Cody Litwiller Email & Phone Number

Raleigh, NC, US

Lancaster, Pennsylvania, United States

Lititz, PA

Lancaster, Pennsylvania Area

• Developed strategic organizational communication structure for multi-channel online communications. Covered best practices and guidelines for 75+ U.S. retail locations and ecommerce site.
• Served as editor for the newly created company lifestyle blog, Mosaic.  Created editorial calendars for weekly posts, edited all stories, formatted content for SEO, assisted with photography, designed, linked and.
• Compiled and analyzed monthly ROI repots for online marketing activity. Metrics were derived from Google Analytics and social media platforms and presented with relation to key performance indicators to meet marketing.
• Managed all brand social media accounts (Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+) Year-over-year data representing 15 months: 20% increase in social media referral clicks to tenthousandvillages.com.
• Assisted Marketing team with completion of print projects, travel to stores to establish and review in-store marketing materials. Provided customer service to all inquiries from social media sites. Researched competing.

Lancaster, Pennsylvania Area

• Managed all brand social media accounts (Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+)
• Responded to customer service brand inquiries from all social media sites.
• Assisted Marketing team with completion of print projects and travel to stores to establish and review in-store marketing materials.
• Researched competing retail and industry leaders for trends and best practices.
• Provided technical and editorial review of all custom Listrak emails from over 35 U.S. store locations.

Lancaster, Pennsylvania Area

• Contacted national newspapers, national morning shows, magazines and websites to build brand awareness and increase retail sales.
• Served as the brand administrator on Facebook, Twitter, Pinterest and YouTube pages.
• Wrote press releases for new products and distributed to national media outlets.
• Created social media promotional strategies for Facebook, Twitter, Pinterest, YouTube and blogs.
• Assisted Advertising Coordinator with analytical data processing, evaluation of ads and sending advertising materials to national media outlets, shopping centers and economic development centers.
• Researched competing retail organizations with emphasis on in-store marketing, social media communications and traditional media.

• Created launch marketing campaign behind new Bluffton mascot. Project included mascot and branding research and multi-channel marketing communications strategy: social media, email, video, posters and editorial.
• Built and served as administrator on mascot Facebook page
• Assisted Public Relations staff with implementation of advertising plans for Admissions, Adult and Graduate Education, Public Relations annual ads and integrated marketing efforts
• Provided input on new advertising strategy from creative process through evaluation
• Wrote copy for ads and caption summaries for photos
• Produced photos and videos of campus life at Bluffton for social media and.edu website