- Manage social media strategy and planning at The Home Depot including briefing, paid plan development, creative production, execution and reporting; oversee process across creative, paid and organic teams- Develop and maintain strong relationships with critical partners such as broader marketing, merchants, and other cross-functional teams (creative, finance, Consumer Insights, CRM, HD.com, PR, SEO, visual merchandising, etc.)- Oversee influencer marketing across the enterprise; serve as subject matter expert for influencer relations among all internal partners at The Home Depot- Manage eight associates and agency partner team on all influencer marketing activities- Lead planning and execution for The Home Depot's presence at the nation's top DIY and design influencer conferences- Developed deep relationships with channel partners (Facebook/Instagram, Pinterest, Twitter, YouTube/Google, Snapchat, etc.) to ensure first-to-market opportunities- Managed agency on creative production, including photography and video, for all decor campaigns- Received 15+ "Homer Awards" (The Home Depot’s internal recognition award for top-performing associates)

- Provide creative oversight for social media content across all channels and The Home Depot Blog posts for all decor departments- Manage agency on creative production, including photography and video, for all decor campaigns (appliances, flooring, paint, decor, storage/organization)- Oversee all influencer marketing across every department; serve as subject matter expert for influencer relations among all internal partners at The Home Depot- Manage two team members and influencer agency partners on all influencer marketing activities; provide ongoing direction and feedback to build team’s capabilities 
- Lead planning and execution for The Home Depot’s presence at the top DIY and design influencer conferences- Cultivate relationships with teams throughout The Home Depot including merchandising, PR, broadcast, print, CRM, Agile, earned media, HD.com, etc.- Collaborate with cross-channel partners on content production, driving efficiencies and creative cohesion across media channels- Received 5 "Homer Awards," 2 “Executive Homer Awards,” and an Orange Promise Award in first 12 months (The Home Depot’s internal recognition award for top-performing associates)

- Served as lead for The Home Depot (THD) agency team, managed influencer programs and conference activations from strategic planning to day-to-day execution- Built deep relationships with THD clients and influencer partners, served as subject matter expert and developed best practices- Developed recommendations for integrated, multi-platform programs to supply influencer content for revenue-driving social campaigns, public relations, signage and advertising- Concepted and sold in “virtual parties” - a content-driven influencer activation, the first of which drove a 677% increase in THD DIH Workshop registrations over a six-day period- Identified efficiencies from ideation to execution and implement standardized processes, resulting in quicker, more streamlined content programs- Managed reporting and analytics to create a benchmark for future partnership optimization; monitored, researched and evaluated perception of THD and its competitors within the online influencer and social media communities

- Contracted for THD, filling Whitney Curtis’ role during 3-month maternity leave and serving as the lead for THD blogger relations for both internal and external stakeholders- Launched first-ever yearlong influencer program for the THD Workshops program, increasing budget from $200K to $800K year-over-year and creating more than 300 unique pieces of influencer content to be leveraged for paid and social channels- Developed key relationships with top DIY and design influencers for THD, including an exclusive partnership with Ana White for DIH Workshops and Ben Uyeda for DIY Workshops- Grew THD annual budget with MSLGROUP from $250K to more than $1.25M in fewer than 12 months- Standardized blogger and influencer relations approach across MSLGROUP Atlanta’s consumer accounts- Developed social and digital activations for accounts including Purina Cat Chow, Elf on the Shelf, Comcast and Abbott Nutrition

- Managed content, monitored engagement and conducted fan acquisitions and ad campaigns on social channels for clients includ-ing Target, Solta Medical, Inc. and TWELVE Hotels & Residences; planned and executed Twitter chats and other social-based campaigns and events for consumer brands- Secured media placements in national and regional markets through creative pitching and establishing and maintaining relationships with producers, editors and bloggers for retail, beauty and hospitality clients- Helped lead planning and execution of Liposonix treatment launch, including a national media event and live segments on Dr. Oz, The Doctors, The View and a 20/20 special with Barbara Walters, resulting in two MARCOM Platinum awards for Television Placement and Product Launch

- Provided daily strategic support on social and traditional media for leading beauty, retail and hospitality accounts- Developed press materials including global releases, media materials and pitches- Owned development and delivery of weekly, monthly and quarterly media reports, including highlights from seven countries