You have the time, you’re just making the wrong decisions.I am not saying you should spend four hours a day on strategy. But if you did, what would you do?Are you confident you would create and implement a high-value benefit for your organization?Is four hours a day enough time?Marketers feel like they don't have time because it takes so long to make decisions.I've worked with hundreds of marketers, and it's always the same.No time to think about the big pictureNo time to implement ideasNot knowing what to do day-to-daySince there is no internal guidance on how to hit goals, marketers look externally to consultants and gurus. We spend all our time implementing these solutions without a real game plan. The problem is marketers have enough time to research or implement, not both. I learned the hard way.When I started TMV, my first service was a vanity tool. It would post on businesses' social.The feedback was, "We aren't getting results." So I provided paid ads and set up CRMs/Marketing Automations that got results. But then the conversation shifted to, "We're getting results, but how do we know they came from you?" So I created multi-channel attribution systems and connected them with their marketing funnels. Customers that went on that journey loved it, but new leads objected, "We don't want all of that. We only want the results."I thought about offering results with each new lead, but I decided to research.I dissected seven years of interactions and read thousands of posts on Reddit. Without this research, I would have kept reacting to the surface-level responses of my customers.Leaders want someone that understands and quickly creates strategies that work. But leaders don't understand marketers don't have the support they need.You need infrastructure for a strategy to matter.Here's whyIt collects and organizes data.Cleaner data means better decisions, faster and more often.Organized data leads to clear lines of attribution and credit.Infrastructure for most is a CRM designed to convert leads and retain customers, a CDP (customer data platform) that makes your data actionable, and dashboards that show KPI. These three pieces open up a whole new world for marketers. Think about it, what else can you turn to for help with any of the following?BudgetingForecastingAttributionMeasurementGetting ResultsI'll leave you with this simple question. Is your organization positioned for success?We build and customize infrastructure that makes marketers extremely competent.