Cody Giles Email and Phone Number

- Led the development and execution of all top-of-funnel marketing campaigns across traditional and digital channels, including Vroom’s 2022 Super Bowl commercial. - Served as the brand lead for external agencies (creative, PR, media), developing creative briefs and managing end-to-end execution of marketing initiatives that drove awareness and sales, both nationally and locally. - Directly managed placement of multi-million media budget, while also tracking larger marketing budget across all marketing channels, including Brand, Communications, Performance, and Email.- Executed digital content overhaul during company evolution, implementing cost-effective strategies that elevated organic social engagement and resulted in an annual savings of approximately $200k.- Collaborated cross-functionally with various teams, including C-suite, Product, Legal, Talent/People, and Communications for new feature rollouts, company announcements, investor updates, research projects, and employee engagement initiatives.

- Spearheaded the development and execution of marketing initiatives for a client portfolio that included eCommerce brands, luxury retailers, and B2B companies, resulting in increased brand visibility, customer engagement, and revenue growth.- Built and managed a team of 8 junior employees, overseeing the daily execution of organic content strategies and campaigns across paid digital channels (Meta, Google, Bing, Pinterest) and email marketing.- Directed projects within TSG i3, the agency's research division, conducting in-depth studies on audience segmentation, journey mapping, consumer insights, and feature testing for major clients like eBay and Cox Automotive.- Played a pivotal role on the agency's leadership team, advising the CEO on strategic initiatives to boost profitability and seize emerging business opportunities.

- Developed and executed comprehensive and high-impact marketing strategies for clients across paid and owned channels, including Meta, Google, LinkedIn, and Email. Consistently monitored and optimized campaigns for success.- Achieved a 100% YoY increase in holiday sales revenue for a national jewelry brand through a revised channel mix strategy focused on past customer marketing with unique positioning and value propositions across platforms. - Obtained a 90% reduction in monthly reporting time by converting agency's manual reporting template to an automated structure using Looker Studio, enhancing data accuracy while also providing clients with real-time dashboards.

- Crafted and executed comprehensive marketing strategies to successfully launch SHARE, a non-profit organization dedicated to promoting childhood literacy in the Tri-Cities area.- Led in-depth research on existing childhood learning initiatives within the local community, identifying key strengths, weaknesses, and opportunities to advance SHARE's mission within the community.- Boosted brand visibility by designing and producing brochures, pamphlets, and commissioning impactful billboard campaigns.- Established a robust online presence by launching SHARE's website and creating engaging social media channels.- Designed and implemented surveys to gather both qualitative and quantitative data, which were instrumental in measuring program effectiveness and guiding ongoing improvements.