Cody Sims Email and Phone Number

Unified Brand Development: Collaborated with Brand team to develop and implement a unified brand and product strategy that consolidated various acquired entities into a cohesive market identity, reflecting the company's shift to a fully fiber-optic network away from copper facilities. Strategic Network Transition Planning: Led marketing efforts for the transition from copper to fiber, aligning messaging with technological upgrades and network modernization.Customer Communication & Retention: Created targeted marketing campaigns to educate existing customers on the benefits of transitioning to fiber, ensuring clear communication and minimizing churn during the migration process.Competitive Market Positioning: Analyzed competitive landscapes and positioned the company’s fiber offerings as superior to legacy copper and competitive alternatives, leveraging speed, reliability, and future-proofing as key differentiators.Cross-Functional Collaboration: Worked closely with engineering, sales, and customer service teams to ensure alignment between marketing strategies, fiber rollout schedules, and customer experiences.Post-M&A Brand Integration: Managed the integration of acquired brands into the overarching corporate identity, ensuring a smooth transition for both the brand and the customer base with a focus on fiber-centric messaging, letting go of services or product suites that were not aligned.Performance & Adoption Metrics: Tracked customer adoption rates, satisfaction levels, and overall performance of the fiber marketing campaigns, reporting results and insights to senior leadership.

Local Market Positioning: Developed and executed marketing strategies that emphasize the company's local presence, highlighting the personalized support provided by teams who live and work in the communities they serve.Copper-to-Fiber Transition Marketing: Designed campaigns that educated customers on the benefits of transitioning from legacy copper to fiber, while emphasizing seamless integration with the company’s network-agnostic hosted cloud voice services.Cloud Voice Service Promotion: Promoted hosted cloud voice solutions as flexible, scalable, and suitable for businesses of all sizes, positioning them as superior to traditional Key and PBX systems.Community Engagement & Outreach: Leveraged Norlight's regional focus by organizing and participating in local events, sponsorships, and partnerships that built strong community ties and fostered trust in the brand.Customer Retention & Acquisition: Created marketing campaigns to retain existing customers while simultaneously targeting new customers interested in fiber connectivity and cloud-based voice solutions.Local Case Studies & Testimonials: Developed localized case studies, testimonials, and success stories from businesses within the community to highlight Norlight's data center expertise and reliable services as the guardians of data.Collaboration with Sales & Operations: Worked closely with sales, technical, and operations teams to ensure that marketing efforts aligned with the introduction of fiber connectivity and the broader rollout of cloud infrastructure services, Fortinet gateways, and remote data center infrastructure.Successfully assisted in positioning Norlight at a $1B annual rev company for purchase by Windstream communications.

Market Analysis & Research: Conducted market research to identify new opportunities, trends, and customer needs to drive brand growth in emerging markets including new geographies/network expansion, verticals, and new market segments. Brand Strategy Development: Collaborated with cross-functional teams to develop and execute brand positioning and marketing strategies aligned with the acquisition of Norlight including the recommendation to adopt the acquired brand vs. retaining the current brand (Cinergy).Channel Development: Identified and established distribution channels and partnerships to expand market reach and enhance brand visibility including online, telesales, field sales, and indirect channels. Sales & Marketing Alignment: Worked closely with sales leadership to develop go-to-market plans, promotional campaigns, and customer acquisition strategies.Budget Management: Oversaw budget allocation for marketing and promotional activities, ensuring cost-effective strategies to maximize ROI.Performance Tracking & Reporting: Monitored market performance metrics, tracked brand growth, and provided regular reports to senior leadership on market development initiatives.

Strategic market research, product development/deployment, and market positioning. Have responsibility of all marketing development of product line and revenue growth forecasting/tracking. Also responsible for development of assistant product managers.

Focus on the development, execution and management of advanced service products. Provide functional design, research, forecast, pricing, margin, revenue analysis, and market positioning of product lines. Manage design of sales collateral and product branding material. Access Long Distance was acquired by McLeodUSA in April of 1999.

Ensured profitability by developing cost models, standardized products, researching tariff changes, and drafting legal documents. Provided special pricing approvals within acceptable margins.

Facilitated communications between hearing-impaired individuals and the public. Assisted in training of new operators on systems use, state regulations, and hearing-impaired culture.

Responsibilities included sale, installation, and service of a variety of business telecom equipment including Key, PBX, and voice mail systems.