Cody Stein Email & Phone Number

Elmhurst, Il, Us

Services:• Establish social media channels & grow followers, likes, subscribers, etc.• Create custom content and work to create specific brand voice • Design & coordinate strategic marketing plans for cross & multi-platform use• Develop retention & loyalty programs with incentives and referral systems• Assist with consumer product development, packaging & sourcing• Perform industry audits and competitor analyses to locate niche marketsPrevious & Current Clients: - Healthcare Simulation and CEU courses- Home & apartment remodeling and landlord services- Executive search for Financial Services and Tech- Music-festival accessories, attire & branded products- iOS and Android app flow/logic and UX- rare US coinage, 1800’s gold, graded coins- personalized brand development for job seekers- live-music & event production- auto-detailing & car washingCore Competencies: Brand Development | Project Management | Multi-Channel Marketing | Team Management & Relationship Building | Social Media Marketing | Content Creation | Video & Photo | Market Research | Competitor Analysis | Customer Loyalty & Retention | Sales Scripting & Training | Product Development |

- Supervised and trained team of 10-12 Axe Coaches on-site through daily scheduling, conflict resolution, customer service and experience, etc.- Responsible for all media appearances and Chicago-location social media marketing- Represented Throw Nation on camera for long-form ABC7 News piece drawing positive reaction from community & increased foot traffic- Designed original merchandise (shirts, bandanas, hats, axes and stickers) to be sold on site as well as online Core Competencies: Community Outreach | Market Research | Competitor Research & Analysis | Brand Development | Business Development | Multi-Channel Marketing Strategies | Content Creation | Consumer Experience | Community Engagement | Customer Loyalty & Retention |

Bolingbrook, Il, Us

- Built out product pages for new merchandise through written content, image editing and feature descriptions while focusing on keywords for SEO as well as telling the story of each product to make our store as easy to navigate as possible for all customers. - Managed and maintained the reviews community for 11 different niche stores (Lawn & Garden, Wood, Handheld, Engines, Outboard Motors and Snowblowers) including troubleshooting and problem-solving for our customers.- Assisted the Category Marketing Manager with various business development tasks including warranty registration, research on potential product offerings, updates of old products, promotions, new categories, etc. - Answered sales calls and closed sales via telephone during extreme, natural disasters to increase top-line revenue whenever possible.- Created video content using a piloted drone with camera - aerial videography of the PED warehouse in action as well as a tour of the facility. Core Competencies: Content Creation | Market Research | Competitor Research & Analysis | Brand Development | Project Management | Business Development | Multi-Channel Marketing Strategies | Aerial Videography | Corporate Video Production | Consumer Products | Community Engagement | Customer Loyalty & Retention | Consumer Products |

Niles, Il, Us

Promoted to run MA when the project was only 3 months old. In this 'start-up' role, I marketed coin products with an outbound sales team, selling high-end coin products ranging from $250 to $20k. I researched & developed products & packaging, determined price points & positioning, provided product knowledge & sales training, solved back-end issues and, most importantly, developed the business constantly.Growing a business as the only marketer forced me to wear multiple hats which is now ingrained in my work mindset.— US Market Achievements:-Grew avg. monthly sales: $86k/mo in Oct. to $164k/mo in June (90.7% growth)-Increased avg. monthly orders: 283/mo in Oct to 377/mo in June (33.2% increase)-Increased avg. order value: $306 in Oct to $435 in June (42.2% increase)Canada MA was started near the end of December 2015. I assumed responsibility for all CMA marketing in February 2016. — Canada Market Achievements:-Grew avg. monthly top-line sales: $6k/mo in Feb to $68k/mo in June (1,133% growth)-Increased avg. monthly orders: 15/mo in Feb to 120/mo in April (800% increase)-Increased avg. order value: $416 in Feb to $572 in June (37.5% increase)— Combined Markets:-Developed new product form resulting in immediate 4% growth in top-line sales and remained a top 10 LTD product since inception (this product form was also adopted by the direct-mail business units due to its mass-market potential)-Travelled 5-8x per year to London, Ontario to build relationships with account managers & improve communication between marketing team and sales team-Assisted with account manager training including systems and software, product knowledge, and sales strategies/techniquesCore Competencies: Project Management | Marketing Strategy | International Marketing | Consumer Products | Coins & Numismatics | Telemarketing | Business Development | Product Development | Marketing Communications

