365 Data Science is an EdTech SaaS e-learning platform offering comprehensive courses in data science and financial analysis. As a key member of the team, I played a pivotal role in driving growth and achieving growth.* Launched and successfully introduced a B2B product, a new financial analyst product, and an engaging gamified version of the learning platform.* Led the development and implementation of the marketing strategy, resulting in substantial revenue growth of 80% from $1 million to $1.8 million within a year.* Expanded the global reach of the platform, connecting with over 2 million students worldwide.* Spearhead and guide in-house creative, performance, and content marketing teams, fostering collaboration and maximising their collective potential.* Develop and execute compelling campaigns and marketing materials, harnessing creativity and data-driven strategic thinking to effectively engage our target audiences.Responsible of:- B2C and B2B Marketing strategy and global implementation, including product strategy, pricing and distribution strategy- Leading the in-house creative, performance and content marketing teams - Creative development and execution of all communication materials

As CMO of Walltopia, the world leader in manufacturing climbing and active entertainment facilities, I led a dynamic team of B2B marketing professionals and internal creatives. Our focus was on driving efficiency, achieving sales results, and cultivating long-term, positive client relationships. I oversaw all Marketing, Corporate PR and Event initiatives to enhance brand reputation and foster strong relationships with stakeholders.

- Led media and public relations, including planning, partnership negotiations, and event management.- Developed impactful campaigns with external partners to raise disease awareness.- Managed relations with patient organizations, employer organizations, and medical unions.- Cultivated relationships with Key Opinion Leaders, institutions, and stakeholders.- Collaborated with cross-functional teams on a global and regional level.- Stayed updated on industry trends and legislation.

Management Financial Group (MFG) is a non-banking financial services group operating in CEE, with a workforce of over 6500 people and offices located in Bulgaria, Ukraine, Romania, Poland, Czech Republic, and Macedonia. MFG manages a diverse portfolio of financial services, including home and personal loans, micro and small business funding, credit cards, digital business, and fintech solutions.In this role, I led the Marketing and Brand Management, Media planning and buying, Digital Marketing, Analysis (CRM and Credit risk), Corporate and Internal Communications departments at a Group level. Amongst other accomplishments, we successfully launched the first fintech peer-to-peer lending platform in the Bulgarian market, known as iuvo-group.- Within six months of the platform's launch, attracted over 1 million EUR in investments from more than 600 investors spanning 14 different countries.- Positioned iuvo-group as the 6th highest-ranking P2P platform in Europe in terms of attracted investments.

Responsible for the development of the brands portfolio, product and communication strategy. My role included:* Marketing data analysis to identify strategic insights, and formulate effective business and communication strategies.* Overseeing creative production, PR, and below-the-line (BTL) activities to enhance brand presence and drive customer engagement.* Work with external agencies - creative, digital, BTL and media planning and buying.* Supporting distribution channels and collaborating with key account partners to maximize market reach and customer acquisition.* Managing the branding efforts for a distribution network comprising over 850 own shops and more than 1000 partner points of sale.* Leading a team of 6 brand, digital, and PR managers.During my tenure, my market assessment led to a new strategic scenario, resulting in the successful launch of a new instant win product line and a TV show in partnership with the nation's leading TV station, bTV.

During my tenure, the agency achieved remarkable success, earning the title of Effie Bulgaria agency of the year in both 2011 and 2012, and recognized as the Media agency of the year during the same period. My contribution was vital to achieving the agency's status as one of the top 3 creative agencies in the market.- Built and maintained strong client relationships as the primary point of contact.- Developed and executed tailored advertising strategies to meet client objectives.- Collaborated with internal teams to deliver high-quality and innovative campaigns.- Managed client expectations, timelines, and budgets effectively.- Provided strategic guidance and leveraged market trends for campaign effectiveness.- Monitored campaign performance and generated insightful reports.- Identified upselling and cross-selling opportunities for revenue growth.- Led and mentored a team of account managers.Notable Clients: - Unicredit Bulbank- MasterCard- bet365.com (for the markets: Czech Republic, Slovakia, Poland and Macedonia)- HBO/AXN- L’Oreal Professional (B2B)- Black Sea Gold Winery- Black Sea Rama Golf Course- First Private Cemetery Boyana Park- FOX International Channels.

Notable Clients: - Investbank- Western Union- Philip Morris- Nestle- Diageo- Vivatel; BTC (Bulgarian Telecommunications Company)- P&G- Microsoft- DEVIN- Peshtera Spirits and Winery.

Developed impactful marketing strategies by melding consumer insights with creativity. Honed brand positioning, messaging, and client relationships.Took part in a biannual Leadership program for Chief Growth Officers and initiated the establishment of the Digital division of Universal McCann - Webworks - the first digital agency within an advertising agency in Bulgaria.

Responsible of the growth, the account management and strategic planning for the largest clients of the agency:- ING Bank Bulgaria- First Investment Bank (Fibank)- UPS- MasterCard- Nestle- General Motors (Opel and Chevrolet)- Coca Cola- L’Oreal- United Milk Company- SIEMENS

Responsible of the full service of United Milk Company (Vereia, Rusalka), Nestle (Nescafe, Maggi), Unilever (Cif and Domestos), First Investment Bank, AUBG, Rubella (Deva), Aroma, L'Oréal.

Responsible of supporting the account management team for the full service of United Milk Company (Vereia, Rusalka), Nestle (Nescafe, Maggi), and Unilever (Cif and Domestos).