Cody Potter Email & Phone Number

Detroit, MI

• Oversee agency involvement in all survey based research pertaining to client account from research design to data reporting and storytelling
• Leverage third party data to build custom solutions to internal investment and media planning team needs (e.g. national TV target audience planning tool at network and program level)
• Serve as liaison between client research, client media, and agency media teams to facilitate strong strategic decision making based on synthesized findings from multiple data sources

Livonia, MI

• Guided the professional progression and continuous development of a team of analysts
• Trained and mentored team to expand knowledge on key client account to create opportunities for leadership
• Ensured strategic placement on project assignments through awareness of team’s workload and skills

Livonia, MI

• Operated as embedded member of client’s research team on large customer experience program; functioning as analytics and reporting arm for key internal stakeholders
• Lead custom research projects covering path to purchase, message testing, and concept testing in home loan checking, credit card, and auto loan product lines for national banking client
• Organized and ran client meetings, both operational and strategic, managing current work flow anddeveloping opportunity for future account growth

Livonia, MI

• Managed expansive client requests in relation to several customer experience projects to ensure success ofoverall program
• Effectively delegated responsibility to support staff while managing tight deadlines
• Contribute in proposal processes and pitches for new and existing clients

Livonia

• Facilitated development of client interfacing real time data portal consisting of 26 pages across five survey projects; communicated client requests to programmers from graphics plans to data quality, while ensuring a.
• Monitored data and portal functionality daily to provide quality assurance and optimal experience for endusers

Livonia

Southfield, MI

Functioned as a member of the customer research team, primarily in the automotive industry.Participated in all phases of research projects for various team membersResponsibilities: Securing sample for quantitative surveys, assisting on field interviews for preliminary qualitative studies, coding data in excel and SPSS for use in reports, preparing.

East Lansing, MI

Assisted on a research project focused on investigating consumer motivations for participating in marketing research online communitiesTransformed and compiled data in Excel and SPSS for a project focused on demonstrating the effects of recalls in the automotive sectorContributed to the preparation of final reports for a benchmarking project conducted for.

Norman, OK

Wrote and administered month long in store customer survey designed to analyze customer choices as well as geographical information in order to determine the value in opening a new locationUsed SPSS software to create final report that aided in the decision to open up a third location, as well as where that restaurant should be locatedConducted several.

Masters Of Science, Marketing Research

Bachelor Of Arts (Ba), Marketing

Activities and Societies: Operations Chair, ConnXions Marketing & Supply Chain Management Club