Ricardo Coelho, Emba Email & Phone Number

Destin, Florida, United States

Sales, Marketing and Repair Center Management responsibilities for the Latin America and Caribbean region. Report to the Americas GMManage and coach the LATAM team to be successful and proactive in their endeavors and generate and implement the business strategic plan to exceed company’s objectives.

Camas, Washington, United States

Business development management responsibilities for the Latin America and Caribbean region. Report to the Americas General Manager.Generate and implement LATAM sales department, authorized service centers, marketing and sales business strategic plan to meet and exceed company’s objectives.

Camas, Wa

Sales and Marketing responsibility for the Latin America and Caribbean region. Report to the Americas GM.Expanded Independent Sales Managers foot print and channels of distributions to generate 33% growth in FY19 (13% above goal).

Camas, Wa

Sales and Marketing responsibility for the USA NW and Mexico regions. Reported to the Sales Director. • Expanded distributor network and channels to generate double digit growth in FY16 (22%) and FY17 (13%). • Targeted and grew the Public sector, Enterprise, and Material handling market segment. • Expanded the Mexico OEM channels to increase penetration and market share (Zebra and Honeywell). • Created and conducted Multilanguage complex technical product training… Show more Sales and Marketing responsibility for the USA NW and Mexico regions. Reported to the Sales Director. • Expanded distributor network and channels to generate double digit growth in FY16 (22%) and FY17 (13%). • Targeted and grew the Public sector, Enterprise, and Material handling market segment. • Expanded the Mexico OEM channels to increase penetration and market share (Zebra and Honeywell). • Created and conducted Multilanguage complex technical product training for various audience groups. Show less

Clackamas, Oregon Area

Sales and marketing responsibility for the Latin America and Asia Pacific regions. Reported to the VP Sales. • Expanded distributor network and channels to generate double digit growth in FY13 (15%) and FY14 (12%). • Work closely with the Engineering and Product Management group to increase military and government sales. • Developed and implemented a strategy to improve distributor profitability and reduction of risk. • Develop and manage sales team growth plans of… Show more Sales and marketing responsibility for the Latin America and Asia Pacific regions. Reported to the VP Sales. • Expanded distributor network and channels to generate double digit growth in FY13 (15%) and FY14 (12%). • Work closely with the Engineering and Product Management group to increase military and government sales. • Developed and implemented a strategy to improve distributor profitability and reduction of risk. • Develop and manage sales team growth plans of sales and budgets. Show less

Greenville, Sc

Operations, training, sales and marketing responsibility for Latin America. Reported to the President/GM.• Established a 2 tier (distributor & dealer) channel network to grow sales 103% FY11, 87% FY12 & 72% FY13. • Developed new products, catalogs, and guides with engineering to penetrate the region most effectively.• Developed and implemented the strategy to target the world artisanal mining sector. • Grew market share from 5% to 24% in a period of 3 years.• Access… Show more Operations, training, sales and marketing responsibility for Latin America. Reported to the President/GM.• Established a 2 tier (distributor & dealer) channel network to grow sales 103% FY11, 87% FY12 & 72% FY13. • Developed new products, catalogs, and guides with engineering to penetrate the region most effectively.• Developed and implemented the strategy to target the world artisanal mining sector. • Grew market share from 5% to 24% in a period of 3 years.• Access market needs and opened 3 service/repair centers in the region (Mexico, Brazil, and Suriname).• Created and conducted complex technical product training for various audience groups Show less

