Assaf Cohen Email & Phone Number

Israel

Ra'ananna, Central, Israel

*Lead marketing and strategy plan for several business units and Real Estate projects (B2B, B2C).*Responsibility of digital assets, inbound marketing, organic and paid online campaigns, monitoring and analyzing data for insights and trends. *Deliver better customer experience / journey across all channels in order to increase loyalty, satisfaction and WOM..

Modiin, Central, Israel

• Developing and implementing the overall branding and marketing strategies of the company’s product lines.
• Managing and executing the brand marketing plan across all communication channels (Retail, Digital, Media, PR) according to international brands guidelines and KPIs.
• Ensuring efficient usage of all marketing collateral across all distribution channels.(On/off trade)
• Analyzing reports, measuring performance & drawing insights as well as ongoing work with sales department according to sales targets, market share & profitability.
• Managing the marketing budget.Main brand under my responsibility: Russian Standard Vodka- #2 best seller Vodka in Israel. Main achievements: Double figure volume growth 2 years in a row in barcoded market (2015-2017)

Tel Aviv, Israel

-Developing and defining Maccabi Tel Aviv brand strategy. -Executing annual marketing plan, including: new products& new marketing platforms, MarCom, managing the brand's promotion in/out POS. -Formulating winning business strategies, product launches and branding, combined with implementing supporting sales & promotion to ensure their efficient and.

Tel Aviv, Israel

-Responsible for building the local face of the brand, in line with the global and national strategies and priorities.Responsibility for creating marketing innovation encompassing local needs and specificities that complement the national strategy, impacting local consumers and thus the successful development of the business.-Executing Red Bull's marketing.

Tel Aviv, Israel

-Managing and executing customer activities: BTL, incentive, product launch, company's events etc.-Accounts management starting from the Brief, presentations, bids, budget management, negotiation with suppliers and production; working with executives from various fields: high tech, banking etc.

• Implementing a variety of management and production roles.
• Managing and coordination all production levels starting from pre- production to post – production.

Data Driven Markeitng

E-Commerce Management (Amazon)

Digital Marketing Management

Bachelor'S Degree, Communication And Management Studies