Leading research and insights initiatives that deliver actionable intelligence for companies navigating their reputation landscape. Specialised in data-driven information and opinion analysis to understand the emerging trends, potential issues and key actors who shape organisational reputation.

Specialised in mixed-method opinion research that blends both open-source intelligence and primary research to uncover the underlying trends in public opinion that shape perception. Leading multicultural teams of researchers and strategists to:• Map the news and social media landscape of industries, companies and issues shaping relevant narratives to uncover actionable insights for proactive communication strategies;• Segment and understand online audiences by determining how identity, interests and behaviour intersect to form complex communities of potential advocates/detractors;• Analyse the online interactions between opinion leaders to trace the flows of information within influence networks;• Conduct in-depth interviews with industry experts to probe the insider views that inform elite opinions;• Moderate interactive discussion groups with targeted audiences to explore deep-set views and evolving perceptions linked to rapidly-evolving societal debates.

Led regional teams in the planning and implementation of mixed-method opinion research projects to inform communications strategies for organisations across Europe.

Co-led APCO's European digital strategy team, a multicultural team of consultants collaborating to implement data-driven communications strategies for companies, associations, NGOs and governments seeking to influence public and private-sector debate across the tech, transportation, energy, infrastructure and healthcare industries in key European markets.• Invented a novel influencer mapping methodology to reveal the sources of information influencing key stakeholders, empowering indirect strategies designed to more effectively communicate with difficult-to-reach target audiences;• Designed and implemented a quantitative media relations evaluation program to inform messaging and media recommendations that measurably increased both share of voice and engagement with key audiences for a multibillion-dollar diagnostics conglomerate.

Coordinated with a global team of strategists to analyze online behavior and design data-driven communications plans that empower clients to achieve business goals. Regularly traveled to APCO's European offices to contribute to new business proposals, share digital communications best practices, and lead in-depth training of strategic digital research methods;Senior Communications Adviser | AfricaCreated an integrated, strategic digital communications plan for the communications team of a Foreign Head of State during a short-term secondment in West Africa; collaborated with the Government's communications team to carefully analyse the existing political landscape, facilitate creative inter-team dialogue, and share digital best practices that resulted in a comprehensive crisis communications plan focused on effectively engaging business and civic allies to advance the Government's economic development agenda.

Developed and delivered actionable digital strategies to a diverse portfolio of clients in the tech, legal, transportation, pharmaceutical, and global engineering sectors. Managed project teams across client accounts to recommend actionable, data-driven digital communication strategies. Closely collaborated with APCO’s Paris team to grow APCO’s digital offering in France; travel between offices to participate in strategic partnerships that advance client projects in both the European Union and Africa.

Serving as as a digital media consultant to the Voice of America (VOA), piloted the French-to-Africa (F2A) strategic mobile messaging program. Managed the VOA F2A WhatsApp, Short Message Service (SMS), and Interactive Voice Response (IVR) programs in francophone Africa.• Presented an overview of existing, emerging, and novel technologies to support strategic communication campaigns throughout the African continent, notably for federal government clients, at the 2015 US Africa Command (AFRICOM) Partnership Forum in Stuttgart, Germany.• In response to an increasingly urbanized and connected Francophone African population, planned and implemented the launch of strategic mobile messaging campaigns via WhatsApp, effectively leveraging emerging mobile technologies to reach and engage with VOA target audiences;• Devised online and mobile dashboards to visually monitor and evaluate the WhatsApp mobile messaging campaign by querying the WhatsApp metric database in real-time, allowing VOA journalists to make data-driven decisions in a fast-paced journalistic environment.• Researched, developed, pitched, and implemented a remotely-accessed FM radio monitoring solution that allowed VOA to monitor FM radio stations throughout Africa using off-the-shelf components and open-source software.

Investigated and vetted third-party entities within the wireless industry for corporate risk management and compliance with client due diligence requirements. Researched emerging markets in North America, Europe, and Asia-Pacific along parameters of viability, profit potential, and compatibility with current technological capabilities. Conducted comprehensive mobile app tests assessing mobile applications for compliance with functionality requirements, privacy standards, and network security protocols. Monitored a range of media outlets on a daily basis, investigating and capturing data on user experiences in traditional media, social media, online environments, and mobile technologies.