Coen Baars
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Coen Baars Email & Phone Number

👨‍💻 CTO & Co-founder at Giftomatic | Tech entrepreneur with 20 years of experience in Software engineering, Search Relevance, and AI at Giftomatic
Location: Rotterdam, South Holland, Netherlands 7 work roles 1 school
1 work email found @giftomatic.nl LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Role
👨‍💻 CTO & Co-founder at Giftomatic | Tech entrepreneur with 20 years of experience in Software engineering, Search Relevance, and AI
Location
Rotterdam, South Holland, Netherlands

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Coen Baars is listed as 👨‍💻 CTO & Co-founder at Giftomatic | Tech entrepreneur with 20 years of experience in Software engineering, Search Relevance, and AI at Giftomatic, based in Rotterdam, South Holland, Netherlands. AeroLeads shows a work email signal at giftomatic.nl and a matched LinkedIn profile for Coen Baars.

Coen Baars previously worked as Chief Technology Officer (CTO) | Co-founder at Giftomatic and Head Of Product Development | Co-owner at Symbaloo.Com. Coen Baars holds Bachelor Of Applied Science - Basc, Computer Software Engineering from Rotterdam University Of Applied Sciences.

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Email format at Giftomatic

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{first}@giftomatic.nl
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Profile bio

About Coen Baars

Creative and hands-on tech leader with an entrepreneurial mindset, offering over 20 years of experience in globally operating start-ups. Comfortable in both technical and leadership positions, working side by side with my team.I am currently the Chief Technology Officer of Giftomatic, a leading retail technology platform that works with Gift Card companies worldwide. Our platform provides a search-powered solution with a product range of 50 million items from thousands of retail partners. These partners promote their products through the Giftomatic network, improving the process for customers to find and purchase items using their gift cards.With my Getting-Things-Done mentality, I thrive in challenging, dynamic start-up environments. I love working on aspiring and innovative projects, turning ideas into a clear technology vision, and laying its technological foundations. Above all, I aim to create outstanding, user-friendly products that leave a lasting impact and help our business grow.Skills: Faced with the many challenges of building a start-up and fueled by my endless curiosity, I have gathered extensive expertise in many different areas. This includes software engineering (React, TypeScript, Java, Python, Golang, MySQL, Elasticsearch, AWS, DevOps, etc.), but also product development, and UX design. Over the past three years, my focus has turned to areas like Search Relevance, GenAI, LLMs, semantic (vector) search, and other AI/ML fields. As an avid engineer, I eagerly grab onto emerging technologies to stay ahead of the game.P.S. Besides crafting software, I love connecting with people, joining tech meet-ups, soaking up new knowledge, and chatting about ideas or projects. Feel free to reach out – I'd be happy to connect!

Listed skills include Web Development, Javascript, Css, User Interface Design, and 41 others.

Current workplace

Coen Baars's current company

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Giftomatic
Giftomatic
👨‍💻 CTO & Co-founder at Giftomatic | Tech entrepreneur with 20 years of experience in Software engineering, Search Relevance, and AI
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7 roles

Coen Baars work experience

A career timeline built from the work history available for this profile.

Chief Technology Officer (Cto) | Co-Founder

Current

Haarlem, North Holland, Nl

Build a more intuitive and efficient search experience, leveraging the power of vector search and LLMs to improve the understanding of user intent.Key Qualifications and Responsibilities;- Set Giftomatic’s technological product vision and strategy.- Established the initial design and development of the Giftomatic Giftfinder, our next-generation search engine.- Defined and drafted the Software Requirements Specifications (SRS) and supervised product design and development of Giftomatic's mobile apps (Android/iOS).- Sourced digital product agencies to build the first version of Giftomatic's cross-platform consumer apps.- Defined and developed a successful implementation process to ensure seamless integration of the Giftomatic toolset (Giftfinder and related tools) on partner sites.- Improve Giftomatic’s technical infrastructure and processes.- Sourced external investors, accelerator programs (incl. AWS Activate), and R&D subsidies (WBSO) to finance product development.Identify and initiate the implementation of new technologies (incl. NLP/Vector search/AI) to support business growth and innovation.- Led a team of engineers and designers (6 FTE) to scale production and continue to improve and innovate our products implemented by leading gift card and incentive companies.

