MSC Marketing Services is engaged in providing online advertising management, setup, training, and consulting services with clients in both the UK and US. Our expertise is in building, managing, and optimizing Search, Shopping, Display, Social, Remarketing & Email Marketing campaigns. Our client industries range from, Luxury Brands to Everyday Essentials. Our team specializes in large scalable B2B & B2C E-commerce initiatives, with multi-million dollar monthly budgets. We are fully certified on Google and Microsoft platforms.

Bel USA LLC doing business as DiscountMugs.com, Branders.com, and BelPromo.com is engaged in the e-commerce and wholesale of personalized products in the United States and Canada. Took P&L responsibility for all DiscountMugs.com online marketing acquisition. Directly developed and maintained a successful multi-million dollar acquisition marketing initiative, which fueled multiple sales channels with new qualified leads and contributed more than 50% of the brand's overall annual revenue.

Green Dot Advertising is a full-service advertising agency providing top-notch innovative concepts and marketing approaches to an expansive array of businesses both online and offline.Took responsibility for all direct marketing clientele and their respective campaigns. Managed deployment of SEO and SEM analysis in websites and pay-per-click campaigns. Managed deployment of SEO and SEM keyword analysis in websites and pay-per-click campaigns. Composed search engine content used in websites and interactive marketing campaigns for a diverse group of clientele. Relied upon for the disaggregation and dissemination of data from research, and analytics tools to establish optimal marketing recommendations.

Retained when Sapient purchased PLANNING GROUP INTERNATIONAL, on March 3, 2006. The company served as a provider of marketing, specialty, and fulfillment services for Internet promotions and print retail environments. Most recent position listed first:Recognized as leading expert in Customer Acquisition and Direct Marketing strategies. Managed the largest direct marketing services client and with annual budget responsibilities exceeding $6MM. Collaborated with clients to develop clear objectives and worked with internal creative, account and advertising staff to achieve maximum profits.

Directed the development of analytic data tools that drove marketing campaign strategies for multi-million dollar internet display advertising, pay-per-click search engine marketing, and email programs. Managed employees responsible for compiling, analyzing and interpreting data on performance, visitor traffic, keyword rankings, industry trends, pay-per-click search engine results and quality scores. Collaborated with clients to develop clear business objectives and worked with cross-functional teams to optimize campaign results.

Played a key role in running a fast-growing interactive division and was charged with managing many activities from Clients Account Manager to HTML Programming and Lead Operations Manager. Took part in the day-to-day management of large online display campaigns, designed e-mail products and cost structures, authored contracts, and documented opt-out policies.• Quoted and sold new marketing campaigns and ensured PGI captured all possible revenue opportunities, increasing all interactive sales by 10%.

Sold direct marketing services for acquired SmarTTarget Marketing division including, mailing lists, direct mail, and e-mail programs to advertising agencies, direct mailers, and print media. Managed all inbound list and Direct Marketing sales.

Successively promoted to positions of increased responsibility based on consistently exceeding goals and expectations.Conducted B2B marketing for their Wearguard /Aramark Uniform and Career Apparel divisions. Initiated a new and profitable revenue stream by developing exclusive partnerships in the racing industry. Improved client’s branding with the selection and use of image enhancing logoed apparel. Established, and maintained profitable c-level relationships with large Fortune 500 Clientele.