Niles, Il, Us

- Oversaw marketing efforts on more than 120 product lines, including over 1500 individual SKUS, resulting in more than $10 million in annual sales (~25% of Division budget)- Created and executed multi-channel marketing plans for collectible coin products and jewelry utilizing house file mailing lists through direct-mail campaigns- Acquired new clients through space advertisements, cold list mailings and package inserts - Worked with multiple teams across the building to coordinate sourcing, print production, advertising and product development- Monitored weekly sales & back order reports to manage product inventory- Developed and presented new product concepts to capitalize on upcoming anniversaries, current events and market trends- Collaborated on and edited in-house advertising to convey specific marketing messages and call-outs, as well as utilized A/B testing to determine most profitable channels, packaging and product types- Researched new marketing platforms to expand product lines in to new channels, product forms and product concepts- Spearheaded proposal creation to present to upper management that pushed for specific Bradford Exchange Mint Social Media Accounts that would allow better targeted marketing offers, increased market research and insight to our specific coin collecting clients as well as creating a community for our clients to discuss their interests in coin and stamp collecting. - Laid the groundwork and designed strategy for all niche social media content, promotions and salesCore Competencies: Direct Marketing Strategy | Direct Marketing Campaigns | Market Analysis | Product Development | Marketing Reporting | Marketing Communications

- Created and executed new sales & marketing strategy targeting country clubs, taxi companies and large corporate accounts; secured four major accounts in first 30 days of implementing strategy- Established Google AdWords campaigns and Craigslist strategy, both leading to multiple weekly bookings- Began work on re-designing website, as well as started Facebook, Twitter and Instagram accounts to further expand upon and craft the Chicagoland Detail brand- Developed marketing programs and materials including: - referral coupon program - detailing services brochure - animated explainer video - Other event & corporate account processes- results showed improvements and increased program sales development, account satisfaction assurance and client retentionCore Competencies: Sales Strategy | Marketing Strategy | Brand Development | Brand Management | Marketing Communications | Social Media Marketing | B2B Sales | Account Management

Chicago, Il, Us

- Wrote static content for nearly 500 merchants including keyword research and competitor analysis- Increased average Google page rank from 10.7 to 6.8 for 'coupons'​ section through strategic SEO copywriting- Captured three #1 Google page ranks for three individual merchant's coupons- Developed new media opportunity by concepting, producing and publishing "Brad's Deals Breaking News" YouTube seriesCore Competencies: SEO Strategy | Content Marketing | Digital Video | Keyword Analysis | SEO Copywriting

Chicago, Il, Us

- Wrote original content for DePaul Newsline website- Researched & compiled media contact lists using Cision software- Catalogued & tagged footage for master B-roll project- Assisted with video interviewsCore Competencies: Press Releases | Copywriting | Digital Video | Interviews | Media Relations | Journalism | Research | Editing | Marketing Communications

- Increased Facebook following from 5,000 likes to 12,000 likes in under 3 months (240% increase) through timely and relevant content marketing and social media promotions- Cultivated relationships with up and coming electronic artists, management and local music promoters- Significantly expanded blog’s reputation, viewership participation and marketing opportunitiesCore Competencies: Digital Marketing | Social Media Marketing | Content Marketing | Blogging | Interviews | Brand Management | Brand Development

- Attracted over 100 unique visitors per day through high-quality and consistent content marketing and promotions- Started blog from ground up including logo design and back-end development- Developed network of industry contacts including artists, management, publicists and other blogger teamsCore Competencies: Entrepreneurship | Media Relations | Content Marketing | Social Media Marketing | Digital Video | Blogging | Brand Development | Brand Management | Marketing Communications

Master Of Education - Med, Secondary Education And Teaching

Bachelor Of Arts (B.A.), Communications Major (Marketing, Pr & Advertising), Digital Cinema Minor

Film Studies, Photography & General Studies

Education record