Suzanne Cohen Email & Phone Number

Boulder, Co, Us

Chicago, Illinois, Us

Write wellness content targeting employees, employers and health plans.

Denver, Co, Us

Wrote B2B and B2C content for a Fortune 500 kidney care company with 70,000 employees and 3,500 dialysis clinics.• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴- 𝗮𝗻𝗱 𝗽𝗮𝘁𝗶𝗲𝗻𝘁-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝗽𝘆 for web (VillageHealth.com and DaVita Integrated Kidney Care), digital ads, paid and organic social media, videos, emails, tag lines, fact sheets and integrated campaigns• 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝗲𝗱 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 with Communications, Partner Marketing, Interactive, Design and Recruiting teams to identify strategic messaging goals and create content to support those goals • 𝗪𝗿𝗼𝘁𝗲 𝗽𝗮𝘁𝗶𝗲𝗻𝘁- 𝗮𝗻𝗱 𝗕𝟮𝗕-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 for National Kidney Month, American Diabetes Month and more• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 targeting nurses and dialysis clinic/corporate employees including billboards, transit ads, display ads, video scripts, organic and paid social media (Instagram, LinkedIn, Meta, Pinterest, TikTok) and Google search ads• 𝗪𝗿𝗼𝘁𝗲 𝗰𝗼𝗽𝘆 𝗳𝗼𝗿 𝗞𝗶𝗱𝗻𝗲𝘆 𝗦𝗺𝗮𝗿𝘁 𝗽𝗮𝗶𝗱 𝘀𝗲𝗮𝗿𝗰𝗵 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 that generated 15,000 impressions and an 8.6% click-through rate (3% is average)• 𝗦𝗘𝗢: Optimized content on websites for users and search engines• Strengthened brand reputation as a 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗮𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿

Clients:• AETNA: Wrote/monitored social media content for LinkedIn and Twitter (@AetnaNews); community manager• AMERICAN BAR ASS'N: Profiled and podcasted interview with prominent attorney for Business Law section• AMERICAN HOTEL REGISTER COMPANY: Wrote B2B digital content, including emails, ad copy, blog and social media posts for the world’s premier supplier of hospitality products • CHICAGO HEALTH: Write health and wellness articles for digital publication• CHICAGO TRIBUNE: Wrote copy and social media content for newspaper and Newsroom Events department, including for Chicago Live! (stage show co-curated by The Second City, Chicago Tribune and WGN Radio). Collaborated with marketing, advertising and editorial copy departments. Handled on-site event work.• HUMANA / HUMANA PHARMACY: Wrote social media, promotional and email copy, customer newsletter (650K circulation), banner ads and blog posts for Humana and HumanaPharmacy.com. Partnered with Legal, Compliance and business stakeholders across the enterprise. Fluency: IBM Marketing Operations (IMO) and SharePoint.• CHICAGO SPLASH: Blogger for major Chicago newspaper’s lifestyle magazine• THELOCALTOURIST.COM: Lifestyle and cultural blogger. Pieces include: Cynthia Rowley, Graham Elliot and Jonny Imerman profiles + theater reviews.• YMCA: Wrote content for national diabetes program targeting consumers and healthcare providers

Chicago, Illinois, Us

• Wrote/edited 150+ B2B marketing and sales collateral pieces for Epsilon/Conversant clients and internal audiences• Increased awareness and customer base by concepting and writing banner ads, Web copy, landing pages, direct mail, headlines, event materials, email campaigns, employee communications, print collateral

• Handled employee communications for global matrixed organization (5,000 employees in diverse functions across 15 locations)• Created targeted multimedia (print, internet, intranet, email, special events) communications for HR, R&D, Sales and other internal departments. Responsible for delivering quarterly flagship glossy newsmagazine. • Oversaw and trained 8 field editors for 2 monthly online publications

B.A., American Studies; Creative Writing Minor

M.A., Integrated Marketing Communications