Cody Lee Email & Phone Number

Salt Lake City, Ut, Us

Provo, Utah, United States

Overseeing business strategy and analytics projects to deliver data-driven recommendations and insights, advising BENlab’s influencer agency senior leadership.

Provo, Utah, United States

Empowering leading brands by:- Leveraging several APIs for advanced data acquisition, which streamlined sentiment analyses processes, providing key insights into customer perceptions and significantly informing marketing strategies- Executing brand lift studies employing advanced survey methodologies to accurately measure influencer campaign effectiveness, leading to strategic insights that drove significant improvements in brand perception and customer engagement- Spearheading requests projects using statistical analyses with Python and R, including sales forecasting models, measuring marketing impact

Provo, Utah, United States

- Balanced full- time (12+ credits) student workload with teaching workload successfully (30+ students)- Led a team of 10+ faculty members at weekly meetings and contributed ideas to increase engagement- Analytically assessed students’ needs and taught lessons to approximately 60 students weekly- Revised lesson plans and course content while grading papers and providing detailed feedback in timely manner

- Assisted in various analyses including segmentation (clustering), conjoint analyses, MaxDiff, and regressions to aid clients in understanding market share and product demand- Programmed and quality-controlled questionnaires containing complex logic in Sawtooth Software- Supported data science team in developing proprietary product requiring R programming and concept testing- Collaborated with strategists to present consumer behavior insights on 10+ projects

Provo, Utah, United States

- Handled deep knowledge of the foundational principles of marketing to help students expand their comprehension for further application in the field- Assessed student's performance and developed analytical skills through standardization of grading student projects- Drove students' grade improvement through one-to-one instructional assistance on a need basis

Orem, Utah, United States

- Developed a thorough knowledge of the funeral industry, including the finances behind funeral planning- Acquired preparation and licensing to be a life insurance producer for several states- Formed part of initiating a project that had impact on overall company revenue and sales- Identified and matched customer needs with products and services by interviewing and evaluating customers financial needs

Ogden, Utah, United States

- Interacted with 20+ leads daily, creating relationships with potential costumers (B2B)- Designed email campaigns working with HTML to create content that would generate warm leads to contact- Engaged costumers in order to lay out what they need in terms of product quality and services by demonstrating technical selling skills and product knowledge

Santo Domingo, Distrito Nacional, Dominican Republic

Bachelor Of Science - Bs, Marketing Analytics And Research, 3.85 Gpa

Majored in Marketing, Coursework emphasis in analytics and consumer data science. Placed 1st in Data Analytics Case Competition.

Master Of Science - Ms, Analytics And Data Engineering

Certification, Business Analytics

Bachelor'S Degree, Business, Minor In Political Science

Activities and Societies: Marketing Association, BYU Sports Business Club, American Heritage T.A., BYU Hispanos UnidosMinored in Political.

High School Diploma

Activities and Societies: National Honor Society, Club Founder, Athlete (Baseball and Soccer)