Aug 2019 - Present

Head Of Product Development | Co-Owner

Delft, Nl

Leading a cross-functional team of 10FTE to build a great product to help teachers deliver educational resources to students.About SymbalooSymbaloo started as a visual bookmarking tool in 2007 in the Netherlands, meant to be the homepage simplifying internet navigation. After shifting our focus towards education and our launch in the United States in 2010, Symbaloo grew in the following years from 1 million to over 10 million users (MAU) worldwide, which makes Symbaloo one of the leading navigation and supporting tools in education.

Jan 2014 - Aug 2019

Lead Frontend Developer | Full Stack Software Engineer

Delft, Nl

As part of a small engineering team at Symbaloo, I played a vital role in building the new platform from the ground up. Leveraging modern tools like JavaScript, React, CSS (Sass), and a RESTful Java backend, we created a robust-, scalable-, and user-friendly platform. Our efforts laid the foundations for the platform's future growth, which led to an impressive milestone of 10 million monthly active users in the following years. Additionally, I developed the Symbaloo app in Objective-C, which garnered over 100,000 downloads in its first year. Moreover, I actively contributed to the development of the Android app, further expanding our platform's reach. Throughout these years, I gained valuable skills and developed a passion for creating intuitive and visually appealing digital products.

Aug 2009 - Jan 2014

Web Development Consultant | Freelance Software Developer

Coen Baars Webdevelopment

Helping Dutch SMEs improve their online presence and provide web development services. These services usually consisted of- Build fully functional websites and custom web development in PHP, HTML, CSS, and JavaScript.- Provide web hosting services and administer server configuration.- Web and landing page design.- Create content and implement SEO strategies to increase website traffic and improve search engine rankings.

Aug 2009 - Jan 2014

Chief Technology Officer (Cto) | Co-Founder

Rotterdam, Nl

In 2011 we started a new community platform for the real-estate market. Based on an algorithm using previous behaviour and interests of the user, we gave advise about housing and neighbourhoods.

Jan 2011 - Sep 2012

Chief Travel Officer 🏝 | Sabbatical Leave

Trip Around The World

After four years of study and my first job, I took the opportunity to explore the world and the time to reflect on my first professional experiences in software development. During this period, I discovered in which direction I wanted to develop myself for personal and professional growth, which continues to serve as the foundation for my aspirations in life and career.

Jan 2009 - Jul 2009

Full-Stack Developer (Php, Asp.Net, Html, Css, And Javascript)

Rotterdam, Nederland, Nl

During my time at Atlantis Creative, I was part of a small team consisting of marketers, designers, developers, and content creators, with my primary focus on web development. In this role, I contributed to more than 30 fully functional web and e-commerce sites for Dutch SME clients. This experience has provided me with valuable insights for building a strong online presence, enriching my knowledge of IT services, and delivering effective digital solutions.Atlantis Creative is a Dutch agency offering digital services, including custom web development, building e-commerce websites, and app development.

Nov 2004 - Dec 2008
1 education record

Coen Baars education

  • Rotterdam University Of Applied Sciences
    Rotterdam University Of Applied Sciences
    Computer Software Engineering
FAQ

Frequently asked questions about Coen Baars

Quick answers generated from the profile data available on this page.

What company does Coen Baars work for?

Coen Baars works for Giftomatic.

What is Coen Baars's role at Giftomatic?

Coen Baars is listed as 👨‍💻 CTO & Co-founder at Giftomatic | Tech entrepreneur with 20 years of experience in Software engineering, Search Relevance, and AI at Giftomatic.

What is Coen Baars's email address?

AeroLeads has found 1 work email signal at @giftomatic.nl for Coen Baars at Giftomatic.

Where is Coen Baars based?

Coen Baars is based in Rotterdam, South Holland, Netherlands while working with Giftomatic.

What companies has Coen Baars worked for?

Coen Baars has worked for Giftomatic, Symbaloo.Com, Coen Baars Webdevelopment, Mecasi, and Trip Around The World.

How can I contact Coen Baars?

You can use AeroLeads to view verified contact signals for Coen Baars at Giftomatic, including work email, phone, and LinkedIn data when available.

What schools did Coen Baars attend?

Coen Baars holds Bachelor Of Applied Science - Basc, Computer Software Engineering from Rotterdam University Of Applied Sciences.

What skills is Coen Baars known for?

Coen Baars is listed with skills including Web Development, Javascript, Css, User Interface Design, Php, User Experience, Interaction Design, and Product Development.

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