Kevin Coe Email & Phone Number

Chicago, Il, Us

Milwaukee, Wisconsin, Us

Managed the corporate digital team in support of the business P&Ls, driving three key areas: web and ecommerce development, data management (product and master data), and marketing operations. Oversaw 60+ associates, including business analysts, technical architects, software engineers, quality assurance, marketing operations admins, content creators, data stewards, data scientists, data developers, and product owners (digital applications and data products).Web and eCommerceo Selected and integrated technology stacks from two $1b+ acquisitions.o Restructured and upskilled the team for scaled agile practices to deliver a 50% velocity improvement.o Established capex for internal software development labor, capitalizing 65% of core team labor.o Upgraded Sitecore ecommerce and web CMS platforms and migrated to cloud and serverless technologies.o Evolved software quality by adding DevSecOps practices, increased test automation, blue/green deployments.o Increased consistency of user experience by introducing a Design System and digital product management.o Introduced KPI framework - eCommerce Quick Ratio to drive stickiness, and a North Star Metric on value creation.o Drove SEO improvement by eliminating technical debt to drive 2x improvements in Core Web Vital metrics.o Feature implementations: global privacy and ADA compliance, SSO, ERP real time pricing, credit card transactions, instant registration, user training portal, ML driven site search (Coveo), single-page application product list pages.Data Managemento Transformed existing product information management team into wider scoped agile master data management.o Negotiated a 3 year, $1m contract for best-in-class enterprise master data management software tools (Informatica).o Launched the first enterprise Item Master to enhance operations, supplier score cards, and sourcing spend analytics.o Strategically combined the roadmaps of the BI and data management teams and aligned around Data Products.

Burr Ridge, Il, Us

I was the founding member of the digital development services at The Mx Group, formerly MarketSense and Tritech Marketing. Through every evolution of our agency I’ve envisioned and built the digital services and teams.Oversee 40+ business analysts, UX designers, software engineers, quality assurance, and IT - delivering digital transformation, including web and mobile applications, CMS-driven global websites, and e-commerce. Scaled internal IT infrastructure through multiple 25%+ growth years. P&L responsibility within service lines, custom web and mobile app development, global web sites, e-commerce, video, search engine optimization, and conversion rate optimization. Implemented cyber security using NIST CSF.Build custom development teams with core technology capabilities in .NET, SQL server, Angular, JavaScript, React, Node.js, and Java. Set direction for marketing, sales, pricing, and operations for digital experience services. Sell, and close critical project opportunities with new and existing clients. Lead strategic direction, and product design for large projects.Drove compounded annual growth rate of 19.3% over the last 3 years (24% for the 3 years before 2020).Added $5M in new business by creating new practice area in Sitecore websites.Saved 10% of labor hours by championing DevOps automation across multiple technologies.Enhanced voice of customer research, ethnographic research, design thinking, and user experience services, generating $2 million in revenue.Increased developer mentoring via productivity dashboarding.Drove new revenue by refactoring projects into cloud architecture, cut hosting costs by 20%, eliminated deployment downtime.Doubled development staff via bench-sharing model.Doubled service revenue from key client by pivoting to a SaaS KPI model.Increased reliability and disaster recovery speed via infrastructure as code.

Burr Ridge, Il, Us

General management of digital services (including web and mobile application development, content websites and video), senior management team member, head of IT, chief solution architect.

Burr Ridge, Il, Us

Created the digital services division, which began with static websites. Expanded team and capabilities to include ecommerce, CMS, and custom web app development. Grew to 30% of company revenue.Initiatives:Expanded from static website creation to complex integrated web software developmentChampioned improvements in recruiting processes and resources to help scale the team by 10x and increase our capabilities.Developed scaled staffing model, processes, and tools for revenue growthEvolved IT infrastructure to support 4x growthProduct Manager / Owner of internal marketing automation and customer relationship management product

Burr Ridge, Il, Us

Defined operational processes throughout the company, including agency creative and production functions.Initiatives:Expanded project management function to handle two remote offices and larger teams.Logistics and planning to construct a new building and move companyLed reestablishment of San Francisco officeBuilt a formal estimation and pricing process for all traditional marketing servicesDefined a scalable organizational structure with hiring triggers at key revenue levelsLead the creation of a custom software product for lead management services division

Burr Ridge, Il, Us

Newly created role to bring focus and energy to the project management, resource allocation and print buying functions of the agency. Made major improvements to the custom project management system resulting in better staffing plans, and improved vendor management.