Becoming Lab helps parents become the role models they aspire to be. Together, as a learning community, we challenge and change the way we approach parenting. We develop the mindset and skills needed to navigate and enjoy our parenting journey, one (baby) step at a time.

Delivering Growth Mindset Professional Development and training in schools and organizations worldwide.

My Second Childhood blog is dedicated to the science of learning, growth mindset, and personal development throughout parenthood. My mission is to motivate parents to grow as individuals and as parents.My personal experience led me to create two meaningful projects that I’m extremely excited and passionate about:Documentary stories - I believe that real life stories can serve as an effective tool for parent education and growth. I interview parents about their childhood and parenthood experiences, and the connection that emerges between those phases. I write and share their stories with one main goal in mind - to encourage readers to reflect on their own childhood, parenthood and hopefully uncover how life experiences have shaped their beliefs and the ways they live, parent, and connect with others. Gratitude Practice Groups - I believe that the most effective way to learn and grow is by doing and reflecting. Fascinated by the brain ability to change, I developed gratitude practice with the goal to help others to notice the good things they have inside and out. Hundreds of people have participated in the practice so far and described it as “life-changing” and “eye-opening” experience.

ScoreBeyond changes the way students prepare for tests and pursue their dreams. Our mobile applications leverage data and innovative technology to deliver a personalized learning experience to millions of students taking standardized tests globally. Our apps are often featured on the App Store:Jun 2014 - ACT Up is featured on iTunes as Best New Education AppsApr 2014 - SAT Up is featured on iTunes as Best New Education AppsJul 2013 - SAT Up is featured on iTunes New & NoteworthyApr 2013 - SAT Up is featured on the iTunes as Best Test Prep Apps

Mindset Works is a Stanford based e-learning company that applies neuroscience and psychology research to increase students’ motivation and achievement by teaching them the Growth Mindset. According to Jeff Raikes, CEO of the Gates Foundation, “Seeing Carol Dweck – Growth Mindset as a key to closing the achievement gap".I was responsible for developing and executing the product marketing and sales strategy, both online and field. Responsibilities include:• Customer development, funnel optimization, and forecast• User awareness, acquisition, engagement and retention• Product and curriculum development• Email marketing• Content marketing and social media roadmap for educators and students• Product usability, conversion, distribution and expansion• Data analytics• Go-to-market strategy for new products launch

• Conducted primary and secondary market research analysis on the U.S. Biorepository market • Identified market trends and growth opportunities; provided strategic recommendations for incumbent companies and new entries

• Led and developed colon-cancer research; identified novel proteins that might serve as potential candidates for diagnostic tools • Published research results at The Journal of Biological Chemistry (see link below); Presented at several international scientific conferences• Co-founded and established the glycobiology laboratory; Managed materials and equipment acquisitions• Mentored and trained four M.Sc. and 10 B.Sc. students on scientific methodologies including theory, experimental design, and analysis

Taught scientific methodologies in Genetics Engineering Laboratory course for B.Sc. biotechnology students

• Directly managed and coached 70 instructors; Instructed hundreds of soldiers combining both theory and practical classes• Initiated and executed a new professional qualification program to improve instructors’ performance • Designed new curricula and instruction program, and developed lesson plans and teaching aids• Represented the IDF in defining and developing new product specifications and technology while collaborating with field experts• Received the annual distinction award for leadership, initiation, and contribution; Merit award for excelling in service