Cody Ward Email & Phone Number

Kansas City, Mo, Us

Launch and manage multiple e-commerce websites with a focus on website design and analytics integration. Implement Google Analytics 4 to track detailed page views and conversions. Develop and optimize SEO strategies to elevate search engine rankings and user engagement.Highlights of accomplishments in this role include:• Designed and deployed e-commerce platforms tailored to client specifications and business objectives.• Developed automated data pipelines, reducing the time required to generate sales and marketing reports by 60%.• Built analytics dashboards that delivered insightful data analysis, supporting clients' strategic marketing initiatives.

Phoenix, Az, Us

Developed and executed B2B digital and account-based marketing strategies to drive pipeline growth, leveraging data insights for go-to-market success. Improved data accessibility across marketing channels to enable data-driven decision-making. Optimized the company website with landing page updates, SEO enhancements, and advanced keyword research to boost search visibility and campaign performance. Partnered cross-functionally to test and optimize media campaigns while implementing AI tools to identify data anomalies and uncover strategic growth opportunities.Highlights of accomplishments in this role include:• Managed website enhancements, including optimized landing pages, SEO improvements, and conversion-driven updates, leading to a 48% increase in qualified leads, a 120% increase in conversion rates and a 46% decrease in cost per qualified lead year-over-year.• Led the integration of Domo to centralize and automate data processes, raising operational efficiency.• Implemented Google Analytics 4 and designed Domo ETL flows, achieving significant progress in data accuracy and reporting efficiency for website traffic and conversions.• Created and managed a comprehensive analytics scorecard, providing hourly updates on performance metrics to support strategic decision-making.

Kansas City, Mo, Us

Directed the Analytics department at Barkley, expanding the team from one to seven members. Collaborated with an external data scientist to develop advanced analytical tools and models, such as media mix modeling and multi-touch attribution, overseeing the implementation and providing essential inputs. Used reporting and data analysis to guide media buying decisions and served as the primary liaison between agency clients and internal teams.Highlights of accomplishments in this role include:• Expanded the analytics team, raising the agency's ability to gather marketing and business data and deliver detailed insights for client strategies.• Led the design and implementation of ETL strategies, increasing the accuracy of marketing analytics databases by 90%.• Analyzed $10M in media buys, optimizing ad spending across programmatic, search, and social media channels.• Developed and refined testing methodologies for advertising messages and creative formats, leading to more targeted and effective client campaigns.

Kansas City, Mo, Us

Served as a Senior Business Intelligence Developer at Barkley, leading the development of data analytics practices to support advertising campaigns. Worked closely with account, creative, and media teams to improve campaign efficiencies and developed custom analytics solutions for both B2C and B2B clients.Highlights of accomplishments in this role include:• Engineered the migration of business intelligence systems to Datorama, accelerating reporting efficiency by 50% and advancing the integration of new APIs and data sources.• Developed interactive analytics dashboards, increasing marketing decision-making speed and accuracy by 85%.• Implemented advanced tracking mechanisms, including custom conversions and media tracking pixels with Google Tag Manager, streamlining performance monitoring across multiple platforms.• Designed and tested responsive email campaigns in Salesforce Marketing Cloud, boosting customer engagement and conversion rates by 33%.

Overland Park, Ks, Us

Spearheaded the adoption of advanced analytical tools like Tableau, enhancing data visualization and integration. Performed data analysis using Adobe Analytics, Google Analytics, SQL Server, and Tableau to support digital marketing strategies for healthcare clients.Highlights of accomplishments in this role include:• Created comprehensive dashboards and visualizations, delivering critical insights into campaign performance.• Collaborated with a database architect to design and implement data models, sustaining data integration and facilitating analysis through a robust data warehouse.• Amplified campaign effectiveness by optimizing ads, messaging, and tactics based on detailed analytics, directly boosting KPIs such as website conversions, page views, and video views.• Pioneered the integration of Tableau for business analytics, replacing Excel-based processes, doubling reporting efficiency, and accelerating data analysis.

Overland Park, Ks, Us

Farmers Branch, Tx, Us

Worked closely with an external agency to facilitate the rebranding initiative from e-Recycling Corps to HYLA Mobile, focusing on managing digital marketing assets. Oversaw website updates, email campaign development, and social media management using tools like Microsoft SharePoint and Hootsuite Pro.Highlights of accomplishments in this role include:• Led the digital transition, aligning all internal and external media with the new brand identity.• Strengthened web presence by managing website content and functionality updates, resulting in maximized visitor engagement and conversion rates by 42%.• Conducted thorough quality assurance testing across various platforms, optimizing web and email interfaces for an improved user experience.

Louisville, Co, Us

- Constructed and deployed responsive email campaigns for various clients including- Hill’s Pet Nutrition, T-Mobile, BASF, Novartis Animal Health, Michelin, and Invisalign- Utilized Responsys and ExactTarget for campaign deployment, list management, and reporting- Performed SQL queries to segment campaign distribution lists of up to 50 million records- Compiled timely campaign analysis reports for Account Directors and client contacts- Completed extensive quality assurance testing on all desktop and mobile emails- Ensured responsive design practices are used for optimal mobile and desktop viewing

New York, Ny, Us

- Created, edited and updated online content for various business to business publications including Supermarket News, Electronic Design, and Modern Baking- Managed web content with diverse content management systems- Implemented best SEO practices and techniques to ensure site search visibility- Directed e-newsletter campaigns, distribution lists and template designs- Monitored web traffic, visitor data and site analytics using Omniture SiteCatalyst- Conducted quality assurance and usability testing on site pages utilizing Selenium automated software

- Marketed online audio mixing company to potential users through various social media outlets.- Composed, published and distributed weekly press releases to targeted industry and client contacts.- Designed layout and appearance of eCommerce web pages using Magento software.- Monitored keyword tracking for social media accounts using HootSuite and TweetDeck

Maryville, Mo, Us

- Promoted the office of Career Services to Northwest students by assisting with resume critiques, job and internship searches and major/minor assistance.- Updated web pages and create new projects within Career Services.- Developed and proposed a social media plan and campaign for the Career Services office.

Maryville, Mo, Us

- Recorded and captured video footage of various events and happenings around campus.- Edited and produced videos using Final Cut Professional.- Proofread and approved University web pages for deployment.

Heartland View is an online arts and entertainment magazine that features news articles and photos from Northwest students. I was in charge of proofreading, editing and uploading students' stories and photographs to the magazine's web site for publication.

I helped with the media crew at Camp Quality - Northwest Missouri in recording video and photo footage of all camp activities and happenings during the week. A two hour long video will be distributed to all campers upon completion.