With over twelve years of experience in diverse roles and sectors, the last 8 years in a scale-up environment at The Waste Transformers, I crafted a wide range of skills, enabling me to work independently, creatively and think outside the box. Jumping into new unknown situations gives me energy and inspires me to dive into new topics and make them my own. To many businesses want to create a better and more sustainable world, but lack the idea of how to do this. Every day I wake up to work on innovative sustainable solutions that benefit both businesses and the environment. I combine my skills in project management, public speaking, data analysis, sustainability tech, branding, customer experience, and storytelling with filmmaking to deliver impactful stories for internal and external use. Most importantly, to create greener real brands. And recently I chaired my first full-day Sustainability Conference. During the early start-up phase at The Waste Transformers, I redesigned the brand, set up marketing communications and worked with our international clients to integrate our Waste Transformer solutions. A further deep dive into project management, writing commercial proposals and producing engaging narratives that attract clients and make the food waste problems understandable to take action. Speaking at COP27 was one of these highlights. I lead the marketing and branding strategy and operations for The Waste Transformers, an international scale-up company that transforms food waste into valuable resources on-site for their clients through containerized biodigesters. We offer a technology that reduces greenhouse gas emissions, generates clean energy and natural fertilizer, and creates revenue streams for our clients. As a filmmaker and public speaker, I collaborate with other sustainable businesses and organizations through my own company, CLRBLND Concepts. Always open to learn, share, and connect with people who share a sustainability mindset, linked with the international hospitality industry.