-- Lead and execute as primary or secondary showrunner for broadcast-quality productions and collaborate with talents, crew, ad vendors and distributors to ensure the highest-quality product and experience for all involved.-- Executive Producer and Social Media lead of “The Anik & Florian Podcast”; working directly with lead UFC commentator Jon Anik to produce over 120 hours of content to an audience of 30K weekly and growing social channels by an average of 270%.-- XFL Pregame Show Producer and Tape A.D; production of the only broadcast content produced in-house at XFL. Worked directly with talent and Sr. Directors.-- Producer for “Cash-Out With The Coaches” with Jonathan “The Coach” Coachman as co-showrunner, developed from ideation to completion of over 50 hours of content for distribution for a paid media client. (SportsPub Media)-- Freelance video production and idea generation for PFL (Professional Fighters League)-- Social media content production for PGA of America.-- Developed “The Weekly Scraps” with Aljamain Sterling (Current Producer)

• C.M.O: Strategic marketing lead & business development consultant• Executive Producer & On-Air Talent• Lead Video Editor: All digital and social content• Social Media Manager: @AnikFlorianPod (Instagram, Twitter, Facebook, YouTube, LinkedIn, Tumblr, Reddit, Twitch)

Provide integrated and comprehensive marketing services to a wide variety of clients. Deliver detailed analysis to identify opportunities for improvement and craft customized marketing strategies for each client. -- Grew business to over $60k total revenue and achieved net profit within first year. -- Developed strategy that secured client contracts ranging from $6K a month to $26K a month. Merrow Marketing partners with clients to help solve their marketing problems. Utilizing cutting-edge integrated marketing techniques paired with comprehensive analytics analysis, Merrow Marketing is changing the game of marketing consultancy.-- MARKETING STRATEGY-- ORGANIC & PAID SOCIAL MEDIA-- MEDIA PLANNING/EXECUTION-- RESEARCH PROJECTS-- PERSONA DEVELOPMENT-- AUDIENCE REFINEMENT-- BRAND BUILD OUTS-- AUDIT & EVALUATION -- COPYWRITING & DESIGN-- PODCAST DEVELOPMENT-- CREATIVE DESIGN-- PROJECT MANAGEMENT…AND MUCH MORE!

• Manage all day-to-day digital operations and oversee CFO Studio media and content strategy.• Work alongside CEO Andrew Zezas to develop creative concepts and marketing strategies specific to B2B verticals aligning with the CFO Studio brand.• Social Media Manager of all CFO Studio accounts including LinkedIn, Twitter, Facebook, etc. • Lead Video Producer on all CFO StudioLIVE, CFO Studio Discussion Series, and CFO Studio Business Development Briefing initiatives. • Daily interaction with industry-leading CFO's and accounting/finance professionals.• Back-end CRM management through SalesForce.

The XFL PreGame" Show • Lead Video Editor of "XFL Pregame Show" working alongside producers and talent to provide video content for live-show tapings each weekend of football. • Playback Room Tape A.D during show tapings. • Distributed across XFL's social and digital platforms as well as in-stadium entertainment on gamedays. https://www.youtube.com/playlist?list=PLsQYhvWtKxMTzpMQLfwbyDd3h3wYB0RE2

--Creating, maintaining, and adjusting media plans for all clients, displaying Print, Digital, Outdoor, ILS and Internal spend.--Development and management of effective integrated media plans and buys--Maintain media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation with regard to internal PAF (approval) system.--Develop objectives, strategies, plans and presentations aligning with the broader strategic movement of the client/project--Overseeing all strategic efforts for media placements on all client accounts--Maintaining quality control standards of all advertisements and media placed by QB--Creating a network of relationships with key constituents to maintain favorable rates.--Manage and strategize media placement budgets with the Strategy department.--Report to the Agency Director and principals on strategic developments, placement opportunities, ongoing business and the success of initiatives.--Aligning with the Strategy department to ensure placements are properly reported to clients.--Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).--Create and manage media partner RFP process--Ensures account and creative team is apprised of changes to the placements by producing the Creative and Specs Worksheet--Aides in the development and execution of paid search campaign recommendations and optimizations in Google Adwords--Investigate and utilize information from syndicated research sources when available--Evaluates media opportunities and presents media plans and/or POV’s clearly in writing and orally with regard to placements and targeting--Aides in the analysis of web metrics and campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance--Handles all digital media approvals and ensures client has paid QB before executing media

Lead our client’s social media strategy in order to boost visibility and community engagement. Typically, this involves managing our client’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service engagements and managing various projects and campaigns.--Overseeing all strategic efforts for social media channels for client accounts.--Oversee all social media efforts for the Agency as well as Agency PR efforts when need-be--Keep the creative and messaging constancy within accounts.--Creating social media “voice” for each account--Creating a comprehensive network of partnerships to leverage the success of social media campaigns.--Manage and strategize social media paid media budgets and report on their success--Create and manage social media calendars and post schedules--Regular client reporting on the success of accounts--Monitor engagement and retention across all platforms and compare relative to industry competitors--Develop social media strategies and set goals to increase brand awareness and increase engagement--Manage all client social media channels such as Instagram, Facebook, Twitter, Pinterest, Google +, WeChat, Snapchat, etc;--Plan content and delivery and use tools to manage multiple social media channels--Write engaging blog and social media posts and articles--Create engaging multimedia content such as videos, and/or outsource this effectively--Form key relationships with influencers across the social media platforms--Manage and facilitate social media communities by responding to social media posts and developing discussions--Monitor and report on performance on social media platforms using tools such as Iconosquare and --Google Analytics--Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

--Curated Social Media content for worldwide digital channels (@OUPPolitics Twitter, OUP Academic Tumblr) resulting in constant CRM growth-over-time in impressions, engagement rate and followers. --Analyzed and presented social media analytics using reporting software and aided in the continued development of social media channels. --Developed creative strategy and executions for campaigns appearing online and in-print in national publications/websites. (Foreign Affairs, Jewish Review of Books, etc.)--Reported and analyzed global sales figures for the purpose of projecting the future success of products using data-reporting systems. --Executed regular weekly and monthly tasks related to the international marketing mix, adhering accordingly to corporate deadlines.

--On-call substitute teacher actively involved with classroom organization, providing detailed feedback, and consultation of social media strategy for new student acquisition, working directly with the school founder.

--Aided in the management of international campaign participant database, including daily logging of participants and extensive new participant outreach via digital channels.(Facebook, Instagram, Twitter, Blogs)--Assisted the campaign manager, aided in campaign strategy, brand image conservation, client expectations.--Contributed in development of monthly campaign reports utilizing Adobe Photoshop, InDesign, and Microsoft Excel data.

--Created logo and marketing strategy for incorporation of new business.--Continued brand management and analysis through first year of business. (200K in first year overall profit)

--Promotion to apprentice carpenter resulting in a greater amount of responsibility including the building of crucial structures --Aided field superintendent in keeping subcontractors in line with deadlines and the overall project timeline.