Cody S. Sizemore work email
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Cody S. Sizemore personal email
➣ Results-driven strategist and founder with 12 years proven track record of elevating brand visibility, engagement, and revenue across diverse industries. ➣ Spearheaded operations, revenue, marketing, and digital strategies for industry leaders, startups, businesses, nonprofits, companies, & organizations, increasing revenue 144% YoY and scaling ARR to $250M➣ Founded and managed Industry Illusions, a freelance and contract consulting agency, providing services to the startup, film, tv, gaming, music, e-sports, SaaS, retail, food / beverage, tech, fashion, and entertainment industries➣ Built, scaled, and managed a team of up to 30+ direct reports, fostering cross-functional collaboration, coaching, mentoring, development, and individual evaluation➣ I've crafted and executed comprehensive strategies that resulted in a 56% increase in online brand visibility, a 40% growth in lead generation, and a 67% improvement in campaign ROI. ➣ My expertise extends to influencer marketing, where I spearheaded strategies leading to an 87% increase in overall engagement and a nearly 250% growth in follower base YoY.➣ With a focus on the creator economy, I've developed and executed influencer marketing strategies that increased brand awareness over 90% YTD and scaled client accounts to 1M, 5M, and 10M+ followers YoY.➣ 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐤𝐢𝐥𝐥𝐬: YouTube · Instagram · TikTok · Facebook · Jira · Confluence · Asana · Trello · Monday · Smartsheet · Clickup · Tableau · Agile Methodologies · Microsoft Power BI · Figma · Google Analytics · Google AdWords · Adobe Analytics · G Suite · Salesforce · HubSpot · Zapier · Hootsuite · Buffer · Zendesk · Marketo · Mail Chimp · Word Press · Canva · Social Pilot · Airtable
Industry Illusions
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Chief Executive OfficerIndustry IllusionsLewisburg, Wv, Us
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FounderIndustry Illusions Nov 2013 - PresentIndustry Illusions was a consulting agency based in WV. Providing marketing, revenue, operations, digital, and brand strategy, social media marketing, influencer marketing, creator economy consulting, data analytics, and project management. • Oversaw financial strategies and plans to support the company's growth and financial objectives, includes budgeting, forecasting, financial modeling, and ensuring financial sustainability increasing ROI 40% YoY• Identified and pursued funding opportunities, including venture capital, private equity, fundraising, and debt financing, to support the client company's growth and investment needs• Oversaw all legal matters, ensuring compliance with regulations, contracts, and agreements while managing legal risks and guide on legal matters affecting the company and clients• Oversaw HR, including people ops, DEI, talent acquisition, performance management, compensation, and IT• Collaborated with executive teams to formulate the client and company's strategic vision, goals, and initiatives while providing input and recommendations on business strategy• Prepared and presented financial reports and analyses to the executive teams and board of directors while communicating financial performance and forecasts effectively• Managed budgets of up to nearly $75M while overseeing resource allocation from annual planning to ongoing variable spend seeing an increase in revenue of 183% YoY• Conducted competitive analysis & market research across various industries to stay ahead of new technologies, market trends, and needs of consumers to reach market segments and expanded market share 24% YoY • Crafted comprehensive marketing strategies for client marketing while consistently meeting or exceeding performance targets within budget constraints and increasing revenue 144% YoY
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Project ManagerMain Street Building Group Jan 2019 - May 2021UsMain Street Building Group is a luxury residential construction company serving the The Greenbrier Sporting Club members and the Greenbrier Valley. Services include: New Builds, Remodels, Renovations, and Repairs. • Constructed project roadmaps, cost analysis, and formulated budgets decreasing project cost 9% YoY• Managed AP, AR, and payroll, decreasing payroll nearly 10% YoY by developing new policies regarding time tracking • Optimized project scope throughout campaign lifecycle by setting quality and performance standards decreasing average overhead expenses 11% YoY and mitigating risk across 15+ simultaneous projects• Tracked and benchmarked project metrics and complex data structures to identify key learnings and build easy-to-understand executive and stakeholder reports -
Digital Marketing ManagerTrillium Sep 2016 - Sep 2018Trillium Performing Arts has been encouraging artistic expression through original and creative opportunities in dance, theatre, music and film in theGreenbrier Valley of West Virginia since 1982.• Oversaw and managed all social media accounts increasing reach over 500%, engagement nearly 300%, impressions 190%, and 1500+ new followers MoM• Successfully increased website traffic to over 5000+ new and unique visitors MoM through the development and execution of a new digital marketing and content strategy• Improved SEO ranking 78% by optimizing of website content through Google Analytics and Marketo • Effectively launched and achieved new PPC advertising campaign, resulting in a 91% increase in click-through rates and a nearly 63% increase in conversion rates
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Operations ManagerMarquee Cinemas Mar 2013 - Sep 2014Beckley, West Virginia, UsMarquee Cinemas is a regional movie theater chain with 15 locations across 9 states on the East Coast. Each theater operates in a local market serving our customers industry standard experiences and amenities with excellent service. • Analyzed theater data to develop strategies that increased retention 52%, concession sales 47%, and ticket sales 58% YoY • Created performance goals and benchmarks that increased guest satisfaction by 67% and decreased expenses by 16% YoY• Participated in recruiting, hiring, and developing associates which reduced turn over by 57% YoY• Partnered with client teams and product management to define positioning, consumer target, and product features to drive brand growth, content development, and go-to-market strategies
Cody S. Sizemore Skills
Cody S. Sizemore Education Details
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West Virginia UniversityMaster Of Business Administration - Mba -
Concord UniversityBusiness Administration
Frequently Asked Questions about Cody S. Sizemore
What company does Cody S. Sizemore work for?
Cody S. Sizemore works for Industry Illusions
What is Cody S. Sizemore's role at the current company?
Cody S. Sizemore's current role is Chief Executive Officer.
What is Cody S. Sizemore's email address?
Cody S. Sizemore's email address is cs****@****ord.edu
What schools did Cody S. Sizemore attend?
Cody S. Sizemore attended West Virginia University, Concord University.
What skills is Cody S. Sizemore known for?
Cody S. Sizemore has skills like Microsoft Office, Photoshop, Leadership, Management, Event Planning, Event Management, Digital Video, Digital Photography, Team Leadership, Team Building, Data Analysis, Customer Service.
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