Cody Debona Email & Phone Number

Dallas, Texas, Us

Grand Rapids, Us

Las Vegas, Nevada, Us

- Design and execute programmatic campaigns to fit the clients goals and KPIs.- Create insights and narrative driven reporting analysis.- Execute programmatic campaigns utilizing top industry DSPs while maintaining individual performance in all channels.- Navigate conversion based campaigns from top to bottom funnel utilizing prospecting, lookalike, CRM and retargeting tactics.

- Led account management on for programmatic native campaigns.- Focused on optimization driven solutions while maintaining client KPI driven results.- Created and presented client wrap decks concentrated on results and driving incremental budget.

Oakland, Ca, Us

- Led account management on streaming accounts for Lowe’s, Wells Fargo, MillerCoors and McDonalds.- Aided in the implementation of third-party tagging to key campaigns to help identify key benchmarks.- Drove incremental revenue through strategic upsells of additional Pandora.com streaming products and targeting tactics.

Oakland, Ca, Us

• Partnered with Account Managers to deliver ads to the service, report ad metrics to clients and to ensure full impression delivery through targeting recommendations.• Collaborate with internal audio, design and trafficking teams to carry out ads on McDonald’s Central and JMiller accounts.

New York, Ny, Us

• Drafted and designed ‘The Stream’ global newsletter in congruence with brand design and voice.• Launched the ‘Stream Team’ mobile app to connect our team of social influencers to brand and one another.• Developed, conducted and analyzed brand campaigns using digital marketing tools, media outreach, impressions and ROI for Netflix, Modelo Especial, Motorola and Serta.• Conceptualized and wrote Netflix social posts on the Netflix Stream Team mobile application.

New York, Ny, Us

• Divided time between digital and traditional public relations.• Assisted, manage and recruit Netflix Stream Team of 150 micro-influencers.• Developed monthly campaign strategies for the Stream Team.• Aided in execution of PR campaigns such as Gilmore Girls: Date Night With Mom and NYE Kids on-demand countdowns.

Minneapolis, Mn, Us

• Worked with Fortune 500 companies such as Wrigley and MillerCoors with brands; Skittles, Henrys Hard Soda, Extra Gum, Carvana, Coors Peak, OPTIMA Batteries, Redds Apple Ale.• Provided social listening coverage for each account alongside media lists, pitches and event planning.• Managed organic influencer vetting, outreach and social engagement.• Seeded and communicated with professional athletes, celebrities and management personnel.

Iselin, Nj, Us

• Assisted high priority clients, such as J&J, P&G, Baxter, & Advertising Agencies during market research studies by offering all facility needs.• Recruited and managed a database of study participants.

Mt Pleasant, Michigan, Us

• Developed relations with professional and collegiate coaches and athletes.• Provided feature and full coverage stories.• Updated social media with live coverage.

Mt. Pleasant, Michigan, Us

Created events and contests for “Home Show 2015”.Reached out to local businesses and schools for sponsorships.Worked with a team of interns to create social media strategies, manage relations with HGTV "Kitchen Crashers" star Alison Victoria and speaker of the Home Show and created the "Home Show Lego House Building Competition" which brought in over 100 participants in four different age groups.

Learned to transcribe and copy edit for in a fast pace scenario.Covered mass media events including Mid-American Conference Media Day.

Freelanced column and opinion pieces.Published internationally on multiple platforms.

Provided coverage for an MiLB affiliate of Los Angeles Dodgers. Conducted pre and post game interviews with professional athletes and coaches.Captured photos for each gamer and feature story.

Bachelor Of Arts (B.A.), Journalism

Spanish