A results-driven marketing executive with more than 20 years of experience increasing sales and market share by leading cross-functional teams to develop integrated marketing strategy. An analytical professional with a hybrid background of brand development, data science and digital technology, I’m lucky to have helped develop omni-channel marketing and communications strategy for some of the biggest brands in the world including, McDonald’s, Six Flags, FedEx Office, Baylor,Scott&White, Tenet Health, and Darden Restaurants, to name a few. A collaborative team builder passionate about solving problems that make a meaningful difference for customers. Specializes in managing cross-functional teams. Strong digital and product strategy focus, with experience overseeing multi-million dollar P&Ls, content development, marketing, and audience engagement.Experience with marketing automation, demand generation and email marketing, in addition to search engine optimization, web analytics and digital media planning and buying.Key areas of knowledge:Digital marketing, digital strategy, e-commerce strategy, mobile strategy, social media strategy, content strategy, content marketing, brand journalism, business strategy, user experience, customer experience strategy, integrated marketing, digital advertising, programmatic buying, real-time bidding, mobile, customer persona development, consumer behavior, customer lifecycle management, CRM, e-mail marketing, database marketing & consumer insights, loyalty program design & management.Key technical skills:HTML, CSS, PHP, mySQL, WordPress, Drupal, Joomla, Google Analytics, Adobe Analytics, Google Search Console, Google Tag Manager, Google AdWords, Google Data Studio, Google DCM, Facebook Advertising, Twitter Advertising, The Trade Desk, DataXu, Marketo, Eloqua, Pardot, Hubspot, MailChimp, Constant Contact, Fishbowl, SEMRush, Bright Edge, Raven, SpyFu, Moz, Majestic, Screaming Frog