Assist and support the University in its effort to make a powerful impact on current students by coordinating and nurturing its alumni base.

I collaborated with graduate students and faculty to research and create stories for various digital channels while overseeing an editorial calendar for the nine departments within the nationally ranked engineering school.

As part of the marketing team for this highly regarded student travel organization, I directed integrated marketing campaigns that included major print publications, web content, newsletters, social media, email, video production, photography, and blogs. More than 200,000 students from elementary school to graduate school travel with WorldStrides each year to destinations of historical and cultural significance in more than 60 countries around the world.

Directed marketing efforts at all levels to communicate consistent brand messaging to 18 key audiences. Increased visibility through a comprehensive promotional mix including digital marketing, word of mouth, advocacy and referral programs, traditional brand advertising, direct marketing, out-of-home, social media, event marketing, podcasting, and video.

Managed the day-to-day enrollment operations supporting four academic voyages a year and serving 2,000 participants annually. Utilized enrollment management best practices to achieve institutional goals including maximizing net revenue.

Directed enrollment marketing and outreach efforts for a dozen graduate programs and an evening bachelor’s degree-completion program targeted to local working adults.

Assisted with developing and implementing the strategic marketing plan for the undergraduate office of admission enrolling 450 first-year and 275 transfer students annually. Advised prospective U.S. and international students through all aspects of the recruitment and enrollment process. Managed the in-house and outside design and development the university’s admission marketing communications. Initiated many special events such as a campus-wide service day and regional admitted student receptions, and for eight years I helped to implement an annual fly-in scholarship interview weekend. Contributed to institutional direction as a member of the Strategic Planning Sub-Committee, University Marketing Council, and the International Affairs Advisory Committee.