Eric Coffin Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Kanata, Ontario, Canada

• Proactively provided ongoing data analysis and reports to measure eCommerce performance and digital programs through Adobe Analytics
• Translated data into business recommendations to improve performance and ROI
• Creation and maintenance of eCommerce and digital marketing dashboards
• Training new staff on Adobe Analytics, as well as creation of automated reports for key stakeholders
• Consulted on adhoc data requests, testing methodology and analysis
• Supported with QA work on analytics implementation

Ottawa, Canada Area

• Assist with data gathering, mining, analysis, and reporting for new product research and competitive analysis
• Analyze qualitative and quantitative data in order to provide insights and recommendations based on customer needs, demands, and suggestions
• Usability and optimization testing (tree-testing, A/B split testing, SEO)
• Support marketing analysis requests such as reports, dashboards, and any other ad hoc requests
• Manage weekly email calendar for outgoing non-marketing emails
• Champion the importance of CASL compliance and standards of customer care

Ottawa, Ontario

• Manage our weekly email marketing calendar, triaging, prioritizing and deploying marketing campaigns using our marketing automation tool, Marketo
• A/B split testing
• Assist on programs to attract new contacts, verify the information of existing customers and maintain the accuracy of our customer database.
• Research and add organizational information to improve the segmenting capabilities of our customer database.
• Analyze and report on quantitative and qualitative data and translate the findings into practical recommendations
• Research and report on competitor activity

Rideau Centre

* Communicated effectively with customers to inform them of current promotions to increase sales* Provided customer service in a fast-paced environment with a positive attitude while ensuring the satisfaction of customers at all times* Organized stock to ensure safe and inviting work environment for both customers and co-workers

Mississauga, Onatrio

• Contributed to the composition of questions for client feedback
• Surveyed clients with client feedback questionnaire
• Documented survey data effectively and ensured precision of all recorded information
• Established relationships with team members and clients through effective written and communication skills
• Researched past and potential clients to determine likelihood of generating business for a specific project push

Mississauga, Ontario

• Provided support to 1-3 teens with disabilities per week throughout the summer by assisting their participation in various community activities
• Communicated effectively with teens, parents and co-workers and ensured satisfaction of all customers
• Created incident reports for supervisor records, and stayed within set budget goals
• Assisted in all weekly program planning including a minimum of 1 activity per weekday
• Attended and participated in weekly staff meetings to maintain strong team dynamics

Bachelor’S Degree, Communication And Media Studies

Post Graduate Certificate, Market Research And Business Intelligence