and improve customer satisfaction; Ranked as the Top Performing Zone Manager and achieved 100% vehicle wholesale objective from 2015 – 2017