Christian Oggenfuss, Dipwset Email & Phone Number

Napa, Ca, Us

The Napa Valley Wine Academy is America's Premier Wine School and fresh new take on wine and spirits education with locations across the US: We take you outside of the standard classroom and into winery and food centers that place you closer to the subject matter at hand.America's leading provider of WSET (Wine and Spirit Education trust) and winner of the prestigious Riedel and WSET Global Wine Educator of the Year. Offering all major wine certifications including WSET, Society of Wine Educators, Wine Scholar Guild, Italian Wine Central, American Wine Studies, Bordeaux Education Programs, and many more in locations across the US.

San Francisco, Ca, Us

Us

Oggenfuss Wine marketing is a strategy and implementation company specializing in providing Social Media and Direct to Consumer marketing expertise to small and medium sized wineries. We help your winery use both established and emerging technologies and techniques to keep your brand and products relevant in the forefront of your customer’s minds. We leverage your story and unique point of differentiation to attract and maintain consumers in a relationship that will develop customer loyalty and continuing revenue and profits.We help your brand navigate the delicate process of knowing when to communicate, listen, and when to sell using social media. Our goal is to improve the on-site and on-line customer experience, attract and move customers to the most profitable sales channel, and reinforce your brand. While Social Media connects consumers with your winery, it is ultimately your Direct to Consumer sales efforts that will make them your customers. More importantly, it is the effectiveness of your DTC tools that will keep them coming back. Not continuing a relationship with customers is often the most common, and fatal, mistake that a winery can make.Developed mobile application for V. Sattui Winery

Vintuba.com, is a site for the wine drinker who has a thirst for the journey of discovery, not just the destination of an empty bottle. Vintuba is about the adventure of wine and what is in the glass and beyond!Wine education lies at the heart of what we do.

Melbourne, Victoria, Au

Manage DTC Marketing Strategy for 4 luxury wine brands in the Napa, including Beringer Vineyards, Etude Wines, St Clement Vineyards, Stags’ Leap Winery- Manage Direct Marketing and e-commerce strategies for multiple luxury wine brands, simultaneously- Responsible for revenue, EBIT, site traffic, 12 wine clubs, online sales, outbound and inbound sales strategies, direct mail campaigns and social media.- Responsible for managing the strategy to drive traffic to winery retail sites, conversion to sales and club membership, and event planning and attendance.- Responsible for brand performance measured against an expense and revenue budget for multiple brands.- Develop and maintain working relationships with multiple internal and external partners.- Staff hiring, training and management.• P&L responsibility for DTC business• Site traffic driving initiatives• Demand and Lead generations strategies• Manage Creative campaign executions • Social Media Strategy

-Manage all Direct to Consumer business for two winery Brands (Benziger Family Winery & Imagery Estate Winery); including Direct to Consumer Marketing and Social Media, 3 Tasting Rooms, 6 Wine Clubs, and E-commerce business.-Manage continued growth of DTC business by leveraging Direct to Consumer marketing programs, Social Media, and CRM software. -Strategic planning for use of social media and outside of the box marketing programs to grow brand awareness and loyalty within both an existing base of customers and in use of new customer acquisition. Benziger Family Winery is a highly respected, pioneering winery at the forefront of sustainable winemaking. The first wine estate in Northern California to be certified Biodynamic. Benziger is considered one of the best winery destinations by both the Wine Spectator and the New York Times.

Premier Napa Valley winery with $25 million annual revenue, 75,000 case production and 300,000+ visitors a year.• Responsible for all DTC retail and sales operations ($25+ Million); including Tasting rooms, including main tasting room, VIP cellar club, and reserve tasting room, Mail order/E-commerce sales, Gourmet Marketplace/delicatessen and catering kitchen, Gift shop operations.• Responsible for profitability and growth track of retail and sales departments, daily oversight of all retail operations• Financial reporting• Responsible for leading 60+ employees including a 6 person management team

Upscale fine wine and wine bistro/bar concept located in Zürich Switzerland.

Upscale Gourmet Food, Fine wine retailer and full service catering company located in Zürich Switzerland.• Oversaw all activities of the 35-member staff including five department heads and buyers.• Managed all promotions, marketing, and advertising, including a successful E-commerce site, direct mail-catalog, and marketing collateral; achieved new business through new marketing strategies, and developed relationships with over 300 suppliers. • Oversaw all financial operations, and business “remodeling” with a new flow, service concept, market position, the addition of an upscale wine department, and a gourmet corporate catering operation. - Awarded The Art Directors Club of Switzerland Bronze Jury Prize for the redesigned corporate image program.

Masters Of Wine

Diploma Wine & Spirits, Wine And Spirits

Bachelor Of Science, Mass Media Marketing