Coen is a familiar face in the food retail and service business. He knows the market like the back of his hand, likes to operate on the interface with other industries and prefers to pioneer in collaboration with partners who dare to think and act differently. Raised in a family of hard-working entrepreneurs, he is used to thinking in possibilities and seizing opportunities. An innovative market vendor with a heart for service. He wants to create added value for everyone he works with, because you can just as well achieve your goals with quality instead of quantity. After 15 years of commercial experience in various positions, he now follows his entrepreneurial heart with his food company PLUCK and consultancy company Code K. His refreshing view of the market, product development and collaborations ensures a distinctive approach that fits today's demand and wishes. before tomorrow.