Gabriel Coelho Email & Phone Number

State Of São Paulo, Brazil

Remote

As a Global Principal Designer at Dell Technologies, I am part of a team that leads the design vision and strategy for the company's portfolio of products and solutions, driving innovation and excellence across global markets. By championing user-centered design principles and leveraging design thinking methodologies, I delivered compelling design solutions that exceeded customer expectations and drove business success. My strategic mindset, strong communication skills, and passion for technology enabled me to translate business goals into impactful design experiences, contributing to Dell's position as a global leader in the technology industry.

São Paulo Area, Brazil

Designlab is an online educational platform that teaches design to all levels of designers, from newcomers to experienced ones.I mentor all levels of designers in the following courses:*Design 101*UI Design*Interaction Design*UX Research & Strategy*UX Design Bootcamp

In my role as a Product Designer Specialist at Dasa, I was instrumental in shaping the design direction and user experience of the company's diverse range of digital products. With a focus on innovation and customer-centric design, I collaborated closely with cross-functional teams to translate business requirements into intuitive and visually engaging solutions. Leveraging my expertise in user interface design and interaction design, I crafted compelling user experiences that aligned with Dasa's brand identity and market objectives. Through user research, prototyping, and usability testing, I ensured that our products met the needs and expectations of our target audience.My contributions as a Product Designer Specialist played a pivotal role in enhancing the usability, functionality, and overall quality of Dasa's product offerings, driving customer satisfaction and business growth.

São Paulo Area, Brazil

Geru is a fin-tech company that provides personal loans 100% online.*Worked with PMs, POs, and Executives to gather requirements for new products and features.*Converted requirements into initial design directions.*Produced mid-high fidelity prototypes and mockups for the engineering team.*Champion of the users by being their advocate while product decisions are made.*Quick iteration, to deliver results in an agile development environment.*Collaborate with business and technology teams to design and deliver great user experiences.*Defend design decisions to stakeholders and peers.*Coordinated and execute user research efforts (interviews, usability test, surveys, etc.)*Promoted user-centered approach in design.*Started the design system.*Implemented a hiring process for designers.

São Paulo Area, Brazil

WeFit is a consulting firm that provides design services to some of the biggest companies in Brazil, for example, Azul Airlines, Ticket (Edenred), and others.As a consultant, I had the opportunity to lead some projects for Azul Airlines, Repom (Ticket), Luft, Wow Payments (former SCF Brazil):*Perform different types of research for new products and features.*Execute strategy and creation of new products and features.*Enhance UX & UI of digital products.*Work closely with executives.*Assist POs and PMs to generate the road map of the products.*Responsible for communicating the status of the projects to clients.*Facilitate workshops and exercises with clients (Design Sprint, design thinking, etc).

Mountain View, California

Captora is a platform that helps you target, launch and optimize high-performing campaign portfolios at scale across search, advertising, and social channels.My role was responsible for:*Facilitating a Brand and Product Experience Workshops with the stakeholders.*Designing and maintaining an internal design style guide.*Implementing new design patterns.*Working closely with PMs, developers, and marketing team to enhance the product.*Assisting in building the design system.*Designing and developing the company's corporate website.

San Francisco Bay Area

Vive Church is a religious non-profit organization with the goal of changing the aspect of the church around the globe with over 10 campuses.As a lead designer I was able to:*Collaborate with the design of the mobile app.*Assist on the new brand identity for the company.*Propose a new design and develop the website.*Art direct and execute an advertising campaign.*Create marketing assets and logos for sub-brands and products.

San Francisco Bay Area

BTCjam is a peer-to-peer online marketplace where people from around the world connect to borrow and lend money using Bitcoin.Some of my responsibilities were but not limited to:*Help to build a concept of a mobile app for the product.*Work jointly with the lead product designer on a new UX/UI of the product.*Generate illustrations to go along with the new identity of the product.*Develop & produce compelling designs for all marketing channels.

Master Of Business Administration - Mba, Data Science And Analytics

Post-Graduation, Design Strategy & Innovation

Designing Brand Experience, Branding And Design

Bachelor Of Fine Arts (B.F.A.), Advertising (Art Direction)

Associate Of Arts (Aa), Commercial And Advertising Art