Director Of Product Marketing & Sales
Walnut, Ca, Us
Mindset Works is a Stanford based e-learning company that applies neuroscience and psychology research to increase students’ motivation and achievement by teaching them the Growth Mindset. According to Jeff Raikes, CEO of the Gates Foundation, “Seeing Carol Dweck – Growth Mindset as a key to closing the achievement gap".I was responsible for developing and executing the product marketing and sales strategy, both online and field. Responsibilities include:• Customer development, funnel optimization, and forecast• User awareness, acquisition, engagement and retention• Product and curriculum development• Email marketing• Content marketing and social media roadmap for educators and students• Product usability, conversion, distribution and expansion• Data analytics• Go-to-market strategy for new products launch