Cody Siler Email & Phone Number

Chicago, Il, Us

Champaign, Illinois, Us

-Execute product marketing strategies that align with overall brand objectives and drive revenue growth.-Develop and execute product launch plans, including coordinating product demos, collateral development, and sales training.-Provide direction and content to Digital Marketing, CRM, Creative, and eCommerce teams to ensure the optimal messaging and online content to support the product throughout its lifecycle.-Create post-launch product campaigns and journeys to create ongoing excitement around the product and drive accessory sales.

Champaign, Illinois, Us

-Manage day-to-day online merchandising activities to maximize sales and conversion.-Manage site category pages, product pages, and navigational structures.-Merchandise promotions, events, and seasonal programs.-Develop new site experiences.-Monitor and improve site search results using Google Analytics.

Champaign, Illinois, Us

-Developed a product content schedule that outlines current and future product projects, including forecasting effort required to support product launches-Evaluated effectiveness of content elements using monitoring and analysis tools-Support product content contributors’ efforts (primarily those in Proprietary, Marketing, Product Support and Purchasing) to produce comprehensive product merchandising-Create ways of enhancing product content by maximizing the web’s capabilities where it brings added value to the product message/narrative.

London, Gb

-Maintain the Rapha ethos of providing exemplary customer service in a professional manner.-Provide timely communication with customers via email or phone, regarding returns, order processing, online registration and product enquiries.-Keep abreast of product characteristics, future stock deliveries, promotions and customer service policies.-Liaise with the distribution, shipping and finance functions to resolve customer queries.-Monitor Rapha’s social media platforms for customer services enquiries.

London, Gb

-Connect with US and global marketing team to identify problematic areas and provide solutions-Increase Chicago mystery shopper score from 62% to 93%, placing it in the top five of all clubhouses-Create impactful stories through visual merchandising leading to better customer engagement from 21% to 25%

London, Gb

-Lead new hire training and reduce transition time by creating and executing objectives for role development-Dissolve the need for further part time staff by fostering teamwork and creating standardized procedures-Drive 24% YOY growth via phone, web, and in store by uncovering customer needs and providing solutions

-Created and managed e-commerce website which exceeded $110k in sales during its first year-Provided data analytics to forecast market trends and projected sales -Managed sales-side vendors to exceed revenue targets by introducing international partners-Developed media campaigns among all major platforms leading to 2k additional email signups, 5k online followers, and hundreds of athlete support requests-Created detailed technical instructions and product information to assist over 100k viewers

-Created and grew website and social media presence to over 4k followers in two months before acquisition-Took ownership of scheduling and used digital interface to save time and create more effective communication-Organized clinics to engage over fifty guests per event