Cody Lamens Email & Phone Number

Arlington, VA, US

As Chief Revenue Officer at StraighterLine, I oversee all revenue-generating functions for our early childhood education business units. My focus is on driving growth and value through strategic sales, marketing, and business development efforts that align with StraighterLine's mission to advance education by empowering learners to reach their college and.

Furnitology makes it easy for woodworkers to find woodworking resources to improve their craftsmanship and live their passion.

Bellevue, Washington, US

• Educative is an online developer learning and training platform that helps high-performing teams level up faster. Our collection of courses with built-in coding environments helps developers build and ship faster. I.
• 3x monthly ARR and 2x average deal size with existing budget and resources during the first year of employment.
• Developed GTM strategy, position, and messaging through market research, customer feedback, and industry analysis.
• Built out the sales process, deals stages definitions, and qualification matrix to increase lead conversion and win rates.
• Established critical metrics visibility and analysis to drive tactical and strategic decision-making operating rhythm.
• Instrumental in bringing quarterly operating plans and OKR framework company-wide.

Arlington, Virginia, US

• A $260 million, 1200 employees, a world leader in technology-based language solutions. Executive-level reporting into the President of Rosetta Stone. Accountable for Global Enterprise and Education Sales and Marketing..
• Sold record-breaking $1MM+ deals with Accenture, Philip Morris, General Motors, and many other Global 2000 enterprises.
• Full P&L ownership with GM responsibilities across Sales, Customer Success, Marketing, and Product.
• $50MM 2021 bookings budget; Achieved 80% bookings attainment in COVID-19 impacted 2020; Achieved 109% bookings attainment in 2019.
• Improved inconsistent forecasting upon arrival to +/- 5% accuracy under my leadership
• Overhauled sales process and go-to-market to move upmarket selling to Global 2000 size enterprises.

Portland, OR, US

• TINYpulse is an employee engagement platform that allows you to collect live feedback & insights from your employees, report on those insights, and improve company culture and morale. Reported to the CEO. Accountable.
• Exceeded ARR targets in 6 of 7 quarters
• Rebuilt go-to-market strategy increasing win rates 84% while decreasing cycle by 43%
• Increased average productivity per rep by 3x
• Decreased payback from 13 months in 11 months
• Lead all financial planning and analysis to model ARR, GAAP, cash, burn, CAC, and payback

Portland, OR, US

• Reported to the Head of Sales. Accountable for leading the Sales Development team from infancy to a team of 15 high-performing SDRs.
• Hired, onboarded, and scaled Sales Development organization from infancy to team of 15 reps.
• Increased MQL to Closed Won conversion by 155% YoY
• Decreased MQL to SQL velocity from 32 days to 8 days
• Qualified $4.4MM ARR from 2016 to 2017

• A start-up that provides tools and services to accelerate the digital path-to-purchase. Brought on board to grow and scale a sales and customer success organization from infancy.
• Charged with developing Ideoclick’s sales capabilities and infrastructure to fill the sales pipeline and move customers through conversion effectively.
• Built high-performing business development and client account management teams to deliver top-line revenue growth.

Plano, TX, US

• SaaS technology platform for activity and participant management. Working directly with the SVP, Sales, responsible for the development and ongoing oversight of sales processes, tools, and resources to drive efficiency.
• Led management, resource allocation, compensation planning, and business analytics for a $90MM Sports and Brands business division.
• Responsible for the reporting and analysis of sales team effectiveness, sales forecasting, demand planning, hiring, and sales structure and alignment.
• Worked with cross-functional teams to build and drive strategy into actionable plans.
• 2014 President’s Club Award Winner

Plano, TX, US

• 2008 President’s Club for achieving 130% of quota
• Managed a team of 16 sales reps selling to 3 sub-markets within the summer camping industry to deliver on assigned goals and objectives.
• Designed and developed a metrics tracking program adopted by the entire Active sales organization of 200+ reps.

Plano, TX, US

• Managed team of 8 sales reps to sell a SaaS product to University Athletic Departments in the higher education arena.
• Maintained above 50% growth YOY 2005 through 2008.
• Increased average deal size by 56% from 2005 to 2008.
• Developed sales rep coaching and skills development programs.

US

• Managed team of 4 sales reps to sell SaaS product to coaches and camp directors in the collegiate and higher education arena in addition to carry personal quota.
• Responsible for strategy development and execution.
• Responsible for hiring and maintaining top sales talent.
• Successfully designed and implemented company sales process, methodology, and philosophy.
• Territory Plans and Goal Attainment

US

• Company’s highest booking sales representative
• Developed new market analysis and go-to-market strategies to position company for entry into emerging markets.
• Direct involvement with marketing, product development, and business operations.

Business Management & Economics, Business Administration And Management, General

Education record