Our parent company Clasikaletet has been active in Israel for over 30 years, becoming a household name. Since I joined the company, I have led the establishment of our Boox-R-Fun and Books2Play subsidiaries, creating mass-market, high-quality entertainment and educational content for children all over the globe.• Defined and led the company’s business model, branding, and marketing strategy.• Managed all development, production, and manufacturing teams worldwide.• Secured funding for international activities through a government fund.• Successfully entered the EU, US, and East Asian markets.• Signed strategic agreements with media companies and distributors.