• Fifteen-year career in Product Marketing, Communication (external/internal), Strategic Planning, Event and Press-Service areas; • Launch/implementation of new products and business units; • Brand creation and reformulation, campaigns in varying formats and platforms; • Strategic Marketing for brand positioning/strengthening and increasing market share; • Development and positioning of products and lines on the market through communication tools. Global vision of the market and its niches; • Planning, creation and deployment of global marketing campaigns aligned with headquarters and local campaigns;• Coordination of marketing campaigns, sell-in and sell-out actions, integrated communication in campaigns, publicity material and customer “blitz”;• Deployment of new direct-marketing campaign formats and incentive campaigns for the sales team, thorough development of relations with the sales team and representatives; • Ample knowhow in CRM and leads generation processes;• Creation and coordination of customer-satisfaction polls;• Relations between the company and press services. Definition and revision of material to be published;• Coordination of participation in events; • Management of internal communication: endomarketing and intranet deployment, motivational campaigns, organizational-climate events, integration events etc.;• Creation and development of internal and external communication material: e-mail marketing, advertisements, banners etc.;• Planning and control of communication budget.
Listed skills include Marketing, Marketing Por E Mail, Marketing De Produtos, Marketing Strategy, and 31 others.