Coen Wiers Email & Phone Number

Utrecht, Utrecht, Nl

Within the Rabobank we strive to be as personal digitally as in real-life. Customer Engagement is at the heart of this strategy where we are responsible for all communication with our customers. Ranging from physical mail to Next Best Action journey orchestration and personalization on our platforms. The agile teams work on innovating the customer experience by using AI and machine learning to understand and help our customers.

Utrecht, Utrecht, Nl

Marketing Technology is changing the relationship with our customers. We target millions but need to ensure to keep dialog one to one. Customer relevance focuses on this point we build and maintain the MarTech stack for the Rabobank and innovate on our platforms by increasing the personal dialogue. I fulfill a double role where my team works on the channels and I focus next to the team management on the strategy of the area within the digital transformation office.

Utrecht, Utrecht, Nl

Leading the change agenda for marketing to become a fully customer centric department. The focus is on one-to-one and data-driven marketing. Where I enable our agile marketing teams to undergo the cultural shift supported by a strong technical ad- and martech stack setup. In this process I fulfill a strategic role with my team as advisor to the senior management of the Rabobank and change agent to the marketing teams.

Utrecht, Utrecht, Nl

The marketing experts focus on excellent execution and drive innovation in their focus areas. These areas include digital advertising, social media, SEM, CRO, webforms, content marketing and market research. As the product owner i'm responsible for the strategic guidance and support the experts on achieving the highest possible result in their field. Next to the PO role I focus on the constantly changing marketing technology world. Within my focus area of relevance and automation I initiate innovation projects and drive the acceptance of data driven marketing within the company. For this role I work closely together with the marketing MT and other senior managers within the RabobankAdditional roles and projects: GROW ambassador - introducing the new performance management way of working within marketing

Utrecht, Utrecht, Nl

Responsible for the strategic setup and coordination of the Rabobank online advertising and SEM activities. Combining structural with customized product campaigns to support the customer experience and product propositions. Working for the consumer, b2b and international parts of the company. Channel coverage ranges from SEM (SEA / SEO) to programmatic, native advertising and retargeting on various platforms.

Utrecht, Utrecht, Nl

Assigned to insource search engine marketing activities for the B2B group of the Rabobank. Moving both the maintenance and the strategy closer to the marketing department through the creation of new processes and optimization of internal resources. Besides the main assignment the work consists of supporting online projects and other departments to ensure a more customer focussed approach through online search engines.This position is held in assignment of Clockwork

As the founder of Wijnreis, my mission is to transform the wine exploration journey into a seamless, enriching experience. Wijnreis is a unique platform that connects wine enthusiasts with an array of exclusive wine experiences, ranging from tastings and courses to guided tours. Our distinctive approach ensures direct engagement with wine partners, offering an authentic, personalized journey into the world of wine. By fostering this connection, Wijnreis not only elevates the wine tasting experience but also empowers wine partners to effortlessly promote their offerings, ensuring a symbiotic growth within the wine community. Visit us at Wijnreis to embark on your next wine adventure.

Breda, Noord Brabant, Nl

Professional Internet consultancy agency to help SME’s create their online presence. Work spanned a broad variety of topics: search engine optimization and online marketing campaigns, portals and communities, online strategy development and implementation, online shopping solutions and e-ROI analyses. Customer ranged from Janssen-cilag, Hornbach to the local medical practitioner and kids cloth store

Amsterdam, Noord Holland, Nl

Clockwork is the Digital Engagement Agency of Ordina.At Clockwork I was a consultant in the field of Digital Marketing, which includes topics related to search engine optimization, social media, e-commerce, online marketing and mobile applications. The focus is on content and search strategy in order to improve online visibility and drive conversion.

Tilburg, Nl

TiasNimbas is one of the highest ranked business schools in the Benelux. As the online marketeer I'm responsible for the (inter)national online marketing strategy and budget. The online team drives a big majority of the leads required by the sales department. To reach the lead KPI's a broad field of channels are used like SEO, SEA, Affiliates, RTB and special topic websites. Beside the lead activities I focus on professionalizing the online team.

New Brunswick, Nj, Us

Responsible for overseeing the development and support of web sites, micro-sites, digital media and other interactive solutions for Medical Device and Diagnostic Operating Companies at J&J in EMEA. Providing the project leads with proper guidance. Working with agencies, internal business partners and IT departments throughout the project lifecycle, from initial design to launch. I am involved in SEO, SEM, Web 2.0 technology, web analytics, and day-to-day monitoring of the sites.This position was held in assignment of Across Health

Raritan, New Jersey, Us

Role was to challenge, educate and support the brand teams by developing and implementing innovative online projects (product e-details, product sites, SEM and an e-mail opt-in programme). In addition, we launched a crosschannel patient compliance project (mobile & web), a patient support portal for schizophrenic patients, and a gaming project in the ADHD area.

Master Of Science (Msc), Business Administration And Management, General

Strategisch Adviseren

Certificate, Growth Hacking

Hbo, Communicatie & Multimedia Design

Mbo, Multimedia Enginering