National Accounts (Class 5 - 8) 2008 - 2009National responsibility for the Medium Duty, Food and Beverage segment (PepsiCo, Loomis, Kroger, etc). Reported to VP of National Sales & Government.•Met global sales revenue requirements of $37M and on pace to outperform the 2009 goal by 11%.•Realized customer cost reduction by generating case age rejection ROI analysis which reduced maintenance costs by 15%. •Worked closely with customer and credit departments, lowered credit… Show more National Accounts (Class 5 - 8) 2008 - 2009National responsibility for the Medium Duty, Food and Beverage segment (PepsiCo, Loomis, Kroger, etc). Reported to VP of National Sales & Government.•Met global sales revenue requirements of $37M and on pace to outperform the 2009 goal by 11%.•Realized customer cost reduction by generating case age rejection ROI analysis which reduced maintenance costs by 15%. •Worked closely with customer and credit departments, lowered credit terms when appropriate which reduced account receivables by 5 days. •Conducted segment behavioral analysis resulting in 6% increase of segment profitability.Pipeline Marketing Development Project 2007 - 2008Problem solving project management role to identify, research, test, create analysis tools, and launch supporting marketing campaign to transition customer’s fleets to the X One fuel efficient wide single tire. Reported to VP of Marketing.•Presented the “Go Wide Save Green” (GWSG) plan to the VPs, was granted $750K, and met deadline and budget.•Enhanced and launched the new GWSG “Total Cost of Ownership Model”. •Created the sales folder presentation, marketing promotional materials, and web portal.•Restructured and organized the sales and marketing Road Show to roll out the GWSG marketing and sales campaign which surpassed the goal of 30 customers per event with 70% closure rate and exceeded sales goals by 20%. Show less

Lexington, Kentucky Area

Global responsibility focused on the Indian Sub Continent, Asia, Latin America, and the Caribbean.•Established a distributor network to grow sales 63% and profit margin by 7% across entire international market.•Increased revenue 36% above plan thru June 2006 and 58% above prior year.•Hired independent sales manager for Canada which increased sales by 30%.•Lead team of 6 Sales Managers to excel and surpass their goals and objectives. •Launched secure distributor website… Show more Global responsibility focused on the Indian Sub Continent, Asia, Latin America, and the Caribbean.•Established a distributor network to grow sales 63% and profit margin by 7% across entire international market.•Increased revenue 36% above plan thru June 2006 and 58% above prior year.•Hired independent sales manager for Canada which increased sales by 30%.•Lead team of 6 Sales Managers to excel and surpass their goals and objectives. •Launched secure distributor website portal to grow business, minimize data entry errors, and reduce lead time. Show less

Toledo, Ohio Area

National responsibility for the driveshaft product line of the Heavy Vehicle Technology & System Service Division. •Developed sales and marketing plans focused on total service offering which grew sales 19% in 2003 and 17.9% in 2004. Awarded 2004 Top Salesperson of the Year. •Managed product pricing and worked with manufacturing facilities to improve cost structure of product lines which increased profit margin by 3 points.•Led and implemented ship direct program to OEM… Show more National responsibility for the driveshaft product line of the Heavy Vehicle Technology & System Service Division. •Developed sales and marketing plans focused on total service offering which grew sales 19% in 2003 and 17.9% in 2004. Awarded 2004 Top Salesperson of the Year. •Managed product pricing and worked with manufacturing facilities to improve cost structure of product lines which increased profit margin by 3 points.•Led and implemented ship direct program to OEM customers’ dealers which reduced annual expenses by 250K and increased sales by 12% on targeted lines. Show less

Miami/Fort Lauderdale Area

Regional responsibility for the Latin American, Caribbean, and Indian subcontinent •Developed and executed business strategies that resulted in double-digit sales and profit improvement•Established network of Independent Sales Representative, outside sales force, and distributors•Developed and managed individual growth plans of sales organization. .

Toledo, Ohio Area

Marketing and sales responsibility for the Latin America and the Caribbean regions•Managed sales department, marketing and sales business plan to meet and exceed company’s objectives.•Executed vehicle filter brand launch with multi-lingual advertising campaign which resulted in sales that exceeded projections by 20%. •Created content and launched new interactive distributor website to minimize order entry error, view current A/R and inventory level availability.

Toledo, Ohio Area

Fluid power components and extruded plastic products manufacturer; Coordinated inside sales activities for Sales & Marketing department with focus on the Latin America Region.

Executive Mba, International Business / Marketing, 3.79

The Executive MBA (EMBA) program at Florida International University is an elite program for seasoned professionals who have already.

Business Administration, Marketing, 3.18

Activities and Societies: HONORS Fulbright-Hays Grant, “Mexican Perspectives of NAFTA.” Mexico City and Taxco, Mexico. Summer of 1997..