Cody Lanning Email & Phone Number

Markham, Illinois, United States

Markham, Illinois, United States

Davenport, Iowa

• Oversee all operations and strategic decisions within the Marketing Department for a traffic management solutions company, serving as the final authority.• Coordinate logistics for training seminars, regional conferences, and User's Groups, handling everything from scheduling and invitations to booths and marketing materials for events with 70+ customers and 15-20 vendors.• Develop a wide range of marketing materials like product catalogs, data sheets, postcards, and biweekly… Show more • Oversee all operations and strategic decisions within the Marketing Department for a traffic management solutions company, serving as the final authority.• Coordinate logistics for training seminars, regional conferences, and User's Groups, handling everything from scheduling and invitations to booths and marketing materials for events with 70+ customers and 15-20 vendors.• Develop a wide range of marketing materials like product catalogs, data sheets, postcards, and biweekly marketing emails.• Maintain and update the company website using WordPress, including new product listings, banners, and information.• Initiate bid opportunities with state DOTs and municipalities, supporting the sales team by printing and processing specifications.• Designed new marketing materials from scratch using Photoshop, including product catalogs, calendars, and promotional postcards.Notable Achievements:• Acted as the primary event coordinator for 3 major annual tradeshows, managing all aspects from venue booking to customer engagement and marketing materials.• Enhanced customer engagement through a redesigned bi-weekly email campaign, achieving a 54% open rate and a 4% click-through rate among 1,300 contacts.• Expanded social media presence, increasing LinkedIn followers from 320 to over 1,200 by posting relevant content and running targeted ad campaigns.• Led multiple marketing projects, from Google Ads collaborations to new product launch strategies, significantly contributing to MoboTrex's market presence and innovation.• Achieved a promotion to Sales and Marketing Coordinator in March of 2020, taking comprehensive leadership of the marketing department and bringing over 6 years of experience to the role. Show less

Davenport, Iowa

Davenport, Iowa

• Designed Part Numbers and Schematics Guides, as well as Features and Benefits Guides for the company website.• Managed the distribution of press releases on new products and company updates within the industry.• Produced and edited product photographs for marketing materials and the company website.• Crafted engaging and informative marketing content, including campaign materials, product brochures, and professional presentation PowerPoints that highlighted the benefits of Marco’s… Show more • Designed Part Numbers and Schematics Guides, as well as Features and Benefits Guides for the company website.• Managed the distribution of press releases on new products and company updates within the industry.• Produced and edited product photographs for marketing materials and the company website.• Crafted engaging and informative marketing content, including campaign materials, product brochures, and professional presentation PowerPoints that highlighted the benefits of Marco’s complex and industrial product line.• Managed and optimized the company's online presence through SEO, PPC (Pay-Per-Click) advertising, email marketing campaigns, and social media platforms including creating content that boosted visibility and engagement online.• Developed and maintained a strong brand identity that resonates with the target market ensuring all marketing materials, from website design to promotional items, are consistent with the company's brand guidelines.• Conducted market research to identify industry trends, competitor strategies, and potential customer needs.• Planned and executed participation in relevant industry events, trade shows, and conferences including booth design, promotional materials preparation, and post-event follow-up to maximize the company's exposure and lead capture.• Collaborated with the sales and product development teams to market new and existing services including creating product-specific content and sales materials that highlight the features and benefits of the company's sandblasting services.Notable Achievements:• Enhanced Marco brand visibility through active management of LinkedIn, Facebook, Twitter, and YouTube pages.• Acquired proficiency in Photoshop and product marketing, specializing in the creation of marketing flyers and product guides for industrial product lines. Show less

Aurora, Illinois

• Evaluated homeowner’s insurance claims to determine the extent of the company's liability under various policies in the aftermath of a catastrophe including analyzing the damage, reviewing policy details, and determining claim validity and making the final coverage determinations.• Organized home inspections and collaborated on damage estimates for insured properties.• Calculated the amount of claims or suggest a settlement, based on the assessment of damage and policy conditions… Show more • Evaluated homeowner’s insurance claims to determine the extent of the company's liability under various policies in the aftermath of a catastrophe including analyzing the damage, reviewing policy details, and determining claim validity and making the final coverage determinations.• Organized home inspections and collaborated on damage estimates for insured properties.• Calculated the amount of claims or suggest a settlement, based on the assessment of damage and policy conditions including estimating repair costs, replacement values, and any applicable living expenses covered by the policy.• Provided timely and empathetic communication with policyholders affected by catastrophes, explaining the claims process, coverage details, and answering any questions they had.• Worked with external vendors, such as contractors, engineers, and medical professionals, to validate claims and obtain estimates for repairs or medical treatments.• Negotiated settlement amounts with policyholders or their representatives.• Offered guidance and support to policyholders on the next steps following a claim settlement including advice on repairs, preventive measures for future incidents, and referrals to approved service providers.• Collaborated closely with other members of the catastrophe team, including adjusters, analysts, and support staff, to ensure a coordinated and efficient response to catastrophic events.Notable Achievements:• Provided prompt, empathetic, and consistent responses to catastrophic events, often working irregular hours with increased workloads during disaster responses, providing fast, efficient service to policyholders in their time of need.• Developed expertise in complex insurance policies and translated them into easy-to-understand explanations for customers. Show less