Building an amazing cybersecurity marketing team from brand to demand. Helping Kasada grow from an Australian startup to a global force trusted by enterprise businesses.

Built a marketing department and product portfolio for Oneiro, global provider of high-performance blockchain solutions and software for de-centralized Internet applications.• Developed and launched a new product and service portfolio for blockchain use cases within B2B enterprise, fintech and governments. Rebranded and redesigned the Oneiro website and created content necessary for all sales and investor meetings.• Led marketing for ndau, a digital currency optimized for the long-term store of value. Launched on exchanges and grew market cap to a peak of $90 million. Created a new website, content strategy, sales tools and digital campaigns aimed towards high net worth and retail investors leading to $22 million in purchases.• Raised market awareness in Asia-Pacific and Eastern Europe through product marketing, digital campaigns and channel partners. Grew community size by 15x through the use of social media, marketing automation, content localization and incentive-based programs.

Transitioned the company from a database to an edge analytics software provider through new website design, AR/PR, content creation and sales enablement. Helped identify product market fit within key industry segments to accelerate growth from pre-revenue to $10 million in sales pipeline.• Built a scalable inbound lead generation engine through new website design, content creation and marketing automation. Increased web traffic by 3x and generated qualified interest at Tier-1 automotive, industrial, telco and oil companies. • Developed account-based marketing campaigns for North American and Western Europe telecom and cable MSOs. Applied social media, remarketing ads and email marketing to generate new leads at a cost 30% below industry benchmark.• Led all press and industry analyst interviews. Secured the company’s first coverage in big data & telecom publications, 451 Research, and State of the Edge industry reports.

Head of Marketing for cloud security, web performance, and mobile business units. Set the overall marketing strategy, product marketing, and execution of worldwide digital, field, and channel campaigns. Accelerated revenue growth through profitable new customer acquisition and increased adoption of new products. Leveraged data analytics and new marketing technology to optimize marketing effectiveness and ROI for multi-million annual program spend.• Shifted 30% of campaign budget from traditional to new digital programs, including content syndication, account-based ad retargeting, and optimized search. Generated more than 1,000 marketing qualified leads per month, increased sales acceptance of leads from 17% to 31%, and attributed 42% of new customer closed deals to marketing.• Built new content marketing strategy for security buyers, including multi-touch email nurture and ongoing optimization of content landing pages, resulting in 20% web traffic growth and click through rates 73% above industry benchmarks.• Launched account-based marketing program for existing Akamai customers to increase the adoption of a new Image Manager product. Over 1,400 personalized image impact reports were delivered by sales account teams and website inquiries, resulting in over $400K of additional monthly recurring revenue and sales pipeline.

Accountable for launch, messaging, and sales enablement of all products developed and acquired by Akamai. Developed go-to-market plans to help the company grow its portfolio and revenue from $1B to more than $2.3B. Built a department by hiring new talent from the outside and established best practices and sales plays spanning multiple product lines.• Built marketing strategies to gain cloud security adoption by more than 800 customers, including leading eCommerce, financial, and government accounts. Integrated Prolexic acquisition with new product positioning and launched new services built on big data to detect and manage sophisticated web application attacks and suspicious bot activity.• Established new relevance for web performance products toward mobile and cloud computing by initiating new messaging and strategies for responsive websites, mobile apps, and cellular networks. Launched partnerships with Microsoft Azure and Google Cloud and other cloud programs to reach new CIOs, enterprise architects, and DevOps.• Repositioned digital media products to capture the shift of traditional broadcast to IP. Generated market demand for over-the-top (OTT) delivery, ad integration services co-developed with Adobe Primetime and Octoshape stream acceleration for HD/4K quality. Managed product lifecycle aspects for 3,000 media companies and OVP partners.• Launched new cloud networking line of products for transforming enterprise networks and accelerating cloud/SaaS. Included Cisco IWAN OEM and service provider integrations with OBS and T-Systems for optimizing Internet transport.• Managed annual budget for tools, content, and product validation, including sales insight messaging playbooks, Jive social collaboration, video-based learning, animated videos, and competitive intelligence. Integrated product marketing with targeted digital and field marketing campaigns, resulting in $37M of new customer revenue.

Promoted to build and direct a product marketing team of five to accelerate growth for $500M in products, including website acceleration products used by leading eCommerce, financial, and social media companies. Launched new services designed to secure websites from DDoS and application attacks and meet industry-specific regulatory compliance. • Drove targeted customer cross-sales and renewal campaigns for more than 1,000 customers while developing value propositions and target personas for growth industries, such as healthcare, manufacturing, and business services.• Positioned Akamai in the security space with a differentiated, cloud-based approach for protecting websites versus the traditional appliance-based landscape. Developed competitive tools, content, sales materials, and compelling event communications for DDoS, WAF, and DNS products to help influence CSO/CISO buyers and Tier-1 industry analysts. • Launched strategic partnerships and headed press briefings for co-developed products, including Cisco IWAN, Riverbed Office 365 acceleration, and Visa/CyberSource payment tokenization for PCI compliance.

Established and led marketing, sales enablement, and evangelism for a new product line aimed to accelerate business applications over the Internet. Success included rapid adoption by 300 customers and revenue growth from $0 to $50M.• Formulated a three-year go-to-market strategy for a new line of managed services targeting B2B enterprise applications and marketing campaigns for Amazon AWS, Software-as-a-Service, SAP, Oracle, and Citrix virtualized applications.• Worked with Tolly, IDC, Alinean, and Gartner to create sales tools for validating performance, business value, and ROI. Positioned Akamai as a visionary and the only cloud-based service in the Gartner Application Delivery Magic Quadrant.

Owned product management responsibilities for a portfolio of programmable processors and software used within network infrastructure equipment. Responsible for all management aspects of a $25M business unit, including product roadmap definition, business development, launches, sales training, analyst briefings, collateral creation, and revenue forecasting. Integrated a portfolio of network access processors from a start-up company into a top-10 semiconductor supplier.

Led cross-functional teams in developing the world’s fastest 64-bit microprocessor products. Managed process integration across semiconductor foundries and circuit designers to optimize performance and cost efficiency. Played a key role in the product introduction of GHz Alpha microprocessors to the marketplace, aligning the capabilities of Samsung and Intel foundries with circuit designers and developing new products for enterprise computer